4 customisable OKR examples for Referral Program Manager
What are Referral Program Manager OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.
We've tailored a list of OKRs examples for Referral Program Manager to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Referral Program Manager OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Referral Program Manager OKRs examples
You'll find below a list of Objectives and Key Results templates for Referral Program Manager. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
1. OKRs to increase number of signups through referral program
Increase number of signups through referral program
Launch an incentivized referral program resulting in 15% more referral signups
Monitor, track, and optimize referral program regularly
Develop a structured, appealing referral program
Promote incentive referrals through engaging marketing campaigns
Boost referral signups by 20% compared to last quarter's numbers
Implement a reward system for successful referrals
Launch a referral-focused email marketing campaign
Improve visibility of referral program on website
Implement a system for tracking each referral signup accurately
Test the system thoroughly and adjust for accuracy
Identify suitable tracking software for referral signups
Set up the tracking system for accurate data collection
2. OKRs to attain fifteen new customers
Attain fifteen new customers
Introduce a referral program to encourage 5 existing customers to bring in new ones
Track the number of referrals from the program
Clearly communicate the referral program to current customers
Develop a rewarding referral program for existing customers
Implement a targeted marketing campaign to attract 50 potential leads
Create engaging, personalized advertisement content for chosen platforms
Identify target audience based on product/service relevance and market trend
Track and analyze campaign progress daily, making adjustments as needed
Convert 30% of leads into active customers through enhanced customer service
Implement a system that tracks customer satisfaction
Develop personalized follow-up strategies for leads
Implement intensive training for customer service agents
3. OKRs to boost subscription to AI Quick Bytes newsletter
Boost subscription to AI Quick Bytes newsletter
Secure partnerships with 5 industry influencers for promotional activities
Identify and create a list of potential industry influencers
Finalize and sign partnership agreements with chosen influencers
Approach identified influencers with a partnership proposal
Implement a referral program with incentives increasing subscriptions by 20%
Develop an incentive structure to motivate referrals
Set up a system for tracking referrals and rewarding users
Communicate referral program to existing subscribers
Launch 3 social media campaigns to reach a minimum of 20,000 potential subscribers
Create detailed, engaging content for three social media campaigns
Initiate and monitor the social media campaigns
Identify and target 20,000 potential subscribers
4. OKRs to increase player base by 20%
Increase player base by 20%
Partner with an influencer with a gamer following to enhance brand exposure
Collaborate on brand-promotion content for influencer to share
Reach out to chosen influencer for potential partnership agreement
Identify relevant influencers with a substantial gamer following
Develop and roll out a referral program to acquire 1000 new players
Design a referral program incentivizing current players to invite friends
Implement a marketing campaign promoting the referral program
Test the referral program on a smaller sample first
Launch two engaging marketing campaigns on social media platforms
Design and create compelling visuals for each marketing campaign
Schedule and post campaigns on desired social media platforms
Establish target demographics and optimize content for them
Referral Program Manager OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Referral Program Manager OKRs in a strategy map
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Referral Program Manager OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to establish ourselves as cloud specialists with Atlassian
OKRs to enhance financial operations for continuous improvement
OKRs to improve overall HR efficiency and employee satisfaction
OKRs to establish comprehensive control mechanisms across all operations
OKRs to boost frequency of customer purchases within given timeframes
OKRs to improve accuracy and timeliness in invoice processing
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.