What are Social Media Team OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We have curated a selection of OKR examples specifically for Social Media Team to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
How to write your own Social Media Team OKRs
Option 1. Turn ideas into OKRs with Tability AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Social Media Team OKRs examples
You'll find below a list of Objectives and Key Results templates for Social Media Team. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
OKRs to establish a high-performing social media team
ObjectiveEstablish a high-performing social media team
KRDevelop and implement a comprehensive social media strategy
Analyzing competitors’ social media approach for strategy formulation- Monitoring and regularly updating social media metrics for continuous improvement
- Creating a content calendar to maintain regular posting
- KRHire and onboard 5 skilled social media experts
- Implement a comprehensive onboarding process for new hires
- Conduct interviews to evaluate candidates' skills and experience
- Post job openings on digital platforms and industry-specific job boards
- KRGain 10% increased engagement on all social media platforms
- Implement daily posting of keyword-focused, engaging content
- Utilize influencer partnerships for cross-promotion
- Respond promptly to comments from followers
OKRs to establish an active social media volunteer team
- ObjectiveEstablish an active social media volunteer team
- KRRecruit and onboard 10 committed, skilled social media volunteers by week 6
- Implement a comprehensive onboarding program for the new recruits
- Conduct interviews and skill assessments for potential volunteers
- Develop a recruitment ad targeting skilled social media enthusiasts
- KRAchieve a 30% increase in social media engagement by the end of the quarter
- Launch engaging competitions or giveaways
- Develop and implement a consistent posting schedule
- Respond promptly and constructively to all comments
- KRDesign and implement 2 detailed social media strategies by week 9
- Implement strategies and monitor their effectiveness
- Identify target audience and platforms for each strategy
- Outline content plan and schedule for both strategies
OKRs to establish a proficient social media volunteer team
- ObjectiveEstablish a proficient social media volunteer team
- KRIncrease overall social media engagement by 30% by the end of the quarter
- Utilize Instagram and Facebook stories features for promotions
- Create and post interactive, engaging, and shareable content regularly
- Interact and respond regularly to comments or messages
- KRConduct bi-weekly virtual training sessions, achieving 95% participation rate
- Send reminders and materials in advance to participants
- Monitor and follow up on participation rates
- Create a consistent bi-weekly schedule for virtual training
- KRRecruit a team of 10 dedicated volunteers knowledgeable in social media within 2 weeks
- Finalize and onboard selected volunteers
- Schedule and conduct interviews for interested applicants
- Post volunteer requirements on popular social media channels
OKRs to boost lead generation via organic and paid social media
- ObjectiveBoost lead generation via organic and paid social media
- KRImprove social media conversion rate to 15% across all platforms
- Analyze current social media strategies and pinpoint areas of low effectiveness
- Monitor and adjust methods based on engagement and conversion data
- Implement changes to social media content to drive engagement
- KRAchieve a 25% increase in organic social media leads
- Regularly analyze and optimize social media posts for better reach
- Implement a targeted content strategy to attract potential leads
- Increase audience engagement through interactive activities like Q&As, polls
- KRIncrease paid social media leads by 30% through strategic campaigns
- Allocate increased budget for high-performing ads
- Assess and optimize current social media advertising strategies
- Create targeted ad campaigns for specific audience demographics
OKRs to amplify clothing sales via social media platforms
- ObjectiveAmplify clothing sales via social media platforms
- KRIncrease social media followers by 25% to widen customer base
- Engage personally with followers through direct messages and comments
- Implement targeted social media advertising campaigns
- Share engaging, high-value content regularly on all social media platforms
- KRPost daily engaging content to boost website traffic by 30%
- Research trends to identify relevant and engaging content themes
- Track website traffic to measure content's impact
- Create and schedule daily posts featuring identified themes
- KRAchieve a 15% increase in annual purchase conversion rate on all platforms
- Implement effective customer retention strategies
- Improve website design to enhance user experience
- Boost ad campaigns targeting potential customers
OKRs to amplify lead generation via social media platforms
- ObjectiveAmplify lead generation via social media platforms
- KRGenerate 15% more conversions through Facebook ads by improving targeting
- Increase ad spend focused on targeted demographic
- Tailor ad content to engage the identified demographic
- Identify demographic with the highest conversion rate
- KRBoost Instagram engagement rate by 25% through interactive content
- Incorporate quizzes and polls in Instagram stories frequently
- Regularly host live Q&A or discussion sessions
- Develop engaging, user-generated Instagram challenges
- KRIncrease LinkedIn followers by 30% to enhance professional exposure
- Promote LinkedIn profile across different social media platforms
- Publish high-value content regularly to attract new followers
- Engage with followers by responding or liking their comments
OKRs to create a robust Social Media Volunteer Team for improved visibility and donor awareness
- ObjectiveCreate a robust Social Media Volunteer Team for improved visibility and donor awareness
- KRBoost social media engagement by 25% through increased posting and interaction
- Respond to all new comments within 3 hours
- Increase daily posts frequency on all social media channels by 50%
- Regularly share user-generated content
- KRRecruit and train 10 volunteers for Social Media team in two weeks
- Post volunteer positions on social media platforms
- Implement a social media training program for selected volunteers
- Conduct interviews and select potential candidates
- KRDrive a 20% increase in donor awareness with improved social media content
- Monitor and evaluate social media analytics to optimize engagement
- Launch targeted online advertising campaigns to reach potential donors
- Develop engaging, donor-centric content for all social media platforms
OKRs to increase lead generation from organic and paid social media outlets
- ObjectiveIncrease lead generation from organic and paid social media outlets
- KRImprove engagement rate on all social platforms by 25%
- Create engaging and relevant content targeting specific audience interests
- Implement A/B testing to optimize content engagement
- Increase frequency and consistency of posts across all platforms
- KRBoost paid social media conversion rate by 15%
- Evaluate and improve landing page design
- Target specific audience groups
- Create visually appealing and persuasive paid ads
- KRAchieve a 20% increase in organic social media leads
- Optimize social profiles for improved visibility and lead generation
- Run organic engagement campaigns to capture potential leads
- Implement consistent, engaging content schedule across social media platforms
OKRs to enhance brand visibility and interaction across social media networks
- ObjectiveEnhance brand visibility and interaction across social media networks
- KRExecute a social media campaign with a target of 1M impressions
- Identify relevant platforms and plan engaging content strategy
- Develop a comprehensive promotional schedule
- Track and analyze performance for improvements
- KRAchieve a 25% rise in organic followers on all brand's social media accounts
- Develop engaging, consistent content catered to target audience
- Collaborate with influencers to widen reach
- Leverage SEO tactics and keywords for discoverability
- KRIncrease average post engagement rate by 30% across all platforms
- Run contests or giveaways to increase interactions
- Promote user-generated content to boost engagement
- Implement more interactive content like polls and quizzes
OKRs to accelerate sales and amplify social media presence
- ObjectiveAccelerate sales and amplify social media presence
- KRConvert 10% of followers into customers enhancing website's conversion funnel
- Redesign website layout for intuitive, user-friendly navigation
- Offer exclusive discounts or promotions to followers
- Implement targeted marketing strategies towards followers
- KRBoost sales to reach $15k without compromising margins
- Strengthen marketing activities to attract new customers
- Develop enticing upsell strategies to increase average order value
- Implement targeted emailing campaigns for existing customers
- KRIncrease social media followers to 5k through strategic engagements and networking
- Interact consistently with followers to build loyalty and online community
- Develop engaging content to attract new followers daily
- Collaborate with influential personalities for shout-outs or endorsements
Social Media Team OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Social Media Team OKRs
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Social Media Team OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to enhance the effectiveness of Training Programs
- OKRs to strengthen and maintain stakeholder relations through effective communication
- OKRs to improve team performance through effective teamwork and collaboration
- OKRs to elevate sales, profit, and operational efficiency
- OKRs to enhance data-mining to generate consistent sales qualified leads
- OKRs to implement machine learning strategies to cut customer attrition