2 Asset Retention OKR examples with initiatives

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What are Asset Retention OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.

That's why we have created a list of OKRs examples for Asset Retention to help. You can use any of the templates below as a starting point to write your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

The best tools for writing perfect Asset Retention OKRs

Here are 2 tools that can help you draft your OKRs in no time.

Tability AI: to generate OKRs based on a prompt

Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.

1. Create a Tability account
2. Click on the Generate goals using AI
3. Describe your goals in a prompt
4. Get your fully editable OKR template
5. Publish to start tracking progress and get automated OKR dashboards

Watch the video below to see it in action 👇

Tability Feedback: to improve existing OKRs

You can use Tability's AI feedback to improve your OKRs if you already have existing goals.

1. Create your Tability account
2. Add your existing OKRs (you can import them from a spreadsheet)
3. Click on Generate analysis
4. Review the suggestions and decide to accept or dismiss them
5. Publish to start tracking progress and get automated OKR dashboards

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

Asset Retention OKRs examples

We've added many examples of Asset Retention Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

OKRs to boost asset retention and expansion in vital segments

ObjectiveBoost asset retention and expansion in vital segments
KRReduce asset attrition in key segments by 5%
Develop targeted retention strategies for these identified segments
Identify key segments with highest asset attrition rates
Implement regular monitoring and adjust strategies as necessary
KRIncrease asset retention rate in key segments by 15%
Identify key segments with lower retention rates
Develop tailored marketing strategies for these segments
Implement customer loyalty programs for these key areas
KRAccelerate expansion rate within targeted segments by 10%
Identify high-growth potential segments within the targeted areas
Implement sales incentives to boost segment-specific sales
Develop a tailored marketing strategy for each segment

Use template

OKRs to boost asset growth from new and existing customers

ObjectiveBoost asset growth from new and existing customers
KRIncrease new customer along with asset acquisition by 30%
Streamline onboarding process to increase customer retention
Implement targeted marketing campaigns to attract new customers
Promote special offers and incentives for large asset acquisition
KRReduce asset churn rate to less than 5%
Enhance customer engagement to foster loyalty
Implement strategies to improve asset longevity
Identify key causes for high asset churn rate
KRImprove existing customer assets growth by 40%
Enhance brand loyalty program to encourage more purchases
Improve customer service and relationship management
Implement cross-selling strategies to promote additional products

asset-growth customer-acquisition customer-retention-manager marketing-strategist marketing-team customer-relationship-management-team

Use template

Asset Retention OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Save hours with automated OKR dashboards

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

It brings the goals back to the top of the mind
It will highlight poorly set OKRs
It will surface execution risks
It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use Tability to save time with automated OKR dashboards, data connectors, and actionable insights.

How to get Tability dashboards:

1. Create a Tability account
2. Use the importers to add your OKRs (works with any spreadsheet or doc)
3. Publish your OKR plan

That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.

More Asset Retention OKR templates

We have more templates to help you draft your team goals and OKRs.

2 OKR examples for Asset Retention