4 customisable OKR examples for Linkedin Marketing
What are Linkedin Marketing OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.
We've tailored a list of OKRs examples for Linkedin Marketing to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Linkedin Marketing OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Linkedin Marketing OKRs examples
You will find in the next section many different Linkedin Marketing Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to increase brand visibility through LinkedIn marketing and advertisements
- Increase brand visibility through LinkedIn marketing and advertisements
- Achieve 15% conversion rate on LinkedIn paid ads
- Optimize ad content for relevance and engagement
- A/B test varying ad formats and visuals
- Refine targeting to reach potential leads
- Attract 500 new followers on the brand's LinkedIn page
- Create consistent, valuable content related to the brand's industry
- Launch a LinkedIn ad campaign targeting potential followers
- Promote LinkedIn page across other social media platforms
- Boost organic LinkedIn post engagement rate by 25%
- Utilize LinkedIn analytics for posting at peak times
- Regularly interact with comments on posts
- Create engaging content relevant to target audience
2. OKRs to establish a powerful and influential personal brand
- Establish a powerful and influential personal brand
- Increase LinkedIn network by 200 professionals within desired industry or niche
- Engage regularly in industry-related LinkedIn discussions
- Send personalized connection requests to 200 industry-specific professionals
- Post thoughtful content relevant to desired industry
- Secure at least 3 speaking engagements on relevant industry panels or webinars
- Create and send tailored proposals to event organizers
- Follow-up on sent proposals to secure engagements
- Identify suitable industry panels or webinars for engagement
- Develop and launch personal website reaching 500 unique visitors within 3 weeks
- Use social media and email campaigns to drive traffic
- Design and build personal website with engaging, SEO-optimized content
- Implement a digital marketing strategy for website promotion
3. OKRs to increase hot leads through targeted LinkedIn ad campaign
- Increase hot leads through targeted LinkedIn ad campaign
- Achieve 10% conversion rate from campaign leads to customers
- Analyze campaign performance and adjust for improvement
- Offer exclusive deals to engage prospective customers
- Identify target audience and refine marketing strategies
- Gain 500 new hot leads from the LinkedIn campaign
- Design a LinkedIn campaign targeting relevant industry professionals
- Promote high-value content to attract potential leads
- Analyze campaign engagement, refine strategy, follow up vigorously
- Achieve a campaign click-through rate (CTR) of 5%
- Optimize your ad content to target your ideal audience demographics
- Regularly adjust campaign settings based on data analysis
- Test different types of ads and monitor their performances
4. OKRs to enhance brand reputation to drive B2B lead generation
- Enhance brand reputation to drive B2B lead generation
- Improve website organic search traffic by 25% through SEO optimization
- Implement keyword research to enhance content relevance
- Build high-quality inbound links for improved visibility
- Improve site loading speed for enhanced user experience
- Achieve a 15% growth in testimonials and positive client reviews
- Ask satisfied customers to write a review or testimonial
- Promote testimonials on social media to encourage more
- Implement a rewards system for providing feedback
- Increase LinkedIn engagement by 30% with quality content posting
- Create and share relevant, high-quality posts consistently
- Engage actively with comments and messages daily
- Regularly update and optimize LinkedIn profile
Linkedin Marketing OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Linkedin Marketing OKRs in a strategy map
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Linkedin Marketing OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to improve internal stakeholder usability of new ERP system OKRs to streamline human resources tasks including payroll and work permits OKRs to develop a widely distributed Health and Safety Awareness Bulletin OKRs to streamline and optimize global hiring processes OKRs to enhance comprehension of ITIL processes OKRs to launch MVP to our first 1,000 users
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.