3 customisable OKR examples for Member Retention
What are Member Retention OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We understand that setting OKRs can be challenging, so we have prepared a set of examples tailored for Member Retention. Take a peek at the templates below to find inspiration and kickstart your goal-setting process.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Member Retention OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Member Retention OKRs examples
You will find in the next section many different Member Retention Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to boost BUMA's dominance as a premier TAN/CN provider
Boost BUMA's dominance as a premier TAN/CN provider
Secure 3 high-profile industry partnerships for TAN/CN supply
Identify potential high-profile industry partners for TAN/CN supply
Initiate meetings to present and negotiate proposal terms
Develop a compelling partnership proposal highlighting mutual benefits
Raise sales revenue from TAN/CN products by 20%
Provide sales team with specialized TAN/CN product training
Develop and promote bundled deals involving TAN/CN products
Implement a targeted marketing campaign for TAN/CN products
Increase the client retention rate by 15%
Introduce incentive schemes for loyal and long-term clients
Implement customer-oriented training programs for all client-facing staff
Enhance client communication by regularly updating on new services and offers
2. OKRs to increase active members count from 5 to 100
Increase active members count from 5 to 100
Improve member retention rate to 90%
Offer exclusive benefits to loyal members
Implement personalized engagement strategies for members
Solicit and act on member feedback
Upscale to a total of 15 weekly trips by increasing trip offerings
Create and execute advertising campaign for new trips
Train more staff to handle increased trips
Evaluate current itinerary for potential for additional trips
Secure at least 30 new memberships in the first month
Develop a compelling marketing strategy for new memberships
Establish partnerships with local businesses for referrals
Offer discounts or incentives for early sign-ups
3. OKRs to improve Stakeholder Satisfaction
Improve Stakeholder Satisfaction
Achieve 90% stakeholder retention rate by addressing and resolving their concerns promptly
Conduct regular stakeholder surveys to identify concerns and areas of improvement
Develop a robust feedback mechanism to ensure swift resolution of stakeholder issues
Provide timely and effective communication to stakeholders regarding the progress of issue resolution
Implement a dedicated stakeholder support team to address concerns promptly
Increase overall customer satisfaction score by 10% through feedback surveys
Analyze feedback survey data to identify areas for improvement and prioritize necessary changes
Implement customer-centric initiatives based on feedback survey insights to enhance overall satisfaction
Develop a comprehensive feedback survey to gather data on customer satisfaction
Increase visibility of feedback surveys by promoting them across all customer touchpoints
Implement at least 2 new features/enhancements based on stakeholder feedback to enhance their experience
Test and validate the implemented features/enhancements to ensure they enhance the stakeholder experience
Conduct stakeholder interviews and surveys to gather feedback on current features and identify areas for improvement
Analyze the feedback to prioritize and identify the top 2 features/enhancements for implementation
Collaborate with the development team to design and develop the selected features/enhancements
Reduce average response time to customer inquiries by 20% through improved communication channels
Set up an automated email system to acknowledge receipt of customer inquiries
Regularly review and update FAQ section to address common customer queries and concerns
Implement a live chat feature on the company's website for immediate customer support
Train customer service representatives in effective communication and problem-solving techniques
Member Retention OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Member Retention OKRs in a strategy map
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Member Retention OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to radically boost fundraising efficacy and secure debt and equity
OKRs to enhance finance department's risk management initiatives
OKRs to implement engagement visibility for corporate customers on Mina Sidor
OKRs to boost financial performance through technological advancement
OKRs to devise the optimal work environment in the firm
OKRs to streamline BIM resolves for on-site construction issues
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.