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OKR template to maximize the growth and retention of customer membership

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Your OKR template

This OKR is aimed at expanding and preserving the company's customer membership. The primary goal includes two aspects: maximising the growth and ensuring the retention of memberships. To attain this, it contemplates increasing the utilisation of customer loyalty points by 25% and thus retaining existing members.

The second objective under this goal involves boosting the membership registrations by 30%. Initiatives proposed include refining the user-friendly registration process on the website, using an assertive advertising strategy on social media, and giving existing members tangible incentives for referring others to the business.

The third objective is lessening the membership cancellations by 15%. The initiatives are structuring a rewarding loyalty program, routinely requesting feedback from members and accommodating their concerns, and providing superior customer service. These initiatives aim to increase members' satisfaction thereby encouraging their stay.

Overall, this OKR seeks to maximize the growth and retention of customer membership. It targets a broad spectrum, ranging from enhancing the usage of loyalty points, growing registrations, and curtailing membership cancellations. All three elements collectively contribute to a sustainable increase in membership.
  • ObjectiveObjectiveMaximize the growth and retention of customer membership
  • Key ResultKRImprove member's loyalty points redemption by 25%
  • TaskImplement engaging bonus points events for active members
  • TaskIntroduce bonus points for frequent purchases
  • TaskEnhance visibility and accessibility of redemption options
  • Key ResultKRIncrease membership registrations by 30%
  • TaskImprove the website's user-friendly registration process
  • TaskImplement an aggressive social media advertising strategy
  • TaskOffer referral incentives for existing members
  • Key ResultKRReduce membership cancellations by 15%
  • TaskImplement an engaging loyalty or rewards program
  • TaskRegularly request and act on member feedback
  • TaskProvide exceptional customer service and support
Use in Tability

How to edit and track OKRs with Tability

You'll probably want to edit the examples in this post, and Tability is the perfect tool for it.

Tability is an AI-powered platform that helps teams set better goals, monitor execution, and get help to achieve their objectives faster.

With Tability you can:

  • Use AI to draft a complete set of OKRs in seconds
  • Connect your OKRs and team goals to your project
  • Automate reporting with integrations and built-in dashboard

Instead of having to copy the content of the OKR examples in a doc or spreadsheet, you can use Tability’s magic importer to start using any of the examples in this page.

The import process can be done in seconds, allowing you to edit OKRs directly in a platform that knows how to manage and track goals.

Step 1. Sign up for a free Tability account

Go tohttps://tability.app/signup and create your account (it's free!)

Step 2. Create a plan

Follow the steps after your onboarding to create your first plan, you should get to a page that looks like the picture below.

Tability Import Options

Step 3. Use the magic importer

Click on Use magic import to open up the Magic Import modal.

Now, go back to the OKR examples, and click on Copy on the example that you’d like to use.

Copy from the template

Paste the content in the text import section. Don’t worry about the formatting, Tability’s AI will be able to parse it!

Importing from text

Now, just click on Import from text and let the magic happen.

Tability editor with imported content

Once your example is in the plan editor, you will be able to:

  • Edit the objectives, key results, and tasks
  • Click on the target 0 → 100% to set better target
  • Use the tips and the AI to refine your goals

Step 4. Publish your plan

Once you’re done editing, you can publish your plan to switch to the goal-tracking mode.

Publish import

From there you will have access to all the features that will help you and your team save hours with OKR reporting.

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