4 customisable OKR examples for Linkedin Engagement
What are Linkedin Engagement OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.
We've tailored a list of OKRs examples for Linkedin Engagement to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Linkedin Engagement OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Linkedin Engagement OKRs examples
You will find in the next section many different Linkedin Engagement Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to increase LinkedIn brand engagement
Increase LinkedIn brand engagement
Enhance shares of LinkedIn posts by 30% within the quarter
Improve post content quality, incorporating engaging visuals and compelling text
Increase frequency of shares with networking connections and groups
Utilize LinkedIn's analytic tools to monitor post performance
Achieve a 20% rise in comments on LinkedIn posts by next quarter
Promptly respond to and interact with commenters
Increase posting frequency and share relevant, engaging content
Use popular and trending hashtags in posts
Achieve a 10% increase in LinkedIn page followers by quarter end
Implement a targeted LinkedIn ad campaign to attract followers
Promote LinkedIn page on other social media platforms
Regularly post high-quality, engaging content
2. OKRs to boost LinkedIn presence for recruiting and virtual assistance expansion
Boost LinkedIn presence for recruiting and virtual assistance expansion
Secure 10 successful client partnerships initiated via LinkedIn
Construct personalized pitches for each client
Identify and connect with potential clients on LinkedIn
Close partnerships by means of LinkedIn conversations
Engage 40% more prospective clients through LinkedIn InMails
Identify and follow additional 100 LinkedIn profiles of potential clients weekly
Track response rates and optimise InMail content regularly
Spend 1 hour daily sending personalised InMails to prospects
Increase LinkedIn company page followers by 300%
Run a LinkedIn ad campaign targeting potential followers
Create and frequently post engaging, industry-relevant content
Regularly promote the company page on other social media networks
3. OKRs to increase LinkedIn activity on the company page
Increase LinkedIn activity on the company page
Engage 20% of our followers with the first 5 posts by month 2
Monitor and respond to comments and messages swiftly
Promote posts across various social media platforms
Create engaging content tailored to follower's interests
Schedule and create content for 5 LinkedIn posts by the end of month 1
Identify key topics for five LinkedIn posts
Set exact dates to publish each post
Draft creative content for each post
Complete and publish remaining 5 posts ensuring 30% audience engagement by month 3
Write, edit, and finalize the remaining 5 blog posts
Promote each post effectively to ensure 30% of audience interaction
Use analytics to craft audience-engaging content for each post
4. OKRs to enhance brand reputation to drive B2B lead generation
Enhance brand reputation to drive B2B lead generation
Improve website organic search traffic by 25% through SEO optimization
Implement keyword research to enhance content relevance
Build high-quality inbound links for improved visibility
Improve site loading speed for enhanced user experience
Achieve a 15% growth in testimonials and positive client reviews
Ask satisfied customers to write a review or testimonial
Promote testimonials on social media to encourage more
Implement a rewards system for providing feedback
Increase LinkedIn engagement by 30% with quality content posting
Create and share relevant, high-quality posts consistently
Engage actively with comments and messages daily
Regularly update and optimize LinkedIn profile
Linkedin Engagement OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Linkedin Engagement OKRs in a strategy map
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Linkedin Engagement OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to attain IIBA ECBA certification
OKRs to enhance physical security capabilities for premise protection
OKRs to secure funding for mobile game prototype
OKRs to ensure soothing environment for her sleep
OKRs to enhance environmental responsibility in our daily operations
OKRs to enhance leadership skills in the finance department
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.