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10 OKR examples for Community Manager

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What are Community Manager OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.

We have curated a selection of OKR examples specifically for Community Manager to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

The best tools for writing perfect Community Manager OKRs

Here are 2 tools that can help you draft your OKRs in no time.

Tability AI: to generate OKRs based on a prompt

Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.

Watch the video below to see it in action 👇

Tability Feedback: to improve existing OKRs

You can use Tability's AI feedback to improve your OKRs if you already have existing goals.

AI feedback for OKRs in Tability

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

Community Manager OKRs examples

You will find in the next section many different Community Manager Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

OKRs to enhance digital and community engagement for three marketing personas

  • ObjectiveEnhance digital and community engagement for three marketing personas
  • KRConduct five community events to foster engagement for three marketing personas
  • TaskPlan out five unique community events for engagement
  • TaskExecute, monitor, and document event outcomes
  • TaskIdentify the three key marketing personas to target
  • KRIncrease website traffic by 30% for the three targeted marketing personas
  • TaskImplement a targeted PPC advertising campaign
  • TaskBoost social media promotion for better reach
  • TaskDevelop engaging, SEO-friendly content for the main website
  • KRIncrease shares on social media regarding three personas by 40%
  • TaskImplement a social media sharing strategy
  • TaskIncentivize followers to share posts
  • TaskDevelop engaging content tailored to each persona

OKRs to enhance engagement within the gaming community

  • ObjectiveEnhance engagement within the gaming community
  • KRIncrease response rate on community queries/comments by 30%
  • TaskImplement quick reply systems to answer queries promptly
  • TaskOffer incentives for frequent and timely interactions
  • TaskTrain staff in effective communication and problem-solving
  • KRIncrease monthly active usage rates by 20%
  • TaskImplement a reward system for frequent usage
  • TaskDevelop engaging weekly content to consistently attract user interaction
  • TaskImprove app functionality and user experience
  • KRDevelop and launch 2 new features to boost user interaction
  • TaskWork on developing two new engagement-boosting features
  • TaskIdentify areas in the app where user interaction could be enhanced
  • TaskPlan and execute a feature release campaign

OKRs to cultivate a highly involved and passionate online community

  • ObjectiveCultivate a highly involved and passionate online community
  • KRBoost average session duration per user by 15%
  • TaskImplement interactive elements to sustain user interest
  • TaskImprove content quality to engage users longer
  • TaskOptimize website layout for easier navigation
  • KRIncrease user posts and comments by 30%
  • TaskImplement rewards program for frequent posters and commenters
  • TaskCreate engaging content to spark discussions
  • TaskEnhance user interface for easier posting
  • KRIncrease weekly active community users by 25%
  • TaskPromote engaging, user-generated content regularly
  • TaskImplement a referral program with incentives for existing users
  • TaskEnhance community outreach through social media campaigns

OKRs to seamlessly integrate values into community functions and relationships

  • ObjectiveSeamlessly integrate values into community functions and relationships
  • KRConduct 3 workshops on values-based relationship-building for community members
  • TaskIdentify suitable topics for values-based relationship-building workshops
  • TaskArrange Spaces and logistics for conducting the workshops
  • TaskInvite community members to participate in the workshops
  • KRIntegrate our values into 5 core community functions by implementing new strategies
  • TaskIdentify five core community functions for value integration
  • TaskDevelop strategy plans that embody company values
  • TaskImplement newly developed strategies into community functions
  • KRAchieve 90% positive feedback on understanding and application of values in community surveys
  • TaskImplement feedback to improve value understanding and application
  • TaskRegularly survey community members for feedback
  • TaskProvide consistent training on community values to members

OKRs to establish a thriving Community of Practice to enhance collaborative learning

  • ObjectiveEstablish a thriving Community of Practice to enhance collaborative learning
  • KRImplement an online platform for 100% of community members to share knowledge
  • TaskIdentify suitable online community platform to adopt
  • TaskTrain community members on platform usage
  • TaskPromote active knowledge sharing within the platform
  • KRMeasure and increase member engagement by 30% using a proven retention strategy
  • TaskEvaluate improvements regularly, aiming for a 30% increase
  • TaskIdentify key metrics for measuring current member engagement levels
  • TaskImplement a proven retention strategy to boost engagement
  • KRFacilitate at least 10 interactive sessions that promote collaborative learning
  • TaskIdentify suitable topics for interactive, collaborative sessions
  • TaskPrepare engaging, collaborative activities for each session
  • TaskSchedule and announce the 10 interactive sessions

OKRs to increase community growth

  • ObjectiveSustainably increase our community growth through memberships
  • KR25 new leads per week
  • KR45% conversion rate of new leads into members
  • KR5 new membership subscriptions each week

OKRs to increase community engagement

  • ObjectiveEnsure deep community engagement with existing members
  • KRAttendance: 60% of members are attending our regular meetups
  • KRChurn: no more than 10% churn rate of members cancelling their subscriptions
  • KRActivity: 10 Slack posts per week from members
  • KRReferrals: 3 new referrals coming from existing members each week

OKRs to build strong community relationships through our professional basketball team

  • ObjectiveBuild strong community relationships through our professional basketball team
  • KREstablish partnerships with 4 community organisations
  • TaskReach out to organisations introducing partnership proposal
  • TaskFinalise agreements with selected organisations
  • TaskIdentify potential community organisations for partnership
  • KRBoost social media interaction by 15% through community-centered content
  • TaskHighlight community members weekly in feature posts
  • TaskCreate weekly discussion posts centered on community topics
  • TaskDevelop polls, quizzes, or contests to engage community members
  • KRIncrease local event participation by 25%
  • TaskCreate an engaging social media campaign targeting local audience
  • TaskDevelop partnerships with local businesses for sponsorship and promotion
  • TaskOffer special discounts or incentives for early ticket purchases

OKRs to broaden supporter base, targeting businesses, churches and schools

  • ObjectiveBroaden supporter base, targeting businesses, churches and schools
  • KREstablish 10 new partnerships with local businesses by quarter end
  • TaskIdentify potential local business partnership opportunities
  • TaskArrange meetings to propose collaborations
  • TaskFinalize and sign partnership agreements
  • KREngage 5 churches in sponsorships or fundraisers for quarterly objectives
  • TaskIdentify and create a list of potential church partners
  • TaskDevelop compelling sponsorship and fundraising proposals
  • TaskArrange meetings to present proposals to church leaders
  • KRImplement 3 new teaching programs in schools, reaching 500+ students
  • TaskIdentify reputable teaching programs suitable for school implementation
  • TaskMonitor and evaluate the programs' effectiveness and reach after implementation
  • TaskCoordinate with schools for program integration and student engagement

OKRs to boost overall community engagement on the platform

  • ObjectiveBoost overall community engagement on the platform
  • KRBoost comment count by 15% from the previous period stats
  • TaskSchedule regular posts to maintain audience engagement
  • TaskRespond, like, and share user comments to foster community
  • TaskEncourage audience participation with interactive posts
  • KRDrive up shares of content by 30% advancing our community visibility
  • TaskImplement a robust content sharing strategy across all social media platforms
  • TaskDevelop intriguing, high-quality posts to stimulate sharing and visibility
  • TaskEncourage user-generated content to increase engagement and shareability
  • KRIncrease the number of likes by 20% by the end of quarter
  • TaskPromote liking and sharing contests on all platforms
  • TaskDevelop engaging daily content to improve user interaction
  • TaskImplement advertising campaigns targeting potential likers

Community Manager OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Save hours with automated OKR dashboards

AI feedback for OKRs in Tability

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

Spreadsheets are enough to get started. Then, once you need to scale you can use Tability to save time with automated OKR dashboards, data connectors, and actionable insights.

How to get Tability dashboards:

That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.

More Community Manager OKR templates

We have more templates to help you draft your team goals and OKRs.

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