What are Growth Team OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.
We've tailored a list of OKRs examples for Growth Team to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
How to write your own Growth Team OKRs
Option 1. Turn ideas into OKRs with Tability AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Growth Team OKRs examples
You'll find below a list of Objectives and Key Results templates for Growth Team. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
OKRs to enhance in-house legal team for aggressive business growth
ObjectiveEnhance in-house legal team for aggressive business growth
KRReduce legal risks and issues by 30%, enhancing expansion strategy
Strengthen internal controls to prevent legal breaches- Hire legal consultant team to review existing policies
- Implement regular legal compliance training for all staff
- KRImprove legal operational efficiency by 25% using advance legal tech tools
- Monitor and evaluate the improvement in operational efficiency
- Implement advanced legal software for streamlined case management
- Train staff on utilizing new legal tech tools efficiently
- KRHire and onboard four additional experienced legal professionals
- Screen applicants and conduct interviews
- Post job listings on legal employment websites
- Design comprehensive onboarding program
OKRs to cultivate a culture of growth and empowerment among our teams
- ObjectiveCultivate a culture of growth and empowerment among our teams
- KRLaunch 2 additional team member-led projects
- Schedule project kick-off meetings
- Assign project leads and communicate responsibilities
- Identify resources needed for the projects
- KRIncrease employee participation in decision-making processes by 30%
- Implement a system for weekly brainstorming sessions involving all employees
- Provide training sessions on decision-making strategies
- Routinely encourage open, anonymous suggestions for improvements
- KRRaise employee satisfaction score by 20% through empowerment initiatives
- Establish regular training sessions to improve skills and self-sufficiency
- Implement a system for employees to provide feedback on company processes
- Foster a communal decision-making environment for project planning
OKRs to enhance career growth of junior team members through mentorship
- ObjectiveEnhance career growth of junior team members through mentorship
- KRImprove junior team members' project completion rate by 20%
- Provide constructive feedback and guidance frequently
- Establish a mentorship program within the team
- Implement regular hands-on training sessions for junior team members
- KRConduct weekly personalized training sessions for each junior team member
- Identify individual training needs for every junior team member
- Dedicate time to execute training sessions weekly
- Develop weekly personalized training plans
- KRAchieve a 15% increase in junior team members assuming leadership roles in projects
- Implement leadership training programs for junior team members
- Create opportunities for mentorship from senior leaders
- Delegate more responsibilities to promising junior members
OKRs to secure partnerships with strategic industry leaders to drive business growth
- ObjectiveEstablish key partnerships to drive growth
- KRIdentify and prioritize potential partners based on revenue and market share
- KRTrack the success of each partnership by setting clear KPIs and regularly measuring progress
- KRDevelop a compelling pitch deck and present to at least 10 potential partners
- KRSign partnership agreements with at least 3 of the identified partners
OKRs to foster a continuous learning and growth culture in our team
- ObjectiveFoster a continuous learning and growth culture in our team
- KRIncrease annual employee promotion rate by 25% through personal development plans
- Develop individual growth plans for each employee
- Involve employees in decision-making processes
- Implement regular skills development training
- KRImplement monthly training sessions to increase team's skillset by 20%
- Identify needed skills and relevant training programs
- Monitor and measure skill improvements post-training
- Schedule regular training sessions for team
- KRIntroduce an e-learning platform and ensure 80% of the team are active users
- Select an e-learning platform that reflects team's needs and preferences
- Continuously monitor and incentivize platform usage to reach 80% target
- Implement training sessions to familiarize the team with the platform
OKRs to promote an environment fostering teamwork, learning, and growth
- ObjectivePromote an environment fostering teamwork, learning, and growth
- KRImplement a mentorship program achieving 80% participation
- Define objectives and scope of the mentorship program
- Promote program and encourage participation
- Identify potential mentors and train them
- KRFacilitate 10 team-building activities that drive collaborative learning
- Implement and supervise team-building sessions
- Research suitable team-building exercises that promote collaborative learning
- Create a plan outlining the 10 chosen activities
- KRIncrease team skills improvement by 25% through specialized training sessions
- Research current team skills and identify areas for improvement
- Hire professional trainers for specialized training sessions
- Monitor and evaluate progress post training
OKRs to increase business growth and client retention
- ObjectiveIncrease business growth and client retention
- KRIncrease quarterly revenue by 20% through cross-selling and up-selling strategies
- Monitor and optimize sales data weekly
- Develop and implement targeted marketing campaigns
- Train staff in effective cross-selling and up-selling techniques
- KRBoost customer base by 15% through intensive marketing and customer referral program
- Launch a lucrative customer referral program
- Develop and implement an intensive marketing strategy
- Regularly track and measure customer growth
- KRAchieve a 90% customer retention rate by optimizing customer service and support
- Set up a customer loyalty rewards program
- Organize regular training for customer service staff
- Implement a multi-channel customer support system
OKRs to become the top marketing agency in Paraguay
- ObjectiveBecome the top marketing agency in Paraguay
- KRBoost total revenues by 30% by upselling and retaining existing clients
- Train sales team on effective upselling and retention strategies
- Implement personalized follow-up and cross-selling techniques
- Introduce loyal customer rewards and incentives
- KRIncrease client base by 20% through strategic marketing campaigns
- Implement marketing campaigns and measure results
- Identify target audience for strategic marketing campaigns
- Develop personalized, effective marketing strategies
- KRImprove customer satisfaction rate by 25% with quality services
- Develop a platform for immediate customer complaints response
- Regularly evaluate service quality through customers surveys and feedback
- Implement regular staff training on excellent customer service delivery
OKRs to increase revenue through improved sales performance at WhirlSpot
- ObjectiveIncrease revenue through improved sales performance at WhirlSpot
- KRTrain sales team to improve customer engagement skills by 20%
- Express and specify areas for improvement in customer engagement abilities
- Conduct an assessment of current customer engagement skills of sales team
- Develop a comprehensive training program based on identified areas
- KRImplement new sales strategies to boost average sale value by 10%
- Develop and implement targeted upselling strategies
- Train sales team on new selling techniques
- Analyze current sales data to identify areas of improvement
- KRGrow quarterly revenue by 15% through increased sales conversions
- Optimize product pricing and bundling
- Improve sales team training and incentives
- Develop and implement a targeted marketing strategy
OKRs to increase Atlassian licensing sales by 50%
- ObjectiveIncrease Atlassian licensing sales by 50%
- KRIncrease the average purchase value of Atlassian licenses by 10%
- KRAcquire 20% more new customers for Atlassian licensing
- Conduct market research to identify potential target industries for Atlassian licensing
- Collaborate with sales team to offer personalized solutions and competitive pricing packages
- Develop targeted marketing campaigns to promote the benefits of Atlassian licensing
- Improve lead generation strategies by utilizing digital advertising and content marketing
- KRIncrease the number of Atlassian license sales by 25%
- Strengthen partnerships with resellers and distributors to expand the reach of Atlassian licenses
- Provide additional training and resources to sales teams to effectively pitch and sell Atlassian licenses
- Offer discounts or promotional offers to incentivize customers to purchase Atlassian licenses
- Implement targeted marketing campaigns to reach potential customers interested in Atlassian licenses
- KRIncrease customer retention rate for Atlassian licenses by 15%
- Implement a loyalty rewards program for customers with Atlassian licenses
- Offer exclusive discounts and promotions to encourage subscription renewals for Atlassian licenses
- Enhance customer support resources, such as self-help guides and FAQ sections
- Conduct customer satisfaction surveys to gather feedback and address pain points
Growth Team OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Growth Team OKRs
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Growth Team OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to increase efficiency and scalability through cloud deployment
- OKRs to enhance the career development of our team members
- OKRs to successfully prepare for next country onboarding
- OKRs to enhance cashflow maintenance for successful resource provision
- OKRs to improve data analysis efficacy in higher education using Workday
- OKRs to enhance the team's sprint goal attainment and continuous improvement