3 customisable OKR examples for Shopify
What are Shopify OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.
We have a collection of OKRs examples for Shopify to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Shopify OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Shopify OKRs examples
You will find in the next section many different Shopify Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to expand expertise and productivity as a Shopify theme developer
Expand expertise and productivity as a Shopify theme developer
Increase client satisfaction rates by 20% through improved theme functionality and design
Solicit client feedback for actionable insights on theme enhancements
Revamp website themes for enhanced visual appeal and functionality
Conduct usability tests to identify potential design improvements
Develop and successfully deploy three new Shopify themes
Research and design three unique layouts for the new Shopify themes
Successfully deploy each new theme on Shopify's platform
Implement and thoroughly test coding for each theme
Obtain advanced certification in Shopify theme development within the quarter
Take and pass the certification exam
Register and complete chosen certification course
Identify relevant Shopify theme development certification courses
2. OKRs to enhance skills to become a proficient Shopify app developer
Enhance skills to become a proficient Shopify app developer
Develop and publish two new Shopify apps with user ratings above 4.5
Design, build, and test two unique Shopify apps
Launch a marketing campaign to encourage high user ratings and feedback
Research popular Shopify apps and identify areas for improvement
Complete an advanced Shopify app development course with at least 90% score
Strive to obtain at least a 90% score on all tests
Register for an advanced Shopify app development course
Consistently study course materials to master the subject
Resolve 95% of identified issues in existing apps within 48 hours
Prioritize urgent issues that currently affect app functionality
Allocate sufficient resources for timely resolution
Establish a rigorous follow-up process post-resolution
3. OKRs to successfully launch an online POD store on Shopify using Printify
Successfully launch an online POD store on Shopify using Printify
Choose and customize an attractive Shopify theme for the POD store by week 2
Purchase and install the chosen Shopify theme
Customize the selected theme to match the store's branding
Research and select a suitable Shopify theme for the POD store
Add at least 50 unique Printify products to the store by week 4
Research and select 50 unique Printify products for store inventory
Input product details into the store management system
Schedule product launches for each item before week 4
Achieve initial sales target of 100 units sold by week 8
Initiate an aggressive advertising campaign via social media
Develop and implement a comprehensive sales strategy
Conduct regular follow-ups with potential clients
Shopify OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Shopify OKRs in a strategy map
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Shopify OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to improve web and mobile user experience parity
OKRs to reduce IT support response time by 20%
OKRs to maximize revenue from current business operations
OKRs to obtain high grades (A's and B's) in school
OKRs to improve the overall quality of data across all departments
OKRs to amplify proactive investigation with broadened log analysis
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.