What are Content Creator OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We have curated a selection of OKR examples specifically for Content Creator to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
How to write your own Content Creator OKRs
Option 1. Turn ideas into OKRs with Tability AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Content Creator OKRs examples
You will find in the next section many different Content Creator Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to successfully complete 80% of the content project
ObjectiveSuccessfully complete 80% of the content project
KREnhance content quality by getting two positive feedback per week from the editor
Request feedback after implementing changes- Incorporate editor's suggested changes in content
- Submit articles regularly for the editor's review
- KRDecrease project revision rate by 15% through careful drafting and editing
- Train staff on meticulous proofreading techniques
- Increase frequency of project editing cycles
- Implement stringent project drafting protocols
- KRIncrease daily writing output by 20% to fast-track the project
- Enhance writing efficiency through training/tools
- Limit distractions during writing periods
- Allocate more daily hours exclusively to writing tasks
OKRs to enhance quality and reach of written content at TechnoStruct Academy
- ObjectiveEnhance quality and reach of written content at TechnoStruct Academy
- KRIncrease weekly content output by 25% without compromising quality
- Prioritize content production within your weekly schedule
- Organize and streamline content creation process
- Invest in automation tools for efficiency
- KRAchieve a 20% increase in reader engagement metrics
- Implement a user-friendly comment section
- Develop and implement a personalized content recommendation system
- Increase frequency of engaging, interactive posts
- KRReceive positive feedback on 90% of content published
- Consistently create high-quality, engaging content
- Regularly solicit reader feedback to make improvements
- Implement changes based on received feedback swiftly
OKRs to elevate content quality across all social platforms
- ObjectiveElevate content quality across all social platforms
- KRIncrease average engagement rate per post by 20%
- Create content targeting audience interests and preferences
- Initiate interactive activities like poll or contest
- Boost posts with high engagement rates
- KRImplement a rigorous content review process leading to 100% checked posts
- Develop comprehensive content guidelines and review checklist
- Establish quality control with routine audits
- Designate and train content review team
- KRReduce content-related complaints and reports by 30%
- Implement regular content quality checks
- Provide user-friendly reporting mechanisms
- Improve content moderation with AI and manual strategies
OKRs to increase LinkedIn brand engagement
- ObjectiveIncrease LinkedIn brand engagement
- KREnhance shares of LinkedIn posts by 30% within the quarter
- Improve post content quality, incorporating engaging visuals and compelling text
- Increase frequency of shares with networking connections and groups
- Utilize LinkedIn's analytic tools to monitor post performance
- KRAchieve a 20% rise in comments on LinkedIn posts by next quarter
- Promptly respond to and interact with commenters
- Increase posting frequency and share relevant, engaging content
- Use popular and trending hashtags in posts
- KRAchieve a 10% increase in LinkedIn page followers by quarter end
- Implement a targeted LinkedIn ad campaign to attract followers
- Promote LinkedIn page on other social media platforms
- Regularly post high-quality, engaging content
OKRs to boost followers on all social media platforms
- ObjectiveBoost followers on all social media platforms
- KRRaise YouTube subscription by 50%
- Actively engage with subscribers through comments and live videos
- Consistently promote subscription in video intros/outros
- Create engaging content tailored to target audience interests
- KRIncrease Twitter followers by 25%
- Follow, like, and interact with relevant profiles
- Run targeted Twitter ads to gain followers
- Create engaging daily tweets involving trending topics
- KRAchieve a 30% increase in Instagram followers
- Launch a targeted advertising campaign on Instagram to attract new followers
- Collaborate with influencers popular among your target audience
- Regularly post engaging and high-quality content on your profile
OKRs to expand content distribution through podcasts or videos
- ObjectiveIncrease content reach through multimedia channels
- KRIncrease podcast listener retention rate by 20%
- KRCreate and publish four high-quality videos per month
- KRLaunch two new podcast episodes per month
- KRBoost video engagement rate on YouTube by 15%
OKRs to improve lead generation with gated content for 20% more qualified leads
- ObjectiveIncrease qualified leads with gated content
- KRIncrease website traffic by 30% with SEO optimization
- KRCreate and distribute 2 new high-value gated pieces of content
- KRAchieve a 25% conversion rate with targeted email campaigns
- KRImplement lead scoring and increase qualified leads by 20%
OKRs to improve content conversion rates through A/B testing
- ObjectiveIncrease content conversion rates through A/B testing
- KRReduce bounce rate by 10% on tested content
- KRRun 10 A/B tests on website content
- KRAchieve a 15% increase in conversion rate
- KRImplement winning variations on all website content
OKRs to broaden visibility and recognition of the brand
- ObjectiveBroaden visibility and recognition of the brand
- KRSecure 4 guest blog posts on high-traffic industry websites
- Identify 4 high-traffic industry websites suitable for guest blogging
- Contact website owners to negotiate posting arrangements
- Draft compelling, relevant blog posts for submission
- KRIncrease social media followers by 30%
- Use targeted hashtags relevant to specific audiences
- Engage with followers daily through responses and interactions
- Regularly post high-quality, shareable content
- KRAchieve a 20% increase in website traffic through organic search results
- Produce high-quality, keyword-rich content regularly to draw organic traffic
- Implement SEO optimization strategies to improve website's search engine ranking
- Analyze and optimize website loading speed for better user experience
OKRs to generate twelve impactful news posts
- ObjectiveGenerate twelve impactful news posts
- KRFinish five curated, proofread news posts through weeks 7 to 12
- Draft five curated news posts
- Publish finalized posts
- Proofread and revise drafts
- KRPublish an additional four well-researched news posts by week 6
- Write and edit each news story
- Identify topics for the four additional news posts
- Conduct thorough research on each topic
- KRWrite three engaging, high-quality news posts by week 3
Content Creator OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Content Creator OKRs
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Content Creator OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to boost customer base and broaden our market influence
- OKRs to enhance automation coverage in UPI's T1 and T2 services
- OKRs to enhance search functionality through AI integration
- OKRs to increase YouTube metrics and conversion rates
- OKRs to secure Seed funding
- OKRs to decrease customer issue resolution time by 20%