Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.
What are Business Development OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.
We've tailored a list of OKRs examples for Business Development to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Business Development OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
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Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Business Development OKRs examples
We've added many examples of Business Development Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
OKRs to participate in project formulation and business case development
ObjectiveParticipate in project formulation and business case development
KRContribute towards developing 2 business cases impacting project decisions
Identify key objectives for each proposed business case
Lay out potential impacts on project decisions
Prepare detailed presentations summarizing each case
KRGain proficient understanding of 4 unique business case models
Research and study 4 diverse business case models
Analyze strengths and weaknesses of each model
Apply learned concepts to real-world business scenarios
KREngage in 3 distinct project formulation processes by end of the quarter
Identify potential projects to formulate
Outline the key objectives for each project
Finalize and document all project plans
OKRs to gain comprehensive knowledge about the agency operations in business
ObjectiveGain comprehensive knowledge about the agency operations in business
KRComplete three different business agency related online courses by top institutes
Research and select three top-rated business agency online courses
Regularly study and complete each course
Enroll in the selected online courses
KRConduct informational interviews with five successful business agents
Identify five successful business agents for interviews
Schedule and conduct the individual interviews
Prepare relevant questions regarding their business success
KRRead and comprehend 10 agency-based business case studies and summarize learnings
OKRs to secure two contracts with value at least $300,000
ObjectiveSecure two contracts with value at least $300,000
KRSuccessfully negotiate and close at least two contracts valued above $150,000 each
Research and identify potential high-value clients
Develop customized proposals for each client
Conduct persuasive negotiation meetings
KRConduct 30 business proposal presentations for potential clients
Schedule and execute 30 presentations
Create and refine business proposal presentations
Identify and research 30 potential clients for proposals
KRIdentify and reach out to 50 potential clients by the end of the quarter
Send outreach messages to each potential client
Draft a personalized outreach message for each contact
Create a list of 50 potential clients relevant to our business
OKRs to drive Business Expansion in Saudi Arabia's school sector
ObjectiveDrive Business Expansion in Saudi Arabia's school sector
KRObtain 10 new client contracts from GCC school sector
Research potential GCC school sector clients
Develop and send proposals to identified schools
Follow-up meetings, negotiate, and finalize contracts
KRSecure 30 new successful B2B interactions with GCC schools
Follow-up with proposals to close on agreements
Send tailored partnership proposals to identified schools
Identify 50 GCC schools as potential B2B partners
KRIncrease lead generation by 40% through tailored marketing and sales outreach
Develop personalized marketing campaigns targeting potential leads
Intensify sales outreach efforts with tailored proposals
Enhance data analysis to identify and reach untapped markets
OKRs to accelerate initiation of new business quotes
ObjectiveAccelerate initiation of new business quotes
KRConvert 10% of these new leads into initiated quotes
Initiate conversations and provide customized quotes
Develop personalized outreach approaches for specific leads
Identify the 10% of leads most likely to convert
KRIncrease weekly outreach to potential clients by 25%
Incorporate 25% additional time in weekly schedule for outreach
Increase follow-up frequency to foster potential client relationships
Identify 25% more prospects for potential outreach activities
KRGenerate at least two new leads per week from the expanded outreach
Develop personalized messages for outreach
Research prospective clients in new market segments
Schedule and execute follow-up calls weekly
OKRs to craft a compelling and successful business case
ObjectiveCraft a compelling and successful business case
KRConduct detailed market and competitor analysis by end of Week 4
Analyze market trends and customer preferences
Gather data on competitor strategy and performance
Identify key competitors in the market
KRGather and incorporate feedback from 5 industry experts by end of Week 12
Collect and analyze received feedback
Implement relevant feedback into operations
Identify and reach out to 5 industry experts for feedback
KRDevelop a clear, attainable business case prototype by end of Week 8
Review and finalize the prototype by end of Week 8
Assemble these elements into a clear structure
Identify key elements of the business case prototype
OKRs to successful Business Launch in Africa
ObjectiveSuccessful Business Launch in Africa
KRAchieve product engagement from 10,000 unique African users
Offer tailored user-support services in local languages
Partner with African influencers for product endorsements
Develop user-centered, localized marketing strategies for African markets
KRForge and establish 3 strategic local partnerships by quarter end
Identify potential local businesses for partnership opportunities
Arrange meetings to discuss potential collaborations
Negotiate terms and finalize partnership agreements
KRGain a 5% market share in the chosen African region
Establish relationships with local distribution channels for product accessibility
Develop a targeted marketing strategy focusing on the identified local interests
Conduct market research to understand local customer preferences and buying habits
OKRs to identify and assess new growth opportunities
ObjectiveIdentify and assess new growth opportunities
KRConduct detailed feasibility studies for identified opportunities to determine viability
Evaluate viability based on research outcomes
Identify opportunities for feasibility study
Perform detailed review of business prospects
KRResearch and pinpoint 10 potential new market areas for business expansion
Analyse findings to determine viability for business expansion
Identify sectors and industries where our business can potentially expand
Conduct detailed market research on the 10 identified areas
KRDevelop and present 5 comprehensive business proposals for promising opportunities
Develop comprehensive proposals for each opportunity
Prepare presentations for each business proposal
Identify 5 promising business opportunities for proposal
OKRs to achieve dominance in digital payment acceptance market
ObjectiveAchieve dominance in digital payment acceptance market
KRExpand to 3 new key geographical markets
Develop a market entry strategy tailored for each region
Allocate resources for marketing and operations in new markets
Identify potential markets based on product demand and customer demographic
KRIncrease total transaction volume by 25%
Implement targeted marketing campaigns to attract new customers
Invest in user-friendly transaction platform improvements
Offer incentives for high-volume transactions
KRSecure partnerships with 5 leading eCommerce platforms
Develop tailored pitches for partnership proposals
Reach out to eCommerce platforms with partnership proposals
Identify top 5 eCommerce platforms suitable for partnership
OKRs to boost AI brand awareness in the fashion industry
ObjectiveBoost AI brand awareness in the fashion industry
KRSecure at least 3 partnerships with high-profile fashion companies for AI integration
Reach out to companies with proposal meetings for AI integration
Identify and research potential high-profile fashion companies for collaboration
Develop and tailor unique partnership proposals for each company
KRIncrease fashion industry leads by 30% via targeted AI-focused marketing campaigns
Implement AI algorithms to analyze consumer behavior in the fashion sector
Monitor, adjust AI-marketing strategies based on lead generation results
Develop targeted marketing campaigns using insights from AI analysis
KRGet featured in 5 leading fashion industry publications discussing AI implementation
Develop and pitch an engaging AI-related story or idea
Identify leading fashion industry publications interested in AI
Follow up diligently with editors and reporters
Business Development OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated OKR dashboards
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Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Business Development OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to streamline service requests via self-service platform
OKRs to enhance cross-functional collaboration and communication
OKRs to establish a well-structured advisory board
OKRs to enhance product quality and decrease bugs
OKRs to significantly improve sales performance
OKRs to enforce coding standards to prevent new tech debt