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tability.ioWhat are Linkedin OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.
We've tailored a list of OKRs examples for Linkedin to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Linkedin OKRs examples
You will find in the next section many different Linkedin Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to boost LinkedIn presence for recruiting and virtual assistance expansion
ObjectiveBoost LinkedIn presence for recruiting and virtual assistance expansion
KRSecure 10 successful client partnerships initiated via LinkedIn
Construct personalized pitches for each client- Identify and connect with potential clients on LinkedIn
- Close partnerships by means of LinkedIn conversations
- KREngage 40% more prospective clients through LinkedIn InMails
- Identify and follow additional 100 LinkedIn profiles of potential clients weekly
- Track response rates and optimise InMail content regularly
- Spend 1 hour daily sending personalised InMails to prospects
- KRIncrease LinkedIn company page followers by 300%
- Run a LinkedIn ad campaign targeting potential followers
- Create and frequently post engaging, industry-relevant content
- Regularly promote the company page on other social media networks
OKRs to increase LinkedIn brand engagement
- ObjectiveIncrease LinkedIn brand engagement
- KREnhance shares of LinkedIn posts by 30% within the quarter
- Improve post content quality, incorporating engaging visuals and compelling text
- Increase frequency of shares with networking connections and groups
- Utilize LinkedIn's analytic tools to monitor post performance
- KRAchieve a 20% rise in comments on LinkedIn posts by next quarter
- Promptly respond to and interact with commenters
- Increase posting frequency and share relevant, engaging content
- Use popular and trending hashtags in posts
- KRAchieve a 10% increase in LinkedIn page followers by quarter end
- Implement a targeted LinkedIn ad campaign to attract followers
- Promote LinkedIn page on other social media platforms
- Regularly post high-quality, engaging content
OKRs to increase hot leads through targeted LinkedIn ad campaign
- ObjectiveIncrease hot leads through targeted LinkedIn ad campaign
- KRAchieve 10% conversion rate from campaign leads to customers
- Analyze campaign performance and adjust for improvement
- Offer exclusive deals to engage prospective customers
- Identify target audience and refine marketing strategies
- KRGain 500 new hot leads from the LinkedIn campaign
- Design a LinkedIn campaign targeting relevant industry professionals
- Promote high-value content to attract potential leads
- Analyze campaign engagement, refine strategy, follow up vigorously
- KRAchieve a campaign click-through rate (CTR) of 5%
- Optimize your ad content to target your ideal audience demographics
- Regularly adjust campaign settings based on data analysis
- Test different types of ads and monitor their performances
OKRs to increase brand visibility through LinkedIn marketing and advertisements
- ObjectiveIncrease brand visibility through LinkedIn marketing and advertisements
- KRAchieve 15% conversion rate on LinkedIn paid ads
- Optimize ad content for relevance and engagement
- A/B test varying ad formats and visuals
- Refine targeting to reach potential leads
- KRAttract 500 new followers on the brand's LinkedIn page
- Create consistent, valuable content related to the brand's industry
- Launch a LinkedIn ad campaign targeting potential followers
- Promote LinkedIn page across other social media platforms
- KRBoost organic LinkedIn post engagement rate by 25%
- Utilize LinkedIn analytics for posting at peak times
- Regularly interact with comments on posts
- Create engaging content relevant to target audience
OKRs to increase LinkedIn activity on the company page
- ObjectiveIncrease LinkedIn activity on the company page
- KREngage 20% of our followers with the first 5 posts by month 2
- Monitor and respond to comments and messages swiftly
- Promote posts across various social media platforms
- Create engaging content tailored to follower's interests
- KRSchedule and create content for 5 LinkedIn posts by the end of month 1
- Identify key topics for five LinkedIn posts
- Set exact dates to publish each post
- Draft creative content for each post
- KRComplete and publish remaining 5 posts ensuring 30% audience engagement by month 3
- Write, edit, and finalize the remaining 5 blog posts
- Promote each post effectively to ensure 30% of audience interaction
- Use analytics to craft audience-engaging content for each post
OKRs to boost LinkedIn follower base by 20%
- ObjectiveBoost LinkedIn follower base by 20%
- KRCollaborate with five influential LinkedIn professionals to expand network visibility
- Identify five influential LinkedIn professionals related to your industry
- Connect and engage with them by commenting on or liking their posts
- Send personalized invitations to collaborate or start a project
- KRIncrease LinkedIn post frequency to five times per week for better engagement
- Assign content creation tasks to team members
- Develop a weekly content calendar outlining five diverse posts
- Analyze engagement and adjust strategy accordingly
- KRDesign and implement two monthly follower acquisition campaigns to attract new followers
- Create corresponding high engaging contents
- Monitor and analyze the results regularly
- Conceptualize target audience and campaign message
OKRs to establish a powerful and influential personal brand
- ObjectiveEstablish a powerful and influential personal brand
- KRIncrease LinkedIn network by 200 professionals within desired industry or niche
- Engage regularly in industry-related LinkedIn discussions
- Send personalized connection requests to 200 industry-specific professionals
- Post thoughtful content relevant to desired industry
- KRSecure at least 3 speaking engagements on relevant industry panels or webinars
- Create and send tailored proposals to event organizers
- Follow-up on sent proposals to secure engagements
- Identify suitable industry panels or webinars for engagement
- KRDevelop and launch personal website reaching 500 unique visitors within 3 weeks
- Use social media and email campaigns to drive traffic
- Design and build personal website with engaging, SEO-optimized content
- Implement a digital marketing strategy for website promotion
OKRs to enhance brand reputation to drive B2B lead generation
- ObjectiveEnhance brand reputation to drive B2B lead generation
- KRImprove website organic search traffic by 25% through SEO optimization
- Implement keyword research to enhance content relevance
- Build high-quality inbound links for improved visibility
- Improve site loading speed for enhanced user experience
- KRAchieve a 15% growth in testimonials and positive client reviews
- Ask satisfied customers to write a review or testimonial
- Promote testimonials on social media to encourage more
- Implement a rewards system for providing feedback
- KRIncrease LinkedIn engagement by 30% with quality content posting
- Create and share relevant, high-quality posts consistently
- Engage actively with comments and messages daily
- Regularly update and optimize LinkedIn profile
OKRs to increase Social Media x3
- ObjectiveTriple the growth of our social media
- KRLinkedIn total impressions 30k per month
- KRIncrease LinkedIn followers to 30K
- Promote content on other social media platforms
- Create an engaging profile and regularly update content
- Connect with relevant professionals and actively engage
- Utilize LinkedIn Ads for targeted campaigns
- KRTwitter total impressions 15k per month
- Analyze current performance metrics to identify areas of improvement
- Increase follower base to maximize potential reach
- Implement targeted Twitter advertising campaigns
- Optimize content to ensure maximum engagement
OKRs to secure suitable employment this summer
- ObjectiveSecure suitable employment this summer
- KRArrange for minimum of 2 interviews per week
- Follow up on unanswered interview requests regularly
- Identify and list potential interviewees
- Send out initial contact and interview request emails
- KRCustomize and send out at least 20 job applications weekly
- Update resume to align with desired job roles
- Find and select 20 suitable job vacancies weekly
- Customize and submit applications for selected jobs
- KRBuild network connections, aim to get 50+ LinkedIn relevant connections
- Utilize LinkedIn's 'People You May Know' feature regularly
- Send connection requests to professionals in your industry
- Engage with relevant posts, commenting to initiate conversations
How to write your own Linkedin OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Linkedin OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Linkedin OKRs
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Linkedin OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to strengthen change management proficiency across the organization
- OKRs to initiate transition from old privilege access management tools
- OKRs to enhance project profitability and delivery efficiency
- OKRs to develop an effective custom recruitment strategy for 100 roles
- OKRs to achieve weight loss through moderate dieting and regular exercise
- OKRs to secure a leadership role within the company