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10 OKR examples for Product Design Team

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What are Product Design Team OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We've tailored a list of OKRs examples for Product Design Team to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

The best tools for writing perfect Product Design Team OKRs

Here are 2 tools that can help you draft your OKRs in no time.

Tability AI: to generate OKRs based on a prompt

Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.

Watch the video below to see it in action 👇

Tability Feedback: to improve existing OKRs

You can use Tability's AI feedback to improve your OKRs if you already have existing goals.

AI feedback for OKRs in Tability

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

Product Design Team OKRs examples

We've added many examples of Product Design Team Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

OKRs to streamline book cover creation for faster marketing and design implementation

  • ObjectiveStreamline book cover creation for faster marketing and design implementation
  • KRImplement new project management tools to track and expedite the design process
  • TaskResearch different project management tools available
  • TaskTrain staff on using the selected tool
  • TaskChoose tool that best supports design process
  • KRReduce design-production turnaround time by 30%
  • TaskStreamline communication between design and production teams
  • TaskImplement advanced project management tools
  • TaskProvide continuous training on efficient workflow strategies
  • KRIncrease design team efficiency by 20% via skill development workshops
  • TaskImplement regular follow-ups to ensure application of learned skills
  • TaskArrange workshop sessions with reputable skill development educators
  • TaskResearch and identify potential skill development workshops for design team

OKRs to implement comprehensive, multi-disciplinary colour testing

  • ObjectiveImplement comprehensive, multi-disciplinary colour testing
  • KRExecute colour tests for 100% of our product line adhering to the established protocol
  • TaskRecord and analyze the colour test results
  • TaskReview the established protocol for colour testing
  • TaskApply the colour tests to each product in the line
  • KRAssess and document the outcomes of each colour test, establishing a improvement plan
  • TaskConduct and record results of various colour tests
  • TaskDevelop a comprehensive plan detailing proposed improvements
  • TaskAnalyze test outcomes to determine areas needing improvement
  • KRDevelop a standardised, reproducible colour testing protocol by collaborating with design team
  • TaskCreate draft of standardized color testing protocol
  • TaskImplement, evaluate, and refine the protocol with team input
  • TaskMeet with design team to identify color testing needs and objectives

OKRs to achieve targeted design goals next quarter

  • ObjectiveAchieve targeted design goals next quarter
  • KRIncrease design productivity by 20% using time management strategies
  • TaskPrioritize design tasks based on urgency and importance
  • TaskMinimize distractions during high productivity hours
  • TaskImplement a strict schedule for design tasks with time limits
  • KRImprove client satisfaction rate by 15%with enhanced design quality
  • TaskTrain design team in best satisfaction practices
  • TaskRegularly ask clients for design feedback
  • TaskImplement rigorous quality checks for design enhancements
  • KRComplete 100% of design projects before scheduled deadlines
  • TaskPrioritize projects based on due dates and complexity
  • TaskRegularly monitor progress and adjust schedule if needed
  • TaskAllocate sufficient time daily to work on designs

OKRs to qR code integration

  • ObjectiveSuccessfully integrate QR code technology into our product offering
  • KRTest and ensure 99% accurate scanning of integrated QR codes
  • TaskDevelop rigorous testing protocols for QR code accuracy
  • TaskReview and analyse test results to identify improvements
  • TaskConduct repeated accuracy tests on integrated QR codes
  • KRTrain 100% of our team on QR code product feature updates and functionalities
  • TaskIdentify required updates and functionalities for QR code product training
  • TaskDevelop comprehensive training materials for team members
  • TaskSchedule and conduct training sessions for all team members
  • KRImplement QR code functionality on at least 90% of our products
  • TaskDesign QR codes for each eligible product
  • TaskResearch and select a suitable QR code generation system
  • TaskIntegrate QR codes with product packaging design

OKRs to decrease average product impact across categories annually

  • ObjectiveDecrease average product impact across categories annually
  • KRIncrease reusability/recyclability of products by 15%
  • TaskImplement design for recyclability guidelines
  • TaskDevelop reusable product line
  • TaskExplore partnerships with recycling organizations
  • KRImplement 5 eco-friendly modifications in product design and packaging
  • TaskInvestigate biodegradable or recyclable packaging options
  • TaskResearch eco-friendly materials for product design improvement
  • TaskOrganize training on sustainability for product design team
  • KRReduce product waste by 10% through improved production processes
  • TaskTrain staff on lean manufacturing principles
  • TaskImplement regular equipment maintenance for optimal efficiency
  • TaskReview and improve current production procedures

OKRs to enhance usability of our product

  • ObjectiveEnhance usability of our product
  • KRIncrease user activity duration by 10% indicating improved product usability
  • TaskOffer tutorials or guides to help users understand product functionality better
  • TaskImplement user-friendly features based on customer feedback and suggestions
  • TaskRegularly update user interface for easier navigation and accessibility
  • KRImprove in-app guidance to achieve 25% reduction in support queries
  • TaskUpdate frequently asked questions within the app
  • TaskImplement more comprehensive in-app tutorials
  • TaskSimplify app navigation and instructions
  • KRReduce user reported usability issues by 15%
  • TaskImplement regular user experience testing
  • TaskDevelop system for feedback collection and resolution
  • TaskTrain team on best UI/UX practices

OKRs to launch a successful new insurance product

  • ObjectiveLaunch a successful new insurance product
  • KRObtain requisite regulatory approvals for the new insurance product
  • TaskFollow up on approval status regularly till obtained
  • TaskIdentify necessary approvals for the insurance product from regulatory bodies
  • TaskSubmit applications to appropriate regulatory agencies
  • KRDevelop a detailed insurance product prototype by involving 15 potential customers
  • TaskIdentify 15 potential customers for feedback sessions
  • TaskSketch a draft of the insurance product prototype
  • TaskOrganize feedback/improvement sessions with customers
  • KRAchieve 5,000 sign-ups for the new insurance product post-launch
  • TaskPartner with relevant industry influencers for promotion
  • TaskDevelop a strategic digital marketing campaign targeting potential sign-ups
  • TaskOffer special discounts or bonuses for early sign-ups

OKRs to elevate Design Through Balanced Innovation and Practicality

  • ObjectiveElevate Design Through Balanced Innovation and Practicality
  • KRAchieve 30% increase in client satisfaction score relating to functionality and aesthetics
  • TaskHire design consultant to improve aesthetic appeal
  • TaskImplement user-feedback system to understand client functionality needs
  • TaskConduct regular usability testing to identify issues
  • KRImplement 3 innovative design concepts into our existing product line
  • TaskExecute and evaluate the implementation of these innovative designs
  • TaskIdentify 3 innovative design concepts relevant to our product line
  • TaskCollaboratively brainstorm the integration approach for each design concept
  • KRConduct 5 practicality-focus group discussions to incorporate user feedback into design
  • TaskAnalyze feedback and incorporate into design
  • TaskIdentify subjects for 5 practicality-focus group discussions
  • TaskOrganize and conduct the focus group discussions

OKRs to to design a comprehensive feedback form for production team reviews

  • ObjectiveTo design a comprehensive feedback form for production team reviews
  • KRDraft, prototype and test feedback form usability with 20 employees by week 4
  • TaskDevelop prototype of the feedback form
  • TaskCreate draft for feedback form
  • TaskTest form usability with 20 employees
  • KRDefine essential criteria for form by involving relevant stakeholders within 2 weeks
  • TaskConsolidate and finalize essential criteria list
  • TaskIdentify all relevant stakeholders
  • TaskSchedule meetings to discuss form criteria
  • KRAchieve a 90% satisfaction rate from initial users about form effectiveness and clarity
  • TaskMake necessary adjustments based on feedback
  • TaskRegularly collect and analyze user feedback
  • TaskDevelop a clear, user-friendly layout for the form

OKRs to amplify our product's feature set

  • ObjectiveAmplify our product's feature set
  • KRDevelop and deploy five new user-requested features by the end of the period
  • TaskDesign, develop and test each new feature
  • TaskIncorporate feedback and deploy new features
  • TaskPrioritize the top five user-requested features from feedback
  • KRAchieve at least 90% user satisfaction ratings for all newly developed features
  • TaskImplement user feedback into feature improvements
  • TaskDevelop comprehensive user testing for new features
  • TaskRegularly track and evaluate user satisfaction
  • KRImprove feature implementation rate by 30% through workflow optimizations
  • TaskProvide team training on efficient workflow processes
  • TaskImplement automation for repetitive manual tasks
  • TaskIdentify and eliminate unproductive tasks from the workflow

Product Design Team OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Save hours with automated OKR dashboards

AI feedback for OKRs in Tability

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

Spreadsheets are enough to get started. Then, once you need to scale you can use Tability to save time with automated OKR dashboards, data connectors, and actionable insights.

How to get Tability dashboards:

That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.

More Product Design Team OKR templates

We have more templates to help you draft your team goals and OKRs.

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