OKR template to boost trial and subscription activations via paid ads

public-lib · Published 28 days ago

The OKR titled “Boost trial and subscription activations via paid ads” revolves around augmenting trial and subscription activations through targeted advertisements. The first objective entails achieving a 20% boost in trial activations using these targeted ads. This involves monitoring and adjusting campaigns, developing eye-catching adverts, and identifying potential target audiences.

The second aim is to increase the conversion rate from trials to subscriptions by 15%. This calls for an allocated budget specifically for targeted promotions, designing engaging advertisements, and optimizing ad placements to maximize conversions. The last objective is to inflate the subscription rate by 30% via effective paid campaigns.
  • ObjectiveBoost trial and subscription activations via paid ads
  • Key ResultAchieve 20% increase in trial activations through targeted paid adverts
  • TaskMonitor and adjust campaigns based on performance
  • TaskDevelop attention-grabbing, targeted ad content
  • TaskIdentify potential target audience for paid advertisements
  • Key ResultImprove conversion rate from trials to subscriptions by 15% using paid promotion
  • TaskAllocate budget specifically for targeted paid promotions
  • TaskDesign engaging ads to attract trial users
  • TaskOptimize ad placements for maximum conversions
  • Key ResultUpsurge the subscription rate by 30% through effective paid campaigns
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