OKR template to enhance digital and community engagement for three marketing personas
Your OKR template
Increasing involvement through community events is the initial focus. Five unique events will be planned, executed, and monitored with the objective of attracting more engagement from the identified marketing personas. The outcomes of these events will be studied and leveraged for future initiatives.
The next step involves leveraging digital platforms to drive more traffic to the website, aiming for a 30% increase specifically from the three targeted personas. This will be accomplished through a targeted PPC advertising campaign, increased social media promotion, and the creation of SEO-friendly, engaging content tailored for the main website.
Finally, the OKR targets an increase in the visibility of the company's social media posts related to the three personas through more shares. To reach this target, a social media sharing strategy will be implemented. Followers will be motivated to share posts, and they'll be more encouraged to do so with engaging content carefully customized for each persona.
ObjectiveEnhance digital and community engagement for three marketing personas
KRConduct five community events to foster engagement for three marketing personas
Plan out five unique community events for engagement- Execute, monitor, and document event outcomes
- Identify the three key marketing personas to target
- KRIncrease website traffic by 30% for the three targeted marketing personas
- Implement a targeted PPC advertising campaign
- Boost social media promotion for better reach
- Develop engaging, SEO-friendly content for the main website
- KRIncrease shares on social media regarding three personas by 40%
- Implement a social media sharing strategy
- Incentivize followers to share posts
- Develop engaging content tailored to each persona
How to edit and track OKRs with Tability
You'll probably want to edit the examples in this post, and Tability is the perfect tool for it.
Tability is an AI-powered platform that helps teams set better goals, monitor execution, and get help to achieve their objectives faster.
With Tability you can:
- Use AI to draft a complete set of OKRs in seconds
- Connect your OKRs and team goals to your project
- Automate reporting with integrations and built-in dashboard
Instead of having to copy the content of the OKR examples in a doc or spreadsheet, you can use Tability’s magic importer to start using any of the examples in this page.
The import process can be done in seconds, allowing you to edit OKRs directly in a platform that knows how to manage and track goals.
Step 1. Sign up for a free Tability account
Go tohttps://tability.app/signup and create your account (it's free!)
Step 2. Create a plan
Follow the steps after your onboarding to create your first plan, you should get to a page that looks like the picture below.
Step 3. Use the magic importer
Click on Use magic import to open up the Magic Import modal.
Now, go back to the OKR examples, and click on Copy on the example that you’d like to use.
Paste the content in the text import section. Don’t worry about the formatting, Tability’s AI will be able to parse it!
Now, just click on Import from text and let the magic happen.
Once your example is in the plan editor, you will be able to:
- Edit the objectives, key results, and tasks
- Click on the target 0 → 100% to set better target
- Use the tips and the AI to refine your goals
Step 4. Publish your plan
Once you’re done editing, you can publish your plan to switch to the goal-tracking mode.
From there you will have access to all the features that will help you and your team save hours with OKR reporting.
- 10+ built-in dashboards to visualise progress on your goals
- Weekly reminders, data connectors, and smart notifications
- 9 views to map OKRs to strategic projects
- Strategy map to align teams at scale