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tability.ioWhat are Community Engagement OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We have curated a selection of OKR examples specifically for Community Engagement to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Community Engagement OKRs examples
You will find in the next section many different Community Engagement Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to enhance digital and community engagement for three marketing personas
ObjectiveEnhance digital and community engagement for three marketing personas
KRConduct five community events to foster engagement for three marketing personas
Plan out five unique community events for engagement- Execute, monitor, and document event outcomes
- Identify the three key marketing personas to target
- KRIncrease website traffic by 30% for the three targeted marketing personas
- Implement a targeted PPC advertising campaign
- Boost social media promotion for better reach
- Develop engaging, SEO-friendly content for the main website
- KRIncrease shares on social media regarding three personas by 40%
- Implement a social media sharing strategy
- Incentivize followers to share posts
- Develop engaging content tailored to each persona
OKRs to enhance engagement within the gaming community
- ObjectiveEnhance engagement within the gaming community
- KRIncrease response rate on community queries/comments by 30%
- Implement quick reply systems to answer queries promptly
- Offer incentives for frequent and timely interactions
- Train staff in effective communication and problem-solving
- KRIncrease monthly active usage rates by 20%
- Implement a reward system for frequent usage
- Develop engaging weekly content to consistently attract user interaction
- Improve app functionality and user experience
- KRDevelop and launch 2 new features to boost user interaction
- Work on developing two new engagement-boosting features
- Identify areas in the app where user interaction could be enhanced
- Plan and execute a feature release campaign
OKRs to seamlessly integrate values into community functions and relationships
- ObjectiveSeamlessly integrate values into community functions and relationships
- KRConduct 3 workshops on values-based relationship-building for community members
- Identify suitable topics for values-based relationship-building workshops
- Arrange Spaces and logistics for conducting the workshops
- Invite community members to participate in the workshops
- KRIntegrate our values into 5 core community functions by implementing new strategies
- Identify five core community functions for value integration
- Develop strategy plans that embody company values
- Implement newly developed strategies into community functions
- KRAchieve 90% positive feedback on understanding and application of values in community surveys
- Implement feedback to improve value understanding and application
- Regularly survey community members for feedback
- Provide consistent training on community values to members
OKRs to broaden supporter base, targeting businesses, churches and schools
- ObjectiveBroaden supporter base, targeting businesses, churches and schools
- KREstablish 10 new partnerships with local businesses by quarter end
- Identify potential local business partnership opportunities
- Arrange meetings to propose collaborations
- Finalize and sign partnership agreements
- KREngage 5 churches in sponsorships or fundraisers for quarterly objectives
- Identify and create a list of potential church partners
- Develop compelling sponsorship and fundraising proposals
- Arrange meetings to present proposals to church leaders
- KRImplement 3 new teaching programs in schools, reaching 500+ students
- Identify reputable teaching programs suitable for school implementation
- Monitor and evaluate the programs' effectiveness and reach after implementation
- Coordinate with schools for program integration and student engagement
OKRs to boost overall community engagement on the platform
- ObjectiveBoost overall community engagement on the platform
- KRBoost comment count by 15% from the previous period stats
- Schedule regular posts to maintain audience engagement
- Respond, like, and share user comments to foster community
- Encourage audience participation with interactive posts
- KRDrive up shares of content by 30% advancing our community visibility
- Implement a robust content sharing strategy across all social media platforms
- Develop intriguing, high-quality posts to stimulate sharing and visibility
- Encourage user-generated content to increase engagement and shareability
- KRIncrease the number of likes by 20% by the end of quarter
- Promote liking and sharing contests on all platforms
- Develop engaging daily content to improve user interaction
- Implement advertising campaigns targeting potential likers
OKRs to establish a thriving Community of Practice to enhance collaborative learning
- ObjectiveEstablish a thriving Community of Practice to enhance collaborative learning
- KRImplement an online platform for 100% of community members to share knowledge
- Identify suitable online community platform to adopt
- Train community members on platform usage
- Promote active knowledge sharing within the platform
- KRMeasure and increase member engagement by 30% using a proven retention strategy
- Evaluate improvements regularly, aiming for a 30% increase
- Identify key metrics for measuring current member engagement levels
- Implement a proven retention strategy to boost engagement
- KRFacilitate at least 10 interactive sessions that promote collaborative learning
- Identify suitable topics for interactive, collaborative sessions
- Prepare engaging, collaborative activities for each session
- Schedule and announce the 10 interactive sessions
OKRs to cultivate a resilient, long-lasting community culture
- ObjectiveCultivate a resilient, long-lasting community culture
- KRAchieve 90% positive feedback on the community culture from member surveys
- Respond to feedback constructively and promptly
- Establish initiatives to promote positive community culture
- Implement regular surveys to gather member feedback
- KRIncrease community engagement through events and workshops by 40%
- Plan and organize monthly community events and workshops
- Collaborate with local businesses for sponsorship
- Promote events through social media and flyers
- KRImplement 2 community bonding initiatives successfully with higher than 80% participation
- Identify two initiatives that would be popular in the community
- Facilitate and monitor the initiatives’ successful implementation
- Design and execute a powerful promotional campaign
OKRs to cultivate peer-to-peer job support in the Alumni Network community
- ObjectiveCultivate peer-to-peer job support in the Alumni Network community
- KRDevelop a mentorship program that engages at least 25% of alumni by quarter end
- Design a structured mentorship program
- Promote the program to targeted alumni
- Identify and reach out to potential alumni mentors
- KRImplement capacity-building webinars attended by over 30% of alumni network members
- KRIncrease job sharing posts in alumni online platforms by 50%
- Identify popular alumni platforms for increased post visibility
- Regularly monitor and assess posting frequency and engagement
- Create engaging, high-quality content promoting job sharing
OKRs to cultivate a highly involved and passionate online community
- ObjectiveCultivate a highly involved and passionate online community
- KRBoost average session duration per user by 15%
- Implement interactive elements to sustain user interest
- Improve content quality to engage users longer
- Optimize website layout for easier navigation
- KRIncrease user posts and comments by 30%
- Implement rewards program for frequent posters and commenters
- Create engaging content to spark discussions
- Enhance user interface for easier posting
- KRIncrease weekly active community users by 25%
- Promote engaging, user-generated content regularly
- Implement a referral program with incentives for existing users
- Enhance community outreach through social media campaigns
OKRs to increase community engagement
- ObjectiveEnsure deep community engagement with existing members
- KRAttendance: 60% of members are attending our regular meetups
- KRChurn: no more than 10% churn rate of members cancelling their subscriptions
- KRActivity: 10 Slack posts per week from members
- KRReferrals: 3 new referrals coming from existing members each week
How to write your own Community Engagement OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Community Engagement OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Community Engagement OKRs
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Community Engagement OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to implement new punch methods across all locations
- OKRs to drive significant change saturation within the organization
- OKRs to optimize PATTERNS's water resource sustainability and quality
- OKRs to develop comprehensive RFP questions for payroll and HR solutions
- OKRs to secure additional significant investment for our basketball team
- OKRs to increase business growth and client retention