What are Organic Website Traffic OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.
We've tailored a list of OKRs examples for Organic Website Traffic to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
How to write your own Organic Website Traffic OKRs
Option 1. Turn ideas into OKRs with Tability AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Organic Website Traffic OKRs examples
You will find in the next section many different Organic Website Traffic Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to increase organic website traffic by 25%
- ObjectiveBoost organic website traffic
- KRCollaborate with influencers to expand reach and drive traffic
- KRIncrease social media engagement and referral traffic
- KRPublish quality content regularly to attract and retain visitors
- KRImprove website SEO to increase organic search ranking
OKRs to boost the volume of organic traffic to our website
- ObjectiveBoost the volume of organic traffic to our website
- KRAchieve a 25% increase in website search engine ranking for top 5 keywords
- Optimize website content using top 5 keywords effectively
- Utilize backlinks from high authority websites
- Continually monitor and adjust SEO strategies
- KRCreate and publish 50 SEO-optimized articles related to our industry
- Write and optimize 50 industry-related articles
- Research industry-related keywords for SEO purposes
- Publish and share articles on relevant platforms
- KRImprove bounce rate by 15% through improved website UI/UX
- Implement feedback system to understand user experience
- Revamp website layout for intuitive navigation and ease of use
- Incorporate appealing visuals and simplified, engaging content
OKRs to boost the volume of organic website traffic
- ObjectiveBoost the volume of organic website traffic
- KRImprove SEO ranking to top 10 for 5 targeted keywords
- Enhance backlink profile with high-quality, relevant links
- Implement target keywords in website content and meta descriptions
- Regularly publish fresh, original, keyword-focused content
- KRAchieve 20% increase in organic visitors per month
- Optimize website content for relevant SEO keywords
- Develop consistent social media posting schedule
- Start a blog for higher search engine visibility
- KRDecrease bounce rate by 15%
- Implement a compelling call-to-action
- Improve website speed and load times
- Optimize content for relevancy and readability
OKRs to elevate Website's Organic Traffic and Lead Generation for USA Market
- ObjectiveElevate Website's Organic Traffic and Lead Generation for USA Market
- KRIncrease conversion rate of organic visitors from USA by 25%
- Implement geo-targeted landing pages for USA organic visitors
- Improve website load times and mobile optimization
- Upgrade SEO strategy to target USA-specific keywords
- KRIncrease organic keywords ranking in top 10 by 30%
- Research and identify long-tail keywords related to your content
- Regularly produce high-quality, keyword-focused content
- Optimize title tags, meta descriptions, and headers
- KRBoost website’s organic traffic by 40%
- Optimize website for fast, user-friendly mobile performance
- Implement robust SEO strategies with proper keywords for higher search rankings
- Develop high-quality, original content to engage visitors
OKRs to increase search ranking
- ObjectiveIncrease search ranking
- KRAchieve a top 5 ranking for at least 5 target keywords
- Conduct keyword research to identify the most relevant and valuable target keywords
- Optimize website content and meta tags based on chosen target keywords
- Implement a strategic link building campaign to increase website's authority
- Continuously monitor and analyze keyword rankings and make adjustments accordingly
- KRIncrease organic website traffic by 20%
- Promote website through social media platforms and engage with the audience
- Collaborate with influencers or industry experts for guest blogging or partnerships
- Regularly publish high-quality, SEO-friendly blog posts and articles
- Optimize website content with relevant keywords and meta tags
- KRIncrease the number of indexed pages by 15%
- Generate high-quality and relevant content to expand website's indexable pages
- Implement XML sitemap and submit to search engines for better indexing
- Optimize website structure and navigation for improved crawlability
- Increase internal linking to help search engines discover and index more pages
- KRImprove domain authority score by 10 points
- Optimize on-page content by adding relevant keywords and improving internal linking structure
- Create high-quality and shareable content to attract natural backlinks from other websites
- Increase backlinks by reaching out to authoritative websites in the same niche
- Regularly monitor and disavow any spammy or low-quality backlinks to maintain a clean link profile
OKRs to increase visibility of our website using SEO practices
- ObjectiveIncrease visibility of our website using SEO practices
- KRImprove the site's organic traffic by 20% from SEO methods
- Develop and post engaging, keyword-optimized content regularly
- Implement SEO-friendly metadata for all website pages
- Build high-quality, relevant backlinks for the site
- KRIncrease backlink count by 15% with high quality, relevant sites
- Identify high-quality sites relevant to our content
- Monitor and track backlink progress regularly
- Draft personalized outreach emails for link opportunities
- KRAchieve the first page ranking for 5 targeted keywords on Google
- Consistently produce quality, keyword-optimized blog posts
- Regularly monitor, analyze, and adjust keyword strategies
- Implement SEO strategies for target keywords on website content
Organic Website Traffic OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Organic Website Traffic OKRs
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Organic Website Traffic OKR templates
We have more templates to help you draft your team goals and OKRs.
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