Use Tability to generate OKRs and initiatives in seconds.
tability.ioWhat are Business Development OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.
We've tailored a list of OKRs examples for Business Development to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Business Development OKRs examples
We've added many examples of Business Development Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
OKRs to participate in project formulation and business case development
ObjectiveParticipate in project formulation and business case development
KRContribute towards developing 2 business cases impacting project decisions
Identify key objectives for each proposed business case- Lay out potential impacts on project decisions
- Prepare detailed presentations summarizing each case
- KRGain proficient understanding of 4 unique business case models
- Research and study 4 diverse business case models
- Analyze strengths and weaknesses of each model
- Apply learned concepts to real-world business scenarios
- KREngage in 3 distinct project formulation processes by end of the quarter
- Identify potential projects to formulate
- Outline the key objectives for each project
- Finalize and document all project plans
OKRs to gain comprehensive knowledge about the agency operations in business
- ObjectiveGain comprehensive knowledge about the agency operations in business
- KRComplete three different business agency related online courses by top institutes
- Research and select three top-rated business agency online courses
- Regularly study and complete each course
- Enroll in the selected online courses
- KRConduct informational interviews with five successful business agents
- Identify five successful business agents for interviews
- Schedule and conduct the individual interviews
- Prepare relevant questions regarding their business success
- KRRead and comprehend 10 agency-based business case studies and summarize learnings
OKRs to secure two contracts with value at least $300,000
- ObjectiveSecure two contracts with value at least $300,000
- KRSuccessfully negotiate and close at least two contracts valued above $150,000 each
- Research and identify potential high-value clients
- Develop customized proposals for each client
- Conduct persuasive negotiation meetings
- KRConduct 30 business proposal presentations for potential clients
- Schedule and execute 30 presentations
- Create and refine business proposal presentations
- Identify and research 30 potential clients for proposals
- KRIdentify and reach out to 50 potential clients by the end of the quarter
- Send outreach messages to each potential client
- Draft a personalized outreach message for each contact
- Create a list of 50 potential clients relevant to our business
OKRs to drive Business Expansion in Saudi Arabia's school sector
- ObjectiveDrive Business Expansion in Saudi Arabia's school sector
- KRObtain 10 new client contracts from GCC school sector
- Research potential GCC school sector clients
- Develop and send proposals to identified schools
- Follow-up meetings, negotiate, and finalize contracts
- KRSecure 30 new successful B2B interactions with GCC schools
- Follow-up with proposals to close on agreements
- Send tailored partnership proposals to identified schools
- Identify 50 GCC schools as potential B2B partners
- KRIncrease lead generation by 40% through tailored marketing and sales outreach
- Develop personalized marketing campaigns targeting potential leads
- Intensify sales outreach efforts with tailored proposals
- Enhance data analysis to identify and reach untapped markets
OKRs to craft a compelling and successful business case
- ObjectiveCraft a compelling and successful business case
- KRConduct detailed market and competitor analysis by end of Week 4
- Analyze market trends and customer preferences
- Gather data on competitor strategy and performance
- Identify key competitors in the market
- KRGather and incorporate feedback from 5 industry experts by end of Week 12
- Collect and analyze received feedback
- Implement relevant feedback into operations
- Identify and reach out to 5 industry experts for feedback
- KRDevelop a clear, attainable business case prototype by end of Week 8
- Review and finalize the prototype by end of Week 8
- Assemble these elements into a clear structure
- Identify key elements of the business case prototype
OKRs to successful Business Launch in Africa
- ObjectiveSuccessful Business Launch in Africa
- KRAchieve product engagement from 10,000 unique African users
- Offer tailored user-support services in local languages
- Partner with African influencers for product endorsements
- Develop user-centered, localized marketing strategies for African markets
- KRForge and establish 3 strategic local partnerships by quarter end
- Identify potential local businesses for partnership opportunities
- Arrange meetings to discuss potential collaborations
- Negotiate terms and finalize partnership agreements
- KRGain a 5% market share in the chosen African region
- Establish relationships with local distribution channels for product accessibility
- Develop a targeted marketing strategy focusing on the identified local interests
- Conduct market research to understand local customer preferences and buying habits
OKRs to identify and assess new growth opportunities
- ObjectiveIdentify and assess new growth opportunities
- KRConduct detailed feasibility studies for identified opportunities to determine viability
- Evaluate viability based on research outcomes
- Identify opportunities for feasibility study
- Perform detailed review of business prospects
- KRResearch and pinpoint 10 potential new market areas for business expansion
- Analyse findings to determine viability for business expansion
- Identify sectors and industries where our business can potentially expand
- Conduct detailed market research on the 10 identified areas
- KRDevelop and present 5 comprehensive business proposals for promising opportunities
- Develop comprehensive proposals for each opportunity
- Prepare presentations for each business proposal
- Identify 5 promising business opportunities for proposal
OKRs to achieve dominance in digital payment acceptance market
- ObjectiveAchieve dominance in digital payment acceptance market
- KRExpand to 3 new key geographical markets
- Develop a market entry strategy tailored for each region
- Allocate resources for marketing and operations in new markets
- Identify potential markets based on product demand and customer demographic
- KRIncrease total transaction volume by 25%
- Implement targeted marketing campaigns to attract new customers
- Invest in user-friendly transaction platform improvements
- Offer incentives for high-volume transactions
- KRSecure partnerships with 5 leading eCommerce platforms
- Develop tailored pitches for partnership proposals
- Reach out to eCommerce platforms with partnership proposals
- Identify top 5 eCommerce platforms suitable for partnership
OKRs to boost product visibility and establish success pipeline in new markets
- ObjectiveBoost product visibility and establish success pipeline in new markets
- KRRaise product awareness by 40% using targeted advertising in selected new markets
- Implement and monitor these targeted advertising campaigns
- Identify potential new markets for targeted advertising efforts
- Develop specific, appealing ads for these selected markets
- KRGenerate a 25% increase in product trial users in new markets
- Launch targeted online ad campaigns in new markets
- Collaborate with influencers popular in potential markets
- Implement a referral program offering incentives for new users
- KRSecure 10 new, potential business partnerships for product distribution
- Identify suitable companies for potential partnerships
- Reach out to these companies with a business proposal
- Schedule meetings to discuss partnership details
OKRs to secure high-value sponsorships for our basketball team
- ObjectiveSecure high-value sponsorships for our basketball team
- KRIncrease overall sponsorship revenue by 20%
- Implement a referral program for current sponsors
- Identify and reach out to 30% more potential sponsors
- Enhance sponsorship packages to increase value
- KRIdentify and engage with 40 potential sponsors by end of Q2
- Research and create a list of 40 potential sponsors in the relevant industry
- Draft and send personalized proposal emails to each sponsor
- Follow up with each potential sponsor regularly until engagement
- KRSecure commitments from at least 5 new sponsors with substantial value
- Prepare a compelling sponsorship proposal
- Identify potential sponsors and research their interests
- Arrange meetings to discuss and secure sponsorships
How to write your own Business Development OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Business Development OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Business Development OKRs
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Business Development OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to enhance service quality for Waste Warriors' beneficiaries
- OKRs to increase visibility of our website using SEO practices
- OKRs to achieve a flawless state contract compliance audit
- OKRs to enhance the efficiency and effectiveness of administrative support
- OKRs to successfully scale up our sales pipeline
- OKRs to achieve a high passing grade in my first semester of English class