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tability.ioWhat are Engagement Strategy OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.
To aid you in setting your goals, we have compiled a collection of OKR examples customized for Engagement Strategy. Take a look at the templates below for inspiration and guidance.
If you want to learn more about the framework, you can read our OKR guide online.
Engagement Strategy OKRs examples
We've added many examples of Engagement Strategy Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
OKRs to generate a comprehensive audience engagement strategy
ObjectiveGenerate a comprehensive audience engagement strategy
KRImplement two new interactive engagement tools to boost audience participation by week 8
Research latest interactive engagement tools in the market- Train team to efficiently use these tools
- Purchase and install two selected tools
- KRMeasure and increase the average page view duration by 20% by the end of week 12
- Implement Google Analytics to track page view durations
- Optimize website speed for user satisfaction
- Improve content quality for longer visitor engagement
- KRDevelop an interest segmentation model for personalized communication by end of week 4
OKRs to develop a comprehensive public engagement strategy
- ObjectiveDevelop a comprehensive public engagement strategy
- KRIdentify and categorize 10 potential platforms for public engagement by next quarter
- Prepare detailed categories for selected platforms
- Research possible platforms for public engagement
- Shortlist and analyze 10 best platforms
- KRCollect and analyze feedback from 500 participants to optimize engagement approach
- Administer the survey to 500 participants
- Evaluate collected data for engagement optimization
- Design a feedback survey for the participants
- KRDesign and pilot 3 engaging interactive events ensuring at least 70% public participation
- Identify potential themes and formats for the interactive events
- Develop a comprehensive promotion plan to attract public attention
- Implement feedback mechanisms during and after events to measure engagement
OKRs to develop 2025's innovative digital strategy and planning framework
- ObjectiveDevelop 2025's innovative digital strategy and planning framework
- KRDevelop a comprehensive digital strategy document incorporating above identified trends
- Analyze current digital strategy and identify areas for improvement
- Research latest digital trends relevant to the business sector
- Compile the strategy incorporating identified trends and improvements
- KRIdentify and evaluate 10 contemporary and potential digital trends by end of quarter
- Research and select 10 notable contemporary digital trends
- Evaluate potential impact of chosen trends
- Prepare a comprehensive report on findings
- KRGet approval for the digital strategy plan from 90% of stakeholders
- Prepare a comprehensive presentation of the digital strategy plan
- Collect, document and quantify stakeholder approval
- Schedule and conduct meetings with all stakeholders
OKRs to develop effective patient re-engagement strategy for the clinic
- ObjectiveDevelop effective patient re-engagement strategy for the clinic
- KRIncrease patient return rate by 15% through personalized follow-up activities
- Implement a patient satisfaction feedback system
- Develop a personalized post-appointment communication system
- Create customized patient health education materials
- KRMeasure patient satisfaction and achieve an improvement of 10% in feedback scores
- Implement a structured patient satisfaction survey system
- Enforce customer service training for staff
- Evaluate and adjust survey feedback regularly
- KRDesign a communication program targeting 20% of lost patients by end of quarter
- Launch program, monitor responses, and adjust strategy accordingly
- Develop engaging outreach material with follow-up plans
- Identify specific lost patients for targeted communication
OKRs to enhance user satisfaction and engagement with our app
- ObjectiveEnhance user satisfaction and engagement with our app
- KRReduce average response time to user inquiries to under 24 hours through streamlined customer support
- Regularly analyze response time data to identify bottlenecks and implement process improvements
- Establish clear guidelines and documentation for resolving common user inquiries
- Train customer support agents to handle inquiries effectively and efficiently
- Implement a ticketing system for efficient tracking and prioritization of user inquiries
- KRIncrease user retention rate by 15% through personalized push notifications and enhanced features
- Continuously monitor and optimize push notification campaigns and feature updates for maximum effectiveness
- Develop and implement a comprehensive push notification strategy based on user insights
- Analyze user behavior to identify key preferences and interests for personalized push notifications
- Enhance user experience by adding new features and improving existing functionalities
- KRIncrease user reviews by 20% through targeted campaigns and incentivized prompts
- Use social media platforms to highlight positive user reviews and encourage others to share their experiences
- Create personalized email campaigns to request user reviews with compelling copy and visuals
- Offer exclusive incentives, such as discounts or freebies, for users who leave reviews
- Implement in-app prompts at strategic moments to remind and encourage users to submit reviews
- KRIncrease average app rating to 4.5 stars through user feedback and app improvements
OKRs to drive tangible growth towards company's 2024 ambitions
- ObjectiveDrive tangible growth towards company's 2024 ambitions
- KRIncrease company revenue by 15% compared to previous quarter
- Develop new marketing campaigns to attract customers
- Implement effective upselling strategies to boost sales
- Optimize pricing strategies for all products/services
- KRInitiate three impactful growth strategies that will reach team adoption by 90%
- Identify areas of high potential for growth in team processes
- Implement strategies and monitor team adoption rate
- Develop impactful initiatives geared towards these growth areas
- KRImprove employee engagement in growth pitching by 20% measured by increased participation
- Launch internal competition on the best growth pitching strategies
- Organize weekly brainstorming sessions for pitching ideas
- Provide growth pitching training to all employees
OKRs to enhance customer interaction and support
- ObjectiveEnhance customer interaction and support
- KRIncrease customer support satisfaction rate by 20%
- Offer prompt responses to customer queries and complaints
- Regularly gather customer feedback and make necessary improvements
- Implement comprehensive training for customer support staff
- KRReduce customer support ticket response time by 15%
- Implement a chatbot for immediate handling of common queries
- Update customer support tools/software to increase productivity
- Train support staff for enhanced efficiency and faster response
- KRImplement a new customer engagement strategy to boost interaction by 30%
- Monitor and adjust strategy effectiveness
- Train staff to execute customer engagement strategies
- Develop a comprehensive customer engagement strategic plan
OKRs to boost engagement through strategic social media listening and talking
- ObjectiveBoost engagement through strategic social media listening and talking
- KRElevate overall reach to 15% via analysis and actionable insights from listening
- Analyze audience demographic data to identify target engagement groups
- Implement regular monitoring and adjustment of reach strategies based on insights
- Develop strategic, data-driven content to increase audience reach
- KRAttract 20% more followers by posting daily engaging and relatable content
- Develop a content calendar with diverse daily engaging posts
- Promote posts on other established platforms
- Incorporate user-generated content to increase relatability
- KRIncrease social media comments by 30% through competitive keyword strategies
- Identify top-performing keywords in competitor's social media posts
- Monitor and adjust keyword strategy based on engagement
- Incorporate popular keywords into our social media content
OKRs to enhance volunteer recruitment and retention for grant research and social media
- ObjectiveEnhance volunteer recruitment and retention for grant research and social media
- KRIncrease 15% volunteers' engagement through regular interactive activities
- Implement weekly interactive events tailored for volunteer interests
- Develop a reward system for active volunteer participation
- Strengthen communication channels for easier volunteer interaction
- KRImplement volunteer tracking system to reduce dropout rate by 30%
- Develop volunteer engagement strategies
- Research and select specific volunteer tracking software
- Train staff on using tracking system
- KRAttain a 25% increase in volunteer signups for grant research and social media
- Improve outreach in local community networking events
- Develop incentive programs to encourage sign-ups
- Launch an engaging recruitment campaign targeting potential volunteers
OKRs to establish a high-performing social media team
- ObjectiveEstablish a high-performing social media team
- KRDevelop and implement a comprehensive social media strategy
- Analyzing competitors’ social media approach for strategy formulation
- Monitoring and regularly updating social media metrics for continuous improvement
- Creating a content calendar to maintain regular posting
- KRHire and onboard 5 skilled social media experts
- Implement a comprehensive onboarding process for new hires
- Conduct interviews to evaluate candidates' skills and experience
- Post job openings on digital platforms and industry-specific job boards
- KRGain 10% increased engagement on all social media platforms
- Implement daily posting of keyword-focused, engaging content
- Utilize influencer partnerships for cross-promotion
- Respond promptly to comments from followers
How to write your own Engagement Strategy OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Engagement Strategy OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Engagement Strategy OKRs
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Engagement Strategy OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to improve quarterly performance through consistent check-ins with manager
- OKRs to enhance the new hire pre-onboarding experience
- OKRs to strengthen and maintain stakeholder relations through effective communication
- OKRs to ensure optimal resource allocation against program commitments
- OKRs to deliver stunning 3D art for the upcoming game
- OKRs to efficiently manage and coordinate the Trello board