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10 OKR examples for Fundraising Team

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Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.

What are Fundraising Team OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.

We've tailored a list of OKRs examples for Fundraising Team to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

The best tools for writing perfect Fundraising Team OKRs

Here are 2 tools that can help you draft your OKRs in no time.

Tability AI: to generate OKRs based on a prompt

Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.

Watch the video below to see it in action 👇

Tability Feedback: to improve existing OKRs

You can use Tability's AI feedback to improve your OKRs if you already have existing goals.

AI feedback for OKRs in Tability

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

Fundraising Team OKRs examples

You will find in the next section many different Fundraising Team Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

OKRs to maximize funding for Corporate Social Responsibility (CSR) initiatives

  • ObjectiveMaximize funding for Corporate Social Responsibility (CSR) initiatives
  • KRAchieve 80% of staff participation in company-wide CSR fundraisers
  • TaskImplement incentives for participating in CSR fundraisers
  • TaskDesign engaging CSR fundraiser activities to encourage participation
  • TaskCommunicate the importance and impact of CSR fundraisers to staff
  • KRIncrease CSR budget allocation by 25% from last quarter
  • KRSecure at least 3 new partnerships for CSR funding by quarter end
  • TaskIdentify potential partners aligned with our CSR goals
  • TaskReach out to and pitch to 5 organisations every week
  • TaskFollow-up and secure agreements with interested prospects

OKRs to radically boost fundraising efficacy and secure debt and equity

  • ObjectiveRadically boost fundraising efficacy and secure debt and equity
  • KRSecure equity investment of $2 million through pitches to potential investors
  • TaskIdentify and research high-net-worth potential investors
  • TaskSchedule and prepare engaging investment pitches for those investors
  • TaskCreate a compelling, detailed business plan for potential investors
  • KRIncrease the fundraising amount by 30% through targeted campaigns
  • TaskResearch potential donors and their interests for targeted appeals
  • TaskDevelop compelling campaign messaging to attract higher donations
  • TaskImplement a personalized outreach strategy to potential high-value donors
  • KRSecure $1 million in low-interest debt financing from financial institutions
  • TaskPrepare a compelling loan application emphasising repayment capability
  • TaskSchedule and organize meetings for negotiation with institutions
  • TaskResearch and identify potential financial institutions for low-interest debt financing

OKRs to increase funds raised by the volunteer fundraising group

  • ObjectiveIncrease funds raised by the volunteer fundraising group
  • KRSecure donations from at least 10 new corporate sponsors
  • TaskDevelop personalized sponsorship proposals for each company
  • TaskIdentify potential corporate sponsors and their philanthropic interests
  • TaskSchedule meetings to present proposals and negotiate terms
  • KRExecute 3 successful fundraising events, generating 25% more revenue than last quarter
  • KRGrow email list by 500 new subscribers to expand fundraising outreach
  • TaskImplement a referral system for existing subscribers
  • TaskCreate attractive, engaging online content driving sign-ups
  • TaskInitiate advertising campaigns targeting potential subscribers

OKRs to expand the reach of our nonprofit organization

  • ObjectiveExpand the reach of our nonprofit organization
  • KRBoost fundraising revenue by 30% through improved campaigns and donor retention
  • TaskEvaluate, improve, and maintain the donor retention strategy
  • TaskImplement a personalized approach to donor communication and engagement
  • TaskDevelop compelling storytelling for fundraising campaigns
  • KRIncrease the number of active volunteers by 20%
  • TaskImprove the volunteer onboarding process
  • TaskLaunch a recruiting campaign targeting community engagement
  • TaskDevelop an attractive volunteer benefits package
  • KRSecure 5 new partnerships for collaborative projects and events
  • TaskNegotiate and finalize partnership contracts
  • TaskIdentify potential partners in alignment with project goals
  • TaskInitiate outreach to selected prospects for collaboration

OKRs to successfully raise $150,000 via Kickstarter campaign

  • ObjectiveSuccessfully raise $150,000 via Kickstarter campaign
  • KRAchieve 100% of funding goal in the final campaign week
  • TaskEngage potential donors through resonating stories
  • TaskImplement a matching funds activity
  • TaskIntensify online and offline marketing strategies
  • KRDevelop and launch a comprehensive marketing strategy attracting 30,000 potential backers
  • TaskImplement multi-channel advertising campaign
  • TaskCreate appealing multimedia marketing content
  • TaskDefine target audience and study their interests and motivations
  • KRSecure pledges from at least 50% of potential backers
  • TaskDevelop personalized pitch materials for each category
  • TaskSchedule and fulfill meetings with potential backers
  • TaskIdentify and categorize potential backers

OKRs to broaden the base of individual donors

  • ObjectiveBroaden the base of individual donors
  • KRConvert 25% of inquiries into active donors
  • TaskLaunch interactive donor education initiatives
  • TaskImplement targeted follow-up strategies for all inquiries
  • TaskOffer personalized incentives to potential donors
  • KRInitiate inquiries with 100 potential donors each week
  • TaskSend out inquiries to each potential donor weekly
  • TaskResearch and compile a list of 100 potential donors each week
  • TaskDraft personalized, persuasive inquiry letters or emails
  • KRIncrease average donation size by 10%
  • TaskProvide incentives for larger donations
  • TaskEnhance personalized communication with donors
  • TaskImplement donor appreciation and recognition programs

OKRs to raise 1 Million US Dollars as seed funding

  • ObjectiveRaise 1 Million US Dollars as seed funding
  • KRIdentify and pitch to 50 potential investors in targeted industries
  • TaskCreate a comprehensive list of 50 potential investors in targeted industries
  • TaskResearch each investor's interests, prioritizing those aligned with our company
  • TaskDevelop and customize pitches tailored to each potential investor
  • KRSecure commitments from 10 investors at an average of $100,000 each
  • TaskSchedule individual meetings to present pitch
  • TaskIdentify 20 potential investors for initial outreach
  • TaskPrepare a persuasive investment pitch
  • KRExecute fundraising events/campaigns generating $200,000 in total
  • TaskOrganize high-donor events and peer-to-peer fundraising campaigns
  • TaskImplement donor stewardship plan to encourage repeat contributions
  • TaskDevelop a comprehensive fundraising strategy targeting a $200,000 goal

OKRs to successfully raise $2M at an upcoming fundraising event

  • ObjectiveSuccessfully raise $2M at an upcoming fundraising event
  • KRObtain corporate sponsorships adding to $750K
  • TaskIdentify potential corporations interested in sponsoring your organization
  • TaskCraft a dynamic, tailored sponsorship proposal for each corporation
  • TaskArrange meetings to pitch sponsorship opportunities and benefits
  • KRSecure pledges from 10 major donors contributing $500K collectively
  • TaskIdentify and list potential major donors
  • TaskFacilitate meetings to discuss pledges
  • TaskDevelop personalized proposals for each donor
  • KRAttract 1,000 event attendees at $500 donation per ticket
  • TaskLeverage partnerships for greater visibility and reach
  • TaskDevelop targeted marketing strategies to reach potential donors
  • TaskOrganize high-value perks and incentives for attendees

OKRs to secure 6.5M for nonprofit

  • ObjectiveSecure 6.5M for nonprofit
  • KRObtain 1.5M in grants from foundations
  • TaskPrepare compelling, detailed grant proposals
  • TaskIdentify suitable foundations for grant applications
  • TaskSubmit all proposals as per requirements
  • KRRaise 2M through online fundraising campaigns
  • TaskLaunch and continuously monitor the campaign's performance
  • TaskDevelop a compelling marketing strategy
  • TaskIdentify key audiences to target during online fundraising
  • KRSecure 3M through corporate partnerships
  • TaskInitiate negotiations and finalize partnership agreements
  • TaskIdentify potential corporate partners based on synergy and financial potential
  • TaskDevelop a compelling partnership proposal showcasing mutual benefits

OKRs to raise funds for Water4

  • ObjectiveRaise funds for Water4
  • KRSecure grants from 3 major foundations for Water4 projects
  • TaskResearch foundations interested in funding water initiatives
  • TaskEstablish follow-up communications for proposal responses
  • TaskPrepare and submit tailored proposals to selected foundations
  • KRLaunch an online crowdfunding campaign that raises $1.5 million for Water4
  • TaskDevelop engaging promotional content for social media
  • TaskCraft compelling story about Water4 for the campaign page
  • TaskIdentify and reach out to potential high-value donors
  • KRHost 2 successful fundraising events with at least 300 attendees
  • TaskIdentify and secure a venue that can accommodate 300 people
  • TaskCreate and implement a detailed promotional plan
  • TaskRecruit volunteers for event organization and execution

Fundraising Team OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Save hours with automated OKR dashboards

AI feedback for OKRs in Tability

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

Spreadsheets are enough to get started. Then, once you need to scale you can use Tability to save time with automated OKR dashboards, data connectors, and actionable insights.

How to get Tability dashboards:

That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.

More Fundraising Team OKR templates

We have more templates to help you draft your team goals and OKRs.

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