14 customisable OKR examples for Product Research Team
What are Product Research Team OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We've tailored a list of OKRs examples for Product Research Team to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Product Research Team OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Product Research Team OKRs examples
You will find in the next section many different Product Research Team Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to enhance product research systems and procedures
Enhance product research systems and procedures
Reduce product research errors by 15% through revamped procedures
Establish a strict quality control protocol
Develop a detailed research checklist
Implement more rigorous product research training
Increase process efficiency by 25% using improved research systems
Evaluate and restructure inefficient parts of workflow
Train team on strategies to fully utilize advanced systems
Implement new, innovative research systems in existing processes
Implement feedback mechanism to optimize product research process by the end of the quarter
Integrate the feedback system into the current research workflow
Design a feedback survey tailored to the product research process
Analyze and apply the collected feedback to improve the process
2. OKRs to elevate productivity in academic research
Elevate productivity in academic research
Implement and maintain a research schedule, ensuring minimum 5 hours of effective work daily
Draft a dedicated 5-hour daily research schedule
Regularly evaluate and adjust schedule for effectiveness
Implement routine to follow the established research schedule
Submit two high-quality research pieces for publication review
Conduct comprehensive research on chosen topics
Submit papers for publication review
Write and edit two research papers
Attend at least 3 professional development workshops related to research methods or practices
Ensure participation in each workshop attended
Register for the chosen professional development workshops
Identify suitable workshops focused on research methods
3. OKRs to launch machine learning product on website
Launch machine learning product on website
Generate at least 100 sign-ups for the machine learning product through website registration
Collaborate with influencers or industry experts to promote the machine learning product
Implement targeted online advertising campaigns to drive traffic to the website
Optimize website registration page to increase conversion rate
Run referral programs and offer incentives to encourage users to refer others
Generate a revenue of $50,000 from sales of the machine learning product
Implement effective online advertising and social media campaigns to reach potential customers
Identify target market and create a comprehensive marketing strategy for machine learning product
Train sales team and provide them with necessary resources to effectively promote machine learning product
Conduct market research to determine competitive pricing and set optimal price point
Increase website traffic by 20% through targeted marketing campaigns
Optimize website content with relevant keywords to improve organic search rankings
Conduct extensive keyword research to identify high-performing search terms
Develop and implement targeted advertising campaigns on social media platforms
Collaborate with industry influencers to gain exposure and drive traffic to the website
Achieve a customer satisfaction rating of 4 out of 5 through user feedback surveys
Analyze feedback survey data to identify areas for improvement and prioritize actions
Continuously monitor customer satisfaction ratings and adjust strategies as needed for improvement
Implement changes and improvements based on user feedback to enhance customer satisfaction
Develop and distribute user feedback surveys to gather customer satisfaction ratings
4. OKRs to file patent for medical device and enhance prototype functionality
File patent for medical device and enhance prototype functionality
Thoroughly research patents in the related field to ensure uniqueness by end of Week 4
Identify relevant fields for patent search
Analyze findings for potential uniqueness conflicts
Conduct comprehensive patent search through online databases
Implement three major improvements in the prototype based on testing feedback by Week 12
Complete drafting a unique and detailed patent application by Week 8
Finalize application, including all diagrams and claims
Write a comprehensive description of the invention
Research and analyze existing patents relevant to the invention
5. OKRs to maximize self-service options for private customers
Maximize self-service options for private customers
Launch 3 new intuitive self-service features by the end of the quarter
Develop and test these self-service features thoroughly
Identify potential features through market research and user feedback
Efficiently integrate and deploy new features into the system
Achieve 25% customer usage of these new self-service features
Implement a marketing campaign highlighting feature benefits
Develop engaging tutorials on utilizing new self-service features
Conduct user experience surveys to uncover usage barriers
Reduce customer support queries by 15% through increased self-service utilization
Implement comprehensive FAQ section on the website
Implement a robust chatbot for common queries
Develop easy-to-understand user manuals
6. OKRs to develop a functional and user-friendly MVP
Develop a functional and user-friendly MVP
Release MVP to a test group and achieve more than 85% satisfaction rate
Identify and organize a comprehensive, relevant test group
Develop a fully functional MVP for the specified product
Implement feedback collection and satisfaction measurement tools
Identify and prioritize the top 3 key features by interviewing 20 potential users
Conduct interviews with 20 potential users
Prepare interview questions targeting potential key features
Analyze responses to determine top 3 features
Secure commitment from a technical developer or agency for MVP development
Finalize and sign official commitment agreement
Present project details and expectations to potential developer
Identify potential technical developers or agencies
7. OKRs to maximize audience engagement with the Collection through co-design
Maximize audience engagement with the Collection through co-design
Achieve a 25% increase in daily engagement rates by the Collection's audience
Implement interactive features to promote visitor participation
Increase promotional efforts across multiple channels
Personalize visitor experiences using data-driven insights
Secure positive feedback from 50% of audience on the new co-designs
Regularly review and incorporate feedback into designs
Implement user-friendly feedback form in co-design presentations
Request audience to fill out feedback form post-event
Develop and implement 3 new co-designed interactive features for the Collection
Implement, test, and refine the newly developed interactive features
Identify possible interactive features through market research and user feedback
Design and develop 3 new interactive features with user involvement
8. OKRs to effectively scale up our operations
Effectively scale up our operations
Increase production efficiency by 30%
Train staff in lean manufacturing techniques
Implement automation in repetitive production processes
Regularly maintain and upgrade production machinery
Upskill 30% of staff for specialized roles
Evaluate staff for relevant existing skills or interest
Identify key specialized roles in need of personnel
Implement comprehensive training programs for chosen roles
Expand market operations into 2 new regions
Conduct a thorough market research in the two new regions
Establish local partnerships for smooth operations
Develop a region-specific marketing strategy
9. OKRs to increase online community subscriptions for startups
Increase online community subscriptions for startups
Achieve a 20% increase in the overall number of startups subscribed
Offer incentives or discounts to existing customers for referring new startups to subscribe
Improve and optimize the onboarding process to increase conversion rates for new subscriptions
Develop and implement targeted marketing campaigns to attract new startup subscribers
Conduct market research to identify potential target audience for startup subscriptions
Increase user engagement by 15% to encourage startups to stay subscribed
Improve onboarding experience with a guided tutorial showcasing key features
Provide regular surveys or feedback forms to gather insights on user needs and preferences
Send personalized emails with helpful tips and success stories to inspire startups
Create an online community for startups to share experiences and network with peers
Generate 50% more leads through targeted marketing campaigns
Implement lead nurturing campaigns using email marketing automation to engage and convert leads
Optimize landing pages with clear call-to-actions and forms to capture leads effectively
Identify target audience demographics and develop personalized marketing messages for each segment
Analyze campaign performance data regularly to identify areas of improvement and adjust strategies
Improve website conversion rate by 10% to attract more startups
Utilize remarketing strategies to re-engage with potential startup customers and drive conversions
Implement A/B testing for different call-to-action buttons and optimize based on performance
Optimize landing page design and content to increase user engagement and conversion
Enhance website loading speed to reduce bounce rate and improve user experience
10. OKRs to innovate healthcare to improve human well-being
Innovate healthcare to improve human well-being
Establish partnerships with five health technology companies for collaborative research
Identify potential health technology companies for partnership
Send partnership proposals detailing collaborative research
Negotiate partnership agreement terms
Obtain regulatory approvals for two new healthcare products designed for well-being
Complete all documentation for the regulatory submission
Submit the new products to regulatory bodies
Address feedback from the regulatory bodies promptly
Develop a prototype for a healthcare app aiming at patient comfort by 20%
Develop initial design and functionality parameters for the app prototype
Initiate the coding and testing phases for the app prototype
Conduct user research on existing healthcare apps for patient comfort features
11. OKRs to develop innovative pharmaceutical products
Develop innovative pharmaceutical products
Develop and test 2 prototypes with satisfactory patient outcomes
Conduct patient outcome tests on prototypes
Identify key components for prototype based on patient needs
Build and refine two prototype designs
Conduct research to identify 3 potential active pharmaceutical ingredients
Identify key drugs suitable for pharmaceutical component research
Conduct thorough research on potential active ingredients
Document findings for each potential ingredient
Secure regulatory approval for 1 new pharmaceutical product
Respond promptly to regulatory feedback and additional information requests
Conduct rigorous clinical trials for safety and efficacy
Develop and submit detailed dossier to regulatory authority
12. OKRs to increase AliExpress purchases
Increase AliExpress purchases
Research trending products weekly
Browse popular e-commerce sites for current top-selling items
Analyze Google Trends data for rising product searches
Follow relevant industry influencers and note product recommendations
Place orders for at least 5 items per week
Review product availability and pricing from suppliers
Submit at least 5 orders to suppliers each week
Compile a list of desired products for purchase weekly
Track delivery times and customer satisfaction
Set up a system to record and monitor delivery times
Analyze collected data and develop improvement strategies
Create customer satisfaction surveys after product delivery
13. OKRs to drive 110% growth in MRR for our new product
Drive 110% growth in MRR for our new product
Enhance customer retention rate for the new product by 15%
Achieve a 10% increase in average revenue per customer for the new product
Analyze pricing strategy and competitive landscape to optimize product pricing for maximum revenue
Conduct market research to identify key customer segments and their willingness to pay
Develop targeted marketing campaigns to increase product adoption and upsell opportunities
Provide additional training and resources to sales team to effectively communicate product value
Generate a 30% growth in upsell and cross-sell revenue from the new product
Develop targeted marketing campaigns to promote the upsell and cross-sell options of the new product
Implement customer feedback mechanisms to continuously improve upsell and cross-sell strategies for the new product
Train sales teams on effectively presenting and selling the upsell and cross-sell options for the new product
Conduct thorough market research to identify potential upsell and cross-sell opportunities for the new product
Increase the number of paying customers for the new product by 20%
Implement targeted online advertising to reach a wider audience
Offer enticing promotional discounts to encourage immediate purchase
Leverage social media platforms for customer engagement and word-of-mouth marketing
Enhance product features and benefits to increase perceived value
14. OKRs to enhance product-market fit by conducting customer research and implementing user feedback
Improve product-market fit by leveraging customer research and user feedback
Measure the impact of the improvements on product-market fit by tracking user metrics
Conduct in-depth interviews with 50 potential and existing customers
Implement the top 3 product improvements within 3 weeks
Analyze user feedback and identify the top 3 product improvements
Product Research Team OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Product Research Team OKRs in a strategy map
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Product Research Team OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to enhance SOC SIEM monitoring tools for efficient detection and response
OKRs to certify in development using JTA, Blueprint, Item writing & peer reviews
OKRs to enhance effectiveness of future campaigns using predictive analytics
OKRs to enhance workforce competence through continuous development and upskilling
OKRs to enhance account growth and customer retention
OKRs to elevate campaign quality and maintain consistency across all platforms
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.