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10 OKR examples for Organic Traffic

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What are Organic Traffic OKRs?

The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.

Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.

We've tailored a list of OKRs examples for Organic Traffic to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

The best tools for writing perfect Organic Traffic OKRs

Here are 2 tools that can help you draft your OKRs in no time.

Tability AI: to generate OKRs based on a prompt

Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.

Watch the video below to see it in action 👇

Tability Feedback: to improve existing OKRs

You can use Tability's AI feedback to improve your OKRs if you already have existing goals.

AI feedback for OKRs in Tability

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

Organic Traffic OKRs examples

You will find in the next section many different Organic Traffic Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

OKRs to increase organic traffic by 20%

  • ObjectiveBoost organic traffic
  • KRIncrease average session duration to 2 minutes
  • KRRank top for 100 high-volume keywords
  • KRPublish 4 high-quality blog posts per month
  • KRDouble inbound linking domain authority

OKRs to boost the volume of organic traffic to our website

  • ObjectiveBoost the volume of organic traffic to our website
  • KRAchieve a 25% increase in website search engine ranking for top 5 keywords
  • TaskOptimize website content using top 5 keywords effectively
  • TaskUtilize backlinks from high authority websites
  • TaskContinually monitor and adjust SEO strategies
  • KRCreate and publish 50 SEO-optimized articles related to our industry
  • TaskWrite and optimize 50 industry-related articles
  • TaskResearch industry-related keywords for SEO purposes
  • TaskPublish and share articles on relevant platforms
  • KRImprove bounce rate by 15% through improved website UI/UX
  • TaskImplement feedback system to understand user experience
  • TaskRevamp website layout for intuitive navigation and ease of use
  • TaskIncorporate appealing visuals and simplified, engaging content

OKRs to increase organic website traffic by 25%

  • ObjectiveBoost organic website traffic
  • KRCollaborate with influencers to expand reach and drive traffic
  • KRIncrease social media engagement and referral traffic
  • KRPublish quality content regularly to attract and retain visitors
  • KRImprove website SEO to increase organic search ranking

OKRs to elevate Website's Organic Traffic and Lead Generation for USA Market

  • ObjectiveElevate Website's Organic Traffic and Lead Generation for USA Market
  • KRIncrease conversion rate of organic visitors from USA by 25%
  • TaskImplement geo-targeted landing pages for USA organic visitors
  • TaskImprove website load times and mobile optimization
  • TaskUpgrade SEO strategy to target USA-specific keywords
  • KRIncrease organic keywords ranking in top 10 by 30%
  • TaskResearch and identify long-tail keywords related to your content
  • TaskRegularly produce high-quality, keyword-focused content
  • TaskOptimize title tags, meta descriptions, and headers
  • KRBoost website’s organic traffic by 40%
  • TaskOptimize website for fast, user-friendly mobile performance
  • TaskImplement robust SEO strategies with proper keywords for higher search rankings
  • TaskDevelop high-quality, original content to engage visitors

OKRs to boost the volume of organic website traffic

  • ObjectiveBoost the volume of organic website traffic
  • KRImprove SEO ranking to top 10 for 5 targeted keywords
  • TaskEnhance backlink profile with high-quality, relevant links
  • TaskImplement target keywords in website content and meta descriptions
  • TaskRegularly publish fresh, original, keyword-focused content
  • KRAchieve 20% increase in organic visitors per month
  • TaskOptimize website content for relevant SEO keywords
  • TaskDevelop consistent social media posting schedule
  • TaskStart a blog for higher search engine visibility
  • KRDecrease bounce rate by 15%
  • TaskImplement a compelling call-to-action
  • TaskImprove website speed and load times
  • TaskOptimize content for relevancy and readability

OKRs to improve and optimize team's SEO projects' execution and output

  • ObjectiveImprove and optimize team's SEO projects' execution and output
  • KRReduce website bounce rate by 10% by improving landing page SEO
  • TaskImplement engaging, keyword-focused metadata for better search engine recognition
  • TaskImprove landing page content for relevancy and clarity
  • TaskOptimize loading speed to enhance user experience
  • KRRank for 20 new relevant keywords on the first page of search engine results
  • TaskConduct a comprehensive keyword research for relevance
  • TaskOptimize website content based on selected keywords
  • TaskBuild high-quality backlinks using these keywords
  • KRIncrease organic website traffic by 30% through effective SEO strategies
  • TaskEnhance on-page SEO including meta descriptions, title tags, and keywords
  • TaskCreate high-quality, SEO-optimized content regularly
  • TaskImprove website's loading speed for better user experience

OKRs to achieve a 20% upsurge in organic traffic for designated categories

  • ObjectiveAchieve a 20% upsurge in organic traffic for designated categories
  • KRUpscale social media marketing to attract 15% more visitors to the website
  • TaskCollaborate with influencers relevant to the brand for wider reach
  • TaskIncrease frequency of engaging posts on popular social media platforms
  • TaskImplement targeted advertising campaigns using platform-specific metrics
  • KRDevelop and implement a search engine optimization strategy for increasing site visibility
  • TaskCreate a comprehensive strategy utilizing identified SEO methods
  • TaskImplement and monitor the effectiveness of the SEO strategy
  • TaskResearch current SEO trends and best practices
  • KRAmplify engagement through sharing informative, unique blog posts bi-weekly
  • TaskDevelop engaging, educational blog content twice a week
  • TaskPromote posts through various social media platforms
  • TaskEncourage readers to share posts across their networks

OKRs to increase visibility of our website using SEO practices

  • ObjectiveIncrease visibility of our website using SEO practices
  • KRImprove the site's organic traffic by 20% from SEO methods
  • TaskDevelop and post engaging, keyword-optimized content regularly
  • TaskImplement SEO-friendly metadata for all website pages
  • TaskBuild high-quality, relevant backlinks for the site
  • KRIncrease backlink count by 15% with high quality, relevant sites
  • TaskIdentify high-quality sites relevant to our content
  • TaskMonitor and track backlink progress regularly
  • TaskDraft personalized outreach emails for link opportunities
  • KRAchieve the first page ranking for 5 targeted keywords on Google
  • TaskConsistently produce quality, keyword-optimized blog posts
  • TaskRegularly monitor, analyze, and adjust keyword strategies
  • TaskImplement SEO strategies for target keywords on website content

OKRs to broaden visibility and recognition of the brand

  • ObjectiveBroaden visibility and recognition of the brand
  • KRSecure 4 guest blog posts on high-traffic industry websites
  • TaskIdentify 4 high-traffic industry websites suitable for guest blogging
  • TaskContact website owners to negotiate posting arrangements
  • TaskDraft compelling, relevant blog posts for submission
  • KRIncrease social media followers by 30%
  • TaskUse targeted hashtags relevant to specific audiences
  • TaskEngage with followers daily through responses and interactions
  • TaskRegularly post high-quality, shareable content
  • KRAchieve a 20% increase in website traffic through organic search results
  • TaskProduce high-quality, keyword-rich content regularly to draw organic traffic
  • TaskImplement SEO optimization strategies to improve website's search engine ranking
  • TaskAnalyze and optimize website loading speed for better user experience

OKRs to increase search ranking

  • ObjectiveIncrease search ranking
  • KRAchieve a top 5 ranking for at least 5 target keywords
  • TaskConduct keyword research to identify the most relevant and valuable target keywords
  • TaskOptimize website content and meta tags based on chosen target keywords
  • TaskImplement a strategic link building campaign to increase website's authority
  • TaskContinuously monitor and analyze keyword rankings and make adjustments accordingly
  • KRIncrease organic website traffic by 20%
  • TaskPromote website through social media platforms and engage with the audience
  • TaskCollaborate with influencers or industry experts for guest blogging or partnerships
  • TaskRegularly publish high-quality, SEO-friendly blog posts and articles
  • TaskOptimize website content with relevant keywords and meta tags
  • KRIncrease the number of indexed pages by 15%
  • TaskGenerate high-quality and relevant content to expand website's indexable pages
  • TaskImplement XML sitemap and submit to search engines for better indexing
  • TaskOptimize website structure and navigation for improved crawlability
  • TaskIncrease internal linking to help search engines discover and index more pages
  • KRImprove domain authority score by 10 points
  • TaskOptimize on-page content by adding relevant keywords and improving internal linking structure
  • TaskCreate high-quality and shareable content to attract natural backlinks from other websites
  • TaskIncrease backlinks by reaching out to authoritative websites in the same niche
  • TaskRegularly monitor and disavow any spammy or low-quality backlinks to maintain a clean link profile

Organic Traffic OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Save hours with automated OKR dashboards

AI feedback for OKRs in Tability

Your quarterly OKRs should be tracked weekly if you want to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, you can move to Tability to save time with automated OKR dashboards, data connectors, and actionable insights.

How to get Tability dashboards:

That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.

More Organic Traffic OKR templates

We have more templates to help you draft your team goals and OKRs.

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