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3 OKR examples for Design Team Expansion

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What are Design Team Expansion OKRs?

The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.

Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.

We have a collection of OKRs examples for Design Team Expansion to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.

If you want to learn more about the framework, you can read our OKR guide online.

Design Team Expansion OKRs examples

You'll find below a list of Objectives and Key Results templates for Design Team Expansion. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

OKRs to expand design team to drive revenue growth

  • ObjectiveExpand design team to drive revenue growth
  • KRBoost sales by achieving a 20% increase in revenue
  • TaskDevelop a strong content marketing strategy to attract more customers
  • TaskUpsell and cross-sell products to existing clients
  • TaskImplement customer loyalty and reward programs
  • KRIncrease design project delivery by 30%
  • TaskSchedule weekly team meetings for progress updates and goal tracking
  • TaskStreamline workflows to eliminate inefficiencies in the design process
  • TaskImplement new project management tools to increase productivity
  • KRHire and onboard 3 additional qualified designers
  • TaskScreen resumes and shortlist candidates for interviews
  • TaskConduct interviews and make job offers to selected candidates
  • TaskPost job opening across multiple professional designer platforms

OKRs to achieve a successful and appealing Gaydon Expansion OBC

  • ObjectiveAchieve a successful and appealing Gaydon Expansion OBC
  • KREnsure 100% OBC compliance with environmental, safety and quality standards by week 8
  • TaskReview all OBC environmental, safety and quality standard documents
  • TaskImplement necessary corrective actions before week 8
  • TaskConduct OBC audit checks for complete compliance by week 6
  • KRGenerate 5 innovative, cost-effective expansion designs by week 6
  • TaskResearch current cost-effective expansion design trends
  • TaskRefine and finalize five chosen designs
  • TaskSketch initial design concepts for feedback
  • KRSecure approval from 90% key stakeholders by week 10

OKRs to boost visibility and user base for our new mobile app

  • ObjectiveBoost visibility and user base for our new mobile app
  • KRSecure 50 positive app reviews on the App Store and Google Play Store
  • TaskDevelop a user-friendly app with engaging features
  • TaskPrompt users for reviews after successful interactions within the app
  • TaskEncourage satisfied users to leave a positive review
  • KRImplement a digital marketing campaign to reach at least 500,000 people
  • TaskIdentify target audience and their preferred digital platforms
  • TaskDevelop engaging ad content for chosen platforms
  • TaskLaunch and monitor digital ad campaign
  • KRAchieve a 25% increase in app downloads compared to the previous quarter
  • TaskLaunch a well-targeted social media ad campaign for the app
  • TaskImplement a referral incentive program to encourage sharing
  • TaskImprove app visibility with search engine optimization

How to write your own Design Team Expansion OKRs

1. Get tailored OKRs with an AI

You'll find some examples below, but it's likely that you have very specific needs that won't be covered.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

Tability will then use your prompt to generate a fully editable OKR template.

Watch the video below to see it in action 👇

Option 2. Optimise existing OKRs with Tability Feedback tool

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

AI feedback for OKRs in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Option 3. Use the free OKR generator

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Design Team Expansion OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Design Team Expansion OKRs

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Design Team Expansion OKR templates

We have more templates to help you draft your team goals and OKRs.

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