OKR template to enhance brand reputation to drive B2B lead generation

This OKR seeks to enhance the brand reputation with the primary aim of driving B2B lead generation. Key objectives include improving the website organic search traffic by 25% through SEO optimization. This can be achieved by implementing keyword research to make the content more relevant, building high-quality inbound links for better visibility, and enhancing site loading speed to improve the user experience.

Another crucial objective is to achieve a 15% growth in testimonials and positive client reviews. This will be accomplished by asking satisfied customers to write a review or testimonial, promoting testimonials on social media to stimulate more, and implementing a rewards system for providing feedback.

The brand also aims to increase LinkedIn engagement by 30% by posting quality content. Initiatives to achieve this include creating and sharing relevant, high-quality posts consistently, actively engaging with comments and messages daily, and regularly updating and optimizing the LinkedIn profile.

This OKR adopts a holistic approach to brand reputation enhancement by focusing on website optimization, customer satisfaction, and increased social media engagement. This will eventually result in increased B2B lead generation.