OKR template to establish an active social media volunteer team

public-lib · Published 9 days ago

This OKR is focused on establishing an active social media volunteer team. The main objective is to recruit ten dedicated volunteers skilled in social media management by the end of six weeks. Initiatives to achieve this include implementing an onboarding program, conducting interviews and skills assessment, and creating recruitment ads.

Another outcome targets a significant improvement in social media engagement. The plan is to have a 30% increase in the given area by the end of the quarter. For this, launching competitions or giveaways, maintaining a consistent posting schedule, and rapidly responding to all comments are the relevant initiatives.

Further, this OKR has an aim to devise two comprehensive social media strategies by the ninth week. For this outcome, the key initiatives include managing the strategies' execution, identifying suitable audiences and platforms, and planning the content for both strategies.

Overall, this OKR plans to boost social media presence by forming a volunteer team, increasing interaction, and implementing tactical strategies for better engagement and wider reach.
  • ObjectiveEstablish an active social media volunteer team
  • Key ResultRecruit and onboard 10 committed, skilled social media volunteers by week 6
  • TaskImplement a comprehensive onboarding program for the new recruits
  • TaskConduct interviews and skill assessments for potential volunteers
  • TaskDevelop a recruitment ad targeting skilled social media enthusiasts
  • Key ResultAchieve a 30% increase in social media engagement by the end of the quarter
  • TaskLaunch engaging competitions or giveaways
  • TaskDevelop and implement a consistent posting schedule
  • TaskRespond promptly and constructively to all comments
  • Key ResultDesign and implement 2 detailed social media strategies by week 9
  • TaskImplement strategies and monitor their effectiveness
  • TaskIdentify target audience and platforms for each strategy
  • TaskOutline content plan and schedule for both strategies
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