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What are Brand Awareness OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.
We've tailored a list of OKRs examples for Brand Awareness to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Brand Awareness OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Brand Awareness OKRs examples
You will find in the next section many different Brand Awareness Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to boost brand awareness in large enterprise SaaS market
ObjectiveBoost brand awareness in large enterprise SaaS market
KRAchieve a 20% increase in SaaS-related media mentions or features
Sponsor industry events for valuable media exposure- Increase SaaS-specific press releases and announcements
- Develop relationships with key influencers in the SaaS industry
- KRSecure ten speaking engagements at industry-specific events or conferences
- Draft and send tailored proposals to event organizers
- Identify key industry-specific events and conferences
- Follow up with event organizers regularly
- KRIncrease website traffic from SaaS businesses by 30%
- Develop and implement a targeted SEO strategy for SaaS keywords
- Initiate partnerships with influential SaaS businesses for link sharing
- Create engaging, SaaS-related content for blog posts and articles
OKRs to increase brand awareness and credibility through webinars
- ObjectiveIncrease brand awareness and credibility through webinars
- KRAchieve a webinar attendee satisfaction rate of 90% through post-webinar surveys
- KRIncrease webinar attendance by 25% through targeted marketing efforts
- Create engaging and informative promotional content for webinars across relevant marketing channels
- Identify target audience segments and preferences through comprehensive market research
- Collaborate with industry influencers to promote webinars through guest blogging or co-hosted webinars
- Utilize social media platforms to run targeted ad campaigns and attract potential attendees
- KRIncrease social media engagement related to webinars by 30% through interactive campaigns
- Create engaging promotional graphics and videos to generate interest in webinars
- Collaborate with influencers or industry experts to co-host webinars for wider reach
- Encourage attendees to share their webinar experiences through interactive polls and Q&A sessions
- Implement a referral program to incentivize participants to invite others to join webinars
- KRGenerate 50 inbound leads per webinar through engaging content and effective promotion
- Optimize landing page and registration process to increase conversion rate
- Continuously measure and analyze webinar performance to identify areas for improvement
- Create compelling and relevant content that resonates with target audience
- Implement effective promotion strategies across multiple platforms to reach wider audience
OKRs to expand brand awareness through social media marketing and influencer collaborations
- ObjectiveIncrease brand reach through social media and influencer partnerships
- KRIdentify and partner with 5 relevant influencers to promote our brand
- KRTrack success metrics, analyze the ROI, and optimize campaigns accordingly
- KRIncrease social media followers by 20% through targeted advertising campaigns
- KRGenerate 50% increase in social media engagement through compelling content
OKRs to boost brand recognition and awareness in desired market
- ObjectiveBoost brand recognition and awareness in desired market
- KRImprove website visitor traffic by 30% through SEO efforts
- Create high-quality, SEO-friendly content regularly
- Conduct thorough keyword research for SEO optimization
- Improve website's loading speed and mobile compatibility
- KRIncrease social media follower count by 20%
- Consistently produce engaging and shareable content
- Boost posts to reach a larger and targeted audience
- Collaborate with influencers relevant to your brand
- KRSecure 3 publications in industry-relevant media outsets
- Develop and pitch stories highlighting company achievements
- Follow up regularly until publication is secured
- Identify relevant industry-specific media outlets and contact information
OKRs to boost brand awareness through strategic social media marketing
- ObjectiveBoost brand awareness through strategic social media marketing
- KRIncrease organic social media following by 25% across all platforms
- Utilize hashtag strategy to increase content visibility
- Create and share high-quality, engaging content regularly
- Collaborate with influencers for promotional posts
- KRAchieve a 30% boost in engagement rate on promoted social media posts
- Design more visually appealing and interactive content for promotion
- Increase frequency of social media posts during peak hours
- Implement A/B testing on different post formats and analyse the results
- KRDrive 20% more traffic to the website from social media channels
- Implement targeted social media advertisements or promotions
- Collaborate with influencers or bloggers for promotional activities
- Increase the frequency of engaging posts on all social media platforms
OKRs to become Brazil's top recommended OKR Trainer and Consultant
- ObjectiveBecome Brazil's top recommended OKR Trainer and Consultant
- KRDeliver successful OKR training to at least 50 different businesses
- Develop a comprehensive, engaging OKR training program
- Identify and reach out to 50 potential business clients
- Organize and facilitate training sessions for each business
- KRReceive a minimum 90% approval rating from client feedback surveys
- Implement a process for regularly soliciting client feedback
- Develop and execute robust client service improvement plans
- Consistently provide high-quality services to exceed client expectations
- KRIncrease personal brand awareness by 30% through networking and marketing efforts
- Implement a daily routine for posting engaging content on social media
- Attend industry-related events to establish strategic relationships
- Invest in personalized branding materials for public distribution
OKRs to elevate brand awareness and conversion rates through dynamic marketing strategies
- ObjectiveElevate brand awareness and conversion rates through dynamic marketing strategies
- KRAchieve a 15% increase in social media engagement through intriguing content
- Monitor audience engagement trends and adjust strategies accordingly
- Regularly update social media with intriguing, resonating materials
- Identify trending topics for more relevant, engaging content
- KRIncrease website traffic by 20% through improved SEO techniques
- Boost local SEO by improving the quality of backlinks
- Incorporate relevant keywords throughout the website content
- Optimize website for mobile and page loading speed
- KRGenerate a 10% uplift in online sales from effective email marketing campaigns
- Segment customer base for personalized, targeted email campaigns
- Test and optimize email subject lines for open rates
- Analyze campaign data to improve future email strategies
OKRs to boost AI brand awareness in the fashion industry
- ObjectiveBoost AI brand awareness in the fashion industry
- KRSecure at least 3 partnerships with high-profile fashion companies for AI integration
- Reach out to companies with proposal meetings for AI integration
- Identify and research potential high-profile fashion companies for collaboration
- Develop and tailor unique partnership proposals for each company
- KRIncrease fashion industry leads by 30% via targeted AI-focused marketing campaigns
- Implement AI algorithms to analyze consumer behavior in the fashion sector
- Monitor, adjust AI-marketing strategies based on lead generation results
- Develop targeted marketing campaigns using insights from AI analysis
- KRGet featured in 5 leading fashion industry publications discussing AI implementation
- Develop and pitch an engaging AI-related story or idea
- Identify leading fashion industry publications interested in AI
- Follow up diligently with editors and reporters
OKRs to position X as an integral part of the innovation ecosystem
- ObjectivePosition X as an integral part of the innovation ecosystem
- KRIncrease brand awareness and reputation by 10% as measured by NPS and engagement metrics
- Improve customer service to elevate customer experiences and satisfaction
- Collaborate with influencers within the industry to promote the brand
- Develop and implement a targeted social media advertising campaign
- KRSecure 5 strategic partnerships with ecosystem influencers by the quarter's end
- Develop tailored partnership proposals for each influencer
- Identify key influencers in our industry's ecosystem
- Initiate discussions and secure agreements
- KRDemonstrate X's value via 3 high-impact projects successfully launched and executed
Brand Awareness OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated OKR dashboards
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Brand Awareness OKR templates
We have more templates to help you draft your team goals and OKRs.