Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.
What are Market Strategist OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.
That's why we have created a list of OKRs examples for Market Strategist to help. You can use any of the templates below as a starting point to write your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Market Strategist OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
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Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Market Strategist OKRs examples
You will find in the next section many different Market Strategist Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to ensure Successful Onboarding onto Salesforce Marketing Cloud (SFMC)
ObjectiveEnsure Successful Onboarding onto Salesforce Marketing Cloud (SFMC)
KRComplete SFMC essential training modules with a score of 85% within the first month
Review and understand SFMC course materials
Aim to achieve a minimum 85% score
Complete all necessary training modules
KRSuccessfully set up 3 marketing campaigns using SFMC by the second month
Implement campaigns using Salesforce Marketing Cloud (SFMC)
Identify objectives and target audience for each marketing campaign
Create engaging content tailored to each campaign objective
KRAttain a 20% increase in marketing campaign effectiveness using SFMC by quarter-end
Implement and test new strategies in SFMC
Evaluate past SFMC campaign data to identify improvement areas
Develop new strategies based on data insights
OKRs to strengthen and expand our outbound marketing efforts
ObjectiveStrengthen and expand our outbound marketing efforts
KRIncrease the outbound marketing leads by 25%
Develop a compelling cold outreach script
Increase number of weekly emails by 25%
Implement paid social media advertising
KRImplement 3 new outbound marketing strategiessuccessfully
Research and identify three new outbound marketing strategies
Develop a detailed, step-by-step implementation plan
Execute the plan and monitor its success
KRAchieve a 10% improvement in the conversion rate of outbound leads
Optimize website's user interface for increased user engagement
Implement personalized and targeted email marketing strategies
Enhance after-sales service and customer support
OKRs to enhance the effectiveness of our marketing strategy
ObjectiveEnhance the effectiveness of our marketing strategy
KRImprove email marketing open rates by 30%
Test various email send times for maximum visibility
Segment email list for personalized content delivery
Optimize email subject lines for relevancy and engagement
KRDrive website traffic up by 25%
Develop sponsored content or collaborations with related influential blogs
Utilize social media platforms for promotion and link sharing
Implement SEO techniques to improve site visibility in search engine results
KRIncrease social media engagement by 40%
Launch a weekly interactive quiz or contest on all platforms
Initiate collaborations with relevant influencers or brand ambassadors
Regularly post shareable, high-quality content relative to your audience
OKRs to enhance triggering and conversion rates through effective marketing strategies
ObjectiveEnhance triggering and conversion rates through effective marketing strategies
KRElevate conversion rates by 10% via optimizing the website's landing page
Improve loading speed of the landing page
Create engaging, relevant content for the audience
Conduct A/B testing on various landing page designs
KRBoost social media engagement by 30% through regular, quality content posting
Develop engaging, relevant content that encourages interaction
Create a consistent posting schedule for all social media platforms
Implement promotional strategies to increase post visibility
KRIncrease the Open Rate of marketing emails by 25%
Segment email list for targeted, personalized content
Test different sending times and days
Improve subject lines to be more enticing and relevant
OKRs to amplify our brand visibility through strategic content marketing
ObjectiveAmplify our brand visibility through strategic content marketing
KRDrive a 25% growth in newsletter subscriptions with engaging blog posts
KRGenerate 20% increase in unique page visits through SEO-optimized content
Monitor website traffic and adjust SEO strategies accordingly
Conduct keyword research for highly searched terms in your industry
Optimize website content with selected keywords
KRBoost social media shares by 30% through effective content distribution
Create engaging, shareable content relevant to target audience
Utilize influencers for wider content distribution
Monitor and optimize content sharing strategies regularly
OKRs to establish definitive guidelines for all marketing functions
ObjectiveEstablish definitive guidelines for all marketing functions
KRImprove adherence to marketing principles, reducing deviation in marketing activities by 40%
Establish penalties for unnecessary deviations from set standards
Develop a review process ensuring alignment with marketing principles
Implement regular training sessions on fundamental marketing principles
KRImplement marketing principles across all teams, increasing alignment by 50%
Track and measure alignment progress periodically
Develop a unified strategic marketing plan for company alignment
Conduct workshops on essential marketing principles for all teams
KRFormulate 5 universal marketing principles that enhance ROI by 30%
Develop and detail five universal marketing principles
Research universal marketing principles in successful campaigns
Identify current successful marketing strategies that increase ROI
OKRs to amplify brand visibility of our SaaS technology through an Account-Based Marketing strategy
ObjectiveAmplify brand visibility of our SaaS technology through an Account-Based Marketing strategy
KRAchieve 15% increase in website traffic via personalized email marketing campaigns
Analyze and adjust campaigns based on metrics
Identify target audience for personalized email marketing
Develop engaging, personalized email content
KRSecure at least 10 qualified leads from top-tier target accounts each month
Initiate contact and nurture relationships with leads
Identify and research top-tier target accounts
Develop personalized outreach strategies for each account
KRGarner a 30% increase in social media following through targeted content promotion
Identify and analyze the audience's content interests
Develop and implement a tailored content strategy
Regularly monitor and optimize content performance
OKRs to boost revenue contribution from email marketing
ObjectiveBoost revenue contribution from email marketing
KRIncrease email subscriber base by 25%
Implement a high-converting pop-up subscription form on the website
Promote the email newsletter on all social media platforms
Offer exclusive content for subscribers only
KRAchieve an open rate of 30% for all marketing emails
Craft engaging, personalized subject lines for each email
Regularly test and optimize email content
Segment email lists for targeted marketing
KRIncrease conversion rate from email traffic to 5%
Implement personalized email marketing strategies
Optimize email design for mobile users
A/B test different subject lines and call-to-actions
OKRs to enhance knowledge on marketing and branding for B2B SaaS product optimization
ObjectiveEnhance knowledge on marketing and branding for B2B SaaS product optimization
KRImprove trial-to-subscription conversion rate by 20% through marketing strategies
Implement personalized email marketing campaigns
Run targeted social media promotions
Enhance product sign-up and onboarding process
KRIncrease brand awareness, achieving 15% growth in organic website traffic
Develop engaging social media campaigns
Collaborate with influencers for product promotion
Implement SEO strategies to improve search engine rankings
KRComplete three practical marketing and branding courses focused on B2B SaaS
Consistently participate and complete the chosen courses
Enroll in three selected marketing and branding courses
Research reputable online platforms offering B2B SaaS marketing courses
OKRs to establish a formidable brand presence
ObjectiveEstablish a formidable brand presence
KRLaunch 2 high-impact marketing campaigns
Coordinate a strategic schedule for campaign launch
Identify target audience and platform for each campaign
Develop engaging content and visuals
KRSecure 3 high-profile endorsements or partnerships
Craft compelling partnership or endorsement proposals
Schedule and conduct negotiation meetings
Identify and reach out to potential high-profile endorsers or partners
KRIncrease social media engagement by 25%
Engage actively by responding to comments and messages
Run contests or challenges to promote user participation
Post high-quality content consistently on all platforms
Market Strategist OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated OKR dashboards
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Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, you can move to Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Market Strategist OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to enhance innovation and synergy within startup house ecosystem
OKRs to improve ticket resolution process in DACH region
OKRs to coordinate comprehensive food safety trainings
OKRs to ensure provision of top-tier, cost-efficient education
OKRs to improve payroll processing
OKRs to enhance security and compliance on kubernetes platform