15 customisable OKR examples for Product Research
What are Product Research OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We've tailored a list of OKRs examples for Product Research to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Product Research OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Product Research OKRs examples
We've added many examples of Product Research Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
1. OKRs to elevate productivity in academic research
Elevate productivity in academic research
Implement and maintain a research schedule, ensuring minimum 5 hours of effective work daily
Draft a dedicated 5-hour daily research schedule- Regularly evaluate and adjust schedule for effectiveness
- Implement routine to follow the established research schedule
- Submit two high-quality research pieces for publication review
- Conduct comprehensive research on chosen topics
- Submit papers for publication review
- Write and edit two research papers
- Attend at least 3 professional development workshops related to research methods or practices
- Ensure participation in each workshop attended
- Register for the chosen professional development workshops
- Identify suitable workshops focused on research methods
2. OKRs to enhance product research systems and procedures
- Enhance product research systems and procedures
- Reduce product research errors by 15% through revamped procedures
- Establish a strict quality control protocol
- Develop a detailed research checklist
- Implement more rigorous product research training
- Increase process efficiency by 25% using improved research systems
- Evaluate and restructure inefficient parts of workflow
- Train team on strategies to fully utilize advanced systems
- Implement new, innovative research systems in existing processes
- Implement feedback mechanism to optimize product research process by the end of the quarter
- Integrate the feedback system into the current research workflow
- Design a feedback survey tailored to the product research process
- Analyze and apply the collected feedback to improve the process
3. OKRs to integrate UX testing insights into decision-making
- Improve decision-making with UX testing insights
- Increase user satisfaction rating by 10%
- Train 3 non-UX team members on conducting and interpreting UX tests
- Implement changes based on user feedback in 100% of cases
- Conduct 10 user tests for at least 2 features
4. OKRs to develop innovative pharmaceutical products
- Develop innovative pharmaceutical products
- Develop and test 2 prototypes with satisfactory patient outcomes
- Conduct patient outcome tests on prototypes
- Identify key components for prototype based on patient needs
- Build and refine two prototype designs
- Conduct research to identify 3 potential active pharmaceutical ingredients
- Identify key drugs suitable for pharmaceutical component research
- Conduct thorough research on potential active ingredients
- Document findings for each potential ingredient
- Secure regulatory approval for 1 new pharmaceutical product
- Respond promptly to regulatory feedback and additional information requests
- Conduct rigorous clinical trials for safety and efficacy
- Develop and submit detailed dossier to regulatory authority
5. OKRs to maximize self-service options for private customers
- Maximize self-service options for private customers
- Launch 3 new intuitive self-service features by the end of the quarter
- Develop and test these self-service features thoroughly
- Identify potential features through market research and user feedback
- Efficiently integrate and deploy new features into the system
- Achieve 25% customer usage of these new self-service features
- Implement a marketing campaign highlighting feature benefits
- Develop engaging tutorials on utilizing new self-service features
- Conduct user experience surveys to uncover usage barriers
- Reduce customer support queries by 15% through increased self-service utilization
- Implement comprehensive FAQ section on the website
- Implement a robust chatbot for common queries
- Develop easy-to-understand user manuals
6. OKRs to file patent for medical device and enhance prototype functionality
- File patent for medical device and enhance prototype functionality
- Thoroughly research patents in the related field to ensure uniqueness by end of Week 4
- Identify relevant fields for patent search
- Analyze findings for potential uniqueness conflicts
- Conduct comprehensive patent search through online databases
- Implement three major improvements in the prototype based on testing feedback by Week 12
- Complete drafting a unique and detailed patent application by Week 8
- Finalize application, including all diagrams and claims
- Write a comprehensive description of the invention
- Research and analyze existing patents relevant to the invention
7. OKRs to innovate healthcare to improve human well-being
- Innovate healthcare to improve human well-being
- Establish partnerships with five health technology companies for collaborative research
- Identify potential health technology companies for partnership
- Send partnership proposals detailing collaborative research
- Negotiate partnership agreement terms
- Obtain regulatory approvals for two new healthcare products designed for well-being
- Complete all documentation for the regulatory submission
- Submit the new products to regulatory bodies
- Address feedback from the regulatory bodies promptly
- Develop a prototype for a healthcare app aiming at patient comfort by 20%
- Develop initial design and functionality parameters for the app prototype
- Initiate the coding and testing phases for the app prototype
- Conduct user research on existing healthcare apps for patient comfort features
8. OKRs to increase AliExpress purchases
- Increase AliExpress purchases
- Research trending products weekly
- Browse popular e-commerce sites for current top-selling items
- Analyze Google Trends data for rising product searches
- Follow relevant industry influencers and note product recommendations
- Place orders for at least 5 items per week
- Review product availability and pricing from suppliers
- Submit at least 5 orders to suppliers each week
- Compile a list of desired products for purchase weekly
- Track delivery times and customer satisfaction
- Set up a system to record and monitor delivery times
- Analyze collected data and develop improvement strategies
- Create customer satisfaction surveys after product delivery
9. OKRs to develop a functional and user-friendly MVP
- Develop a functional and user-friendly MVP
- Release MVP to a test group and achieve more than 85% satisfaction rate
- Identify and organize a comprehensive, relevant test group
- Develop a fully functional MVP for the specified product
- Implement feedback collection and satisfaction measurement tools
- Identify and prioritize the top 3 key features by interviewing 20 potential users
- Conduct interviews with 20 potential users
- Prepare interview questions targeting potential key features
- Analyze responses to determine top 3 features
- Secure commitment from a technical developer or agency for MVP development
- Finalize and sign official commitment agreement
- Present project details and expectations to potential developer
- Identify potential technical developers or agencies
10. OKRs to launch machine learning product on website
- Launch machine learning product on website
- Generate at least 100 sign-ups for the machine learning product through website registration
- Collaborate with influencers or industry experts to promote the machine learning product
- Implement targeted online advertising campaigns to drive traffic to the website
- Optimize website registration page to increase conversion rate
- Run referral programs and offer incentives to encourage users to refer others
- Generate a revenue of $50,000 from sales of the machine learning product
- Implement effective online advertising and social media campaigns to reach potential customers
- Identify target market and create a comprehensive marketing strategy for machine learning product
- Train sales team and provide them with necessary resources to effectively promote machine learning product
- Conduct market research to determine competitive pricing and set optimal price point
- Increase website traffic by 20% through targeted marketing campaigns
- Optimize website content with relevant keywords to improve organic search rankings
- Conduct extensive keyword research to identify high-performing search terms
- Develop and implement targeted advertising campaigns on social media platforms
- Collaborate with industry influencers to gain exposure and drive traffic to the website
- Achieve a customer satisfaction rating of 4 out of 5 through user feedback surveys
- Analyze feedback survey data to identify areas for improvement and prioritize actions
- Continuously monitor customer satisfaction ratings and adjust strategies as needed for improvement
- Implement changes and improvements based on user feedback to enhance customer satisfaction
- Develop and distribute user feedback surveys to gather customer satisfaction ratings
11. OKRs to maximize audience engagement with the Collection through co-design
- Maximize audience engagement with the Collection through co-design
- Achieve a 25% increase in daily engagement rates by the Collection's audience
- Implement interactive features to promote visitor participation
- Increase promotional efforts across multiple channels
- Personalize visitor experiences using data-driven insights
- Secure positive feedback from 50% of audience on the new co-designs
- Regularly review and incorporate feedback into designs
- Implement user-friendly feedback form in co-design presentations
- Request audience to fill out feedback form post-event
- Develop and implement 3 new co-designed interactive features for the Collection
- Implement, test, and refine the newly developed interactive features
- Identify possible interactive features through market research and user feedback
- Design and develop 3 new interactive features with user involvement
12. OKRs to enhance product-market fit by conducting customer research and implementing user feedback
- Improve product-market fit by leveraging customer research and user feedback
- Measure the impact of the improvements on product-market fit by tracking user metrics
- Conduct in-depth interviews with 50 potential and existing customers
- Implement the top 3 product improvements within 3 weeks
- Analyze user feedback and identify the top 3 product improvements
13. OKRs to increase online community subscriptions for startups
- Increase online community subscriptions for startups
- Achieve a 20% increase in the overall number of startups subscribed
- Offer incentives or discounts to existing customers for referring new startups to subscribe
- Improve and optimize the onboarding process to increase conversion rates for new subscriptions
- Develop and implement targeted marketing campaigns to attract new startup subscribers
- Conduct market research to identify potential target audience for startup subscriptions
- Increase user engagement by 15% to encourage startups to stay subscribed
- Improve onboarding experience with a guided tutorial showcasing key features
- Provide regular surveys or feedback forms to gather insights on user needs and preferences
- Send personalized emails with helpful tips and success stories to inspire startups
- Create an online community for startups to share experiences and network with peers
- Generate 50% more leads through targeted marketing campaigns
- Implement lead nurturing campaigns using email marketing automation to engage and convert leads
- Optimize landing pages with clear call-to-actions and forms to capture leads effectively
- Identify target audience demographics and develop personalized marketing messages for each segment
- Analyze campaign performance data regularly to identify areas of improvement and adjust strategies
- Improve website conversion rate by 10% to attract more startups
- Utilize remarketing strategies to re-engage with potential startup customers and drive conversions
- Implement A/B testing for different call-to-action buttons and optimize based on performance
- Optimize landing page design and content to increase user engagement and conversion
- Enhance website loading speed to reduce bounce rate and improve user experience
14. OKRs to effectively scale up our operations
- Effectively scale up our operations
- Increase production efficiency by 30%
- Train staff in lean manufacturing techniques
- Implement automation in repetitive production processes
- Regularly maintain and upgrade production machinery
- Upskill 30% of staff for specialized roles
- Evaluate staff for relevant existing skills or interest
- Identify key specialized roles in need of personnel
- Implement comprehensive training programs for chosen roles
- Expand market operations into 2 new regions
- Conduct a thorough market research in the two new regions
- Establish local partnerships for smooth operations
- Develop a region-specific marketing strategy
15. OKRs to drive 110% growth in MRR for our new product
- Drive 110% growth in MRR for our new product
- Enhance customer retention rate for the new product by 15%
- Achieve a 10% increase in average revenue per customer for the new product
- Analyze pricing strategy and competitive landscape to optimize product pricing for maximum revenue
- Conduct market research to identify key customer segments and their willingness to pay
- Develop targeted marketing campaigns to increase product adoption and upsell opportunities
- Provide additional training and resources to sales team to effectively communicate product value
- Generate a 30% growth in upsell and cross-sell revenue from the new product
- Develop targeted marketing campaigns to promote the upsell and cross-sell options of the new product
- Implement customer feedback mechanisms to continuously improve upsell and cross-sell strategies for the new product
- Train sales teams on effectively presenting and selling the upsell and cross-sell options for the new product
- Conduct thorough market research to identify potential upsell and cross-sell opportunities for the new product
- Increase the number of paying customers for the new product by 20%
- Implement targeted online advertising to reach a wider audience
- Offer enticing promotional discounts to encourage immediate purchase
- Leverage social media platforms for customer engagement and word-of-mouth marketing
- Enhance product features and benefits to increase perceived value
Product Research OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Product Research OKRs in a strategy map
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Product Research OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to establish a high-performance Operational Excellence Office
- OKRs to be the employer of choice in our industry
- OKRs to boost market dominance through increased Sales and Share of Voice
- OKRs to implement a sustainable system for organizational growth
- OKRs to enhance customer advocacy throughout our service processes
- OKRs to enhance security operation centre's monitoring tools
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.