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tability.ioWhat are Product Research Team OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We've tailored a list of OKRs examples for Product Research Team to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Product Research Team OKRs examples
You will find in the next section many different Product Research Team Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to enhance product research systems and procedures
ObjectiveEnhance product research systems and procedures
KRReduce product research errors by 15% through revamped procedures
Establish a strict quality control protocol- Develop a detailed research checklist
- Implement more rigorous product research training
- KRIncrease process efficiency by 25% using improved research systems
- Evaluate and restructure inefficient parts of workflow
- Train team on strategies to fully utilize advanced systems
- Implement new, innovative research systems in existing processes
- KRImplement feedback mechanism to optimize product research process by the end of the quarter
- Integrate the feedback system into the current research workflow
- Design a feedback survey tailored to the product research process
- Analyze and apply the collected feedback to improve the process
OKRs to elevate productivity in academic research
- ObjectiveElevate productivity in academic research
- KRImplement and maintain a research schedule, ensuring minimum 5 hours of effective work daily
- Draft a dedicated 5-hour daily research schedule
- Regularly evaluate and adjust schedule for effectiveness
- Implement routine to follow the established research schedule
- KRSubmit two high-quality research pieces for publication review
- Conduct comprehensive research on chosen topics
- Submit papers for publication review
- Write and edit two research papers
- KRAttend at least 3 professional development workshops related to research methods or practices
- Ensure participation in each workshop attended
- Register for the chosen professional development workshops
- Identify suitable workshops focused on research methods
OKRs to launch machine learning product on website
- ObjectiveLaunch machine learning product on website
- KRGenerate at least 100 sign-ups for the machine learning product through website registration
- Collaborate with influencers or industry experts to promote the machine learning product
- Implement targeted online advertising campaigns to drive traffic to the website
- Optimize website registration page to increase conversion rate
- Run referral programs and offer incentives to encourage users to refer others
- KRGenerate a revenue of $50,000 from sales of the machine learning product
- Implement effective online advertising and social media campaigns to reach potential customers
- Identify target market and create a comprehensive marketing strategy for machine learning product
- Train sales team and provide them with necessary resources to effectively promote machine learning product
- Conduct market research to determine competitive pricing and set optimal price point
- KRIncrease website traffic by 20% through targeted marketing campaigns
- Optimize website content with relevant keywords to improve organic search rankings
- Conduct extensive keyword research to identify high-performing search terms
- Develop and implement targeted advertising campaigns on social media platforms
- Collaborate with industry influencers to gain exposure and drive traffic to the website
- KRAchieve a customer satisfaction rating of 4 out of 5 through user feedback surveys
- Analyze feedback survey data to identify areas for improvement and prioritize actions
- Continuously monitor customer satisfaction ratings and adjust strategies as needed for improvement
- Implement changes and improvements based on user feedback to enhance customer satisfaction
- Develop and distribute user feedback surveys to gather customer satisfaction ratings
OKRs to file patent for medical device and enhance prototype functionality
- ObjectiveFile patent for medical device and enhance prototype functionality
- KRThoroughly research patents in the related field to ensure uniqueness by end of Week 4
- Identify relevant fields for patent search
- Analyze findings for potential uniqueness conflicts
- Conduct comprehensive patent search through online databases
- KRImplement three major improvements in the prototype based on testing feedback by Week 12
- KRComplete drafting a unique and detailed patent application by Week 8
- Finalize application, including all diagrams and claims
- Write a comprehensive description of the invention
- Research and analyze existing patents relevant to the invention
OKRs to maximize self-service options for private customers
- ObjectiveMaximize self-service options for private customers
- KRLaunch 3 new intuitive self-service features by the end of the quarter
- Develop and test these self-service features thoroughly
- Identify potential features through market research and user feedback
- Efficiently integrate and deploy new features into the system
- KRAchieve 25% customer usage of these new self-service features
- Implement a marketing campaign highlighting feature benefits
- Develop engaging tutorials on utilizing new self-service features
- Conduct user experience surveys to uncover usage barriers
- KRReduce customer support queries by 15% through increased self-service utilization
- Implement comprehensive FAQ section on the website
- Implement a robust chatbot for common queries
- Develop easy-to-understand user manuals
OKRs to develop a functional and user-friendly MVP
- ObjectiveDevelop a functional and user-friendly MVP
- KRRelease MVP to a test group and achieve more than 85% satisfaction rate
- Identify and organize a comprehensive, relevant test group
- Develop a fully functional MVP for the specified product
- Implement feedback collection and satisfaction measurement tools
- KRIdentify and prioritize the top 3 key features by interviewing 20 potential users
- Conduct interviews with 20 potential users
- Prepare interview questions targeting potential key features
- Analyze responses to determine top 3 features
- KRSecure commitment from a technical developer or agency for MVP development
- Finalize and sign official commitment agreement
- Present project details and expectations to potential developer
- Identify potential technical developers or agencies
OKRs to maximize audience engagement with the Collection through co-design
- ObjectiveMaximize audience engagement with the Collection through co-design
- KRAchieve a 25% increase in daily engagement rates by the Collection's audience
- Implement interactive features to promote visitor participation
- Increase promotional efforts across multiple channels
- Personalize visitor experiences using data-driven insights
- KRSecure positive feedback from 50% of audience on the new co-designs
- Regularly review and incorporate feedback into designs
- Implement user-friendly feedback form in co-design presentations
- Request audience to fill out feedback form post-event
- KRDevelop and implement 3 new co-designed interactive features for the Collection
- Implement, test, and refine the newly developed interactive features
- Identify possible interactive features through market research and user feedback
- Design and develop 3 new interactive features with user involvement
OKRs to effectively scale up our operations
- ObjectiveEffectively scale up our operations
- KRIncrease production efficiency by 30%
- Train staff in lean manufacturing techniques
- Implement automation in repetitive production processes
- Regularly maintain and upgrade production machinery
- KRUpskill 30% of staff for specialized roles
- Evaluate staff for relevant existing skills or interest
- Identify key specialized roles in need of personnel
- Implement comprehensive training programs for chosen roles
- KRExpand market operations into 2 new regions
- Conduct a thorough market research in the two new regions
- Establish local partnerships for smooth operations
- Develop a region-specific marketing strategy
OKRs to increase online community subscriptions for startups
- ObjectiveIncrease online community subscriptions for startups
- KRAchieve a 20% increase in the overall number of startups subscribed
- Offer incentives or discounts to existing customers for referring new startups to subscribe
- Improve and optimize the onboarding process to increase conversion rates for new subscriptions
- Develop and implement targeted marketing campaigns to attract new startup subscribers
- Conduct market research to identify potential target audience for startup subscriptions
- KRIncrease user engagement by 15% to encourage startups to stay subscribed
- Improve onboarding experience with a guided tutorial showcasing key features
- Provide regular surveys or feedback forms to gather insights on user needs and preferences
- Send personalized emails with helpful tips and success stories to inspire startups
- Create an online community for startups to share experiences and network with peers
- KRGenerate 50% more leads through targeted marketing campaigns
- Implement lead nurturing campaigns using email marketing automation to engage and convert leads
- Optimize landing pages with clear call-to-actions and forms to capture leads effectively
- Identify target audience demographics and develop personalized marketing messages for each segment
- Analyze campaign performance data regularly to identify areas of improvement and adjust strategies
- KRImprove website conversion rate by 10% to attract more startups
- Utilize remarketing strategies to re-engage with potential startup customers and drive conversions
- Implement A/B testing for different call-to-action buttons and optimize based on performance
- Optimize landing page design and content to increase user engagement and conversion
- Enhance website loading speed to reduce bounce rate and improve user experience
OKRs to innovate healthcare to improve human well-being
- ObjectiveInnovate healthcare to improve human well-being
- KREstablish partnerships with five health technology companies for collaborative research
- Identify potential health technology companies for partnership
- Send partnership proposals detailing collaborative research
- Negotiate partnership agreement terms
- KRObtain regulatory approvals for two new healthcare products designed for well-being
- Complete all documentation for the regulatory submission
- Submit the new products to regulatory bodies
- Address feedback from the regulatory bodies promptly
- KRDevelop a prototype for a healthcare app aiming at patient comfort by 20%
- Develop initial design and functionality parameters for the app prototype
- Initiate the coding and testing phases for the app prototype
- Conduct user research on existing healthcare apps for patient comfort features
How to write your own Product Research Team OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Product Research Team OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Product Research Team OKRs
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Product Research Team OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to increase company profitability
- OKRs to reduce monthly dining out expenditures by half
- OKRs to optimized management of Service and Admin accounts lifecycle
- OKRs to amplify customer acquisition for the 1:4 matrix product
- OKRs to enhance IT stability in the DACH region through strategic global and local collaborations
- OKRs to develop a unified platform for third-party data delivery to mobile apps