2 customisable OKR examples for Digital Strategy Team
What are Digital Strategy Team OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.
We've tailored a list of OKRs examples for Digital Strategy Team to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Digital Strategy Team OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Digital Strategy Team OKRs examples
You will find in the next section many different Digital Strategy Team Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to develop 2025's innovative digital strategy and planning framework
Develop 2025's innovative digital strategy and planning framework
Develop a comprehensive digital strategy document incorporating above identified trends
Analyze current digital strategy and identify areas for improvement
Research latest digital trends relevant to the business sector
Compile the strategy incorporating identified trends and improvements
Identify and evaluate 10 contemporary and potential digital trends by end of quarter
Research and select 10 notable contemporary digital trends
Evaluate potential impact of chosen trends
Prepare a comprehensive report on findings
Get approval for the digital strategy plan from 90% of stakeholders
Prepare a comprehensive presentation of the digital strategy plan
Collect, document and quantify stakeholder approval
Schedule and conduct meetings with all stakeholders
2. OKRs to enhance the effectiveness of our marketing strategy
Enhance the effectiveness of our marketing strategy
Improve email marketing open rates by 30%
Test various email send times for maximum visibility
Segment email list for personalized content delivery
Optimize email subject lines for relevancy and engagement
Drive website traffic up by 25%
Develop sponsored content or collaborations with related influential blogs
Utilize social media platforms for promotion and link sharing
Implement SEO techniques to improve site visibility in search engine results
Increase social media engagement by 40%
Launch a weekly interactive quiz or contest on all platforms
Initiate collaborations with relevant influencers or brand ambassadors
Regularly post shareable, high-quality content relative to your audience
Digital Strategy Team OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Digital Strategy Team OKRs in a strategy map
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Digital Strategy Team OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to enhance technical risk assessment procedures
OKRs to implement phase one of privilege access management tool replacement
OKRs to boost customer acquisition for consultancy business
OKRs to increase weekly reading habits
OKRs to enhance knowledge base of system, project, process for improved solution delivery
OKRs to establish effective sales training for new recruits
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.