12 customisable OKR examples for Public Relations

What are Public Relations OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.

We've tailored a list of OKRs examples for Public Relations to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Public Relations OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Our customisable Public Relations OKRs examples

We've added many examples of Public Relations Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

1. OKRs to boost our presence in significant media outlets

2. OKRs to boost brand awareness in large enterprise SaaS market

3. OKRs to boost Iranian childhood cancer charity's brand recognition

4. OKRs to develop a comprehensive public engagement strategy

5. OKRs to establish myself as a thought leader in my field

6. OKRs to amplify brand reputation to boost lead generation

7. OKRs to increase visibility and knowledge of our brand

8. OKRs to enhance visibility and recognition of our brand

9. OKRs to enhance and perfect interpersonal and professional communication skills

10. OKRs to establish thought leadership in the B2B software product industry

11. OKRs to successfully lead the organization of 12 Days of Christmas event

12. OKRs to expand brand reach through innovative marketing practices

Public Relations OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.

Being able to see trends for your key results will also keep yourself honest.

Tability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Public Relations OKRs in a strategy map

The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:

• It brings the goals back to the top of the mind
• It will highlight poorly set OKRs
• It will surface execution risks
• It improves transparency and accountability

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

Tability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Public Relations OKR templates

We have more templates to help you draft your team goals and OKRs.

• OKRs to ensure efficient transition from SAP ECC to SAP S/4
  sap-transitionuser-trainingsystem-auditortraining-coordinatorit-management-teamemployee-training-team
• OKRs to streamline IT Service Desk for swifter resolution time
  streamline-it-service-deskswifter-resolution-timeit-support-staffit-training-managerit-support-teamit-training-team
• OKRs to to increase monthly turnover to 2 million rand
  customer-retentionproduct-launchproduct-managercustomer-service-managersales-teammarketing-team
• OKRs to accelerate development via automation
  developersengineerscto
• OKRs to create efficient service quality monitoring tools
  service-qualitymonitoring-toolsservice-protocol-reviewercustomer-service-trainerservice-quality-teamproduct-development-team
• OKRs to establish our simple AI startup using open-source tools
  open-source-toolsuser-feedbackai-developeruser-experience-researcherai-development-teamuser-experience-team

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

• To learn: What is the meaning of OKRs
• Blog posts: ODT Blog
• Success metrics: KPIs examples