OKR template to successfully raise $150,000 via Kickstarter campaign
The title of the OKR indicates a primary goal of raising $150,000 through a Kickstarter campaign. This dictates that major fundraising activities will be in place to meet such an ambitious target. It implies a bold aim to utilize crowdfunding platforms effectively leveraging on their massive fundraising potential.
The first objective is to achieve 100% funding in the final campaign week. This is to be accomplished by engaging donors through compelling stories, implementing a matching funds activity, and by enhancing both online and offline marketing strategies. These initiatives align to reach the fundraising target within a specified timeframe.
A second objective to attract 30,000 potential backers is defined. In achieving this, a comprehensive marketing strategy is to be developed which incorporates a multi-channel advertising campaign and the creation of appealing marketing content. Specific understanding of the target audience will also be established to further shape these initiatives.
The final objective involves securing pledges from 50% of potential backers. It necessitates the development of personalized pitch materials per category, a fulfillment of meetings with prospective backers, and appropriate categorization of backers. This stresses the importance of secure commitments from backers to reach or surpass the ultimate fundraising goal.
The first objective is to achieve 100% funding in the final campaign week. This is to be accomplished by engaging donors through compelling stories, implementing a matching funds activity, and by enhancing both online and offline marketing strategies. These initiatives align to reach the fundraising target within a specified timeframe.
A second objective to attract 30,000 potential backers is defined. In achieving this, a comprehensive marketing strategy is to be developed which incorporates a multi-channel advertising campaign and the creation of appealing marketing content. Specific understanding of the target audience will also be established to further shape these initiatives.
The final objective involves securing pledges from 50% of potential backers. It necessitates the development of personalized pitch materials per category, a fulfillment of meetings with prospective backers, and appropriate categorization of backers. This stresses the importance of secure commitments from backers to reach or surpass the ultimate fundraising goal.
Successfully raise $150,000 via Kickstarter campaign
Achieve 100% of funding goal in the final campaign week
Engage potential donors through resonating stories
Implement a matching funds activity
Intensify online and offline marketing strategies
Develop and launch a comprehensive marketing strategy attracting 30,000 potential backers
Implement multi-channel advertising campaign
Create appealing multimedia marketing content
Define target audience and study their interests and motivations
Secure pledges from at least 50% of potential backers
Develop personalized pitch materials for each category
Schedule and fulfill meetings with potential backers
Identify and categorize potential backers