OKR template to increase brand visibility through LinkedIn marketing and advertisements

public-lib · Published 4 months ago

Your OKR template

This OKR focuses on enhancing the brand visibility via LinkedIn marketing and paid advertisements. The first objective is to achieve a 15% conversion rate on these paid LinkedIn ads. Various strategies will be employed to achieve this, such as optimizing the ad content to improve its relevance and engagement, refining the targeting to reach potential leads, and conducting A/B testing with varying ad formats and visuals for optimized results.

Another significant target of this OKR is to attract 500 new followers to the brand's LinkedIn page. The initiative emphasizes on creating consistent, valuable content related to the brand's industry that will attract potential followers. This goal will be supported by launching a LinkedIn ad campaign specifically targeting future followers and promoting the LinkedIn page on other social media platforms, thereby increasing reach and opportunities for follower engagement.

The third outcome targeted is to boost the organic LinkedIn post engagement rate by 25%. This will be attempted through the smart utilization of LinkedIn analytics for posting at peak times for maximum visibility and interaction. A noteworthy milestone here would be regularly interacting with comments on posts, which helps build a community and improve follower engagement.

Finally, the brand aims to create engaging content that is relevant to the target audience - content that speaks to them and their interests, thereby improving the chances of post engagement and conversion. The OKR is all about leveraging LinkedIn as a platform to reach out to a wider audience while targeting those already engaged with the brand to improve visibility and conversion rates.

ObjectiveIncrease brand visibility through LinkedIn marketing and advertisements
KRAchieve 15% conversion rate on LinkedIn paid ads
Optimize ad content for relevance and engagement
A/B test varying ad formats and visuals
Refine targeting to reach potential leads
KRAttract 500 new followers on the brand's LinkedIn page
Create consistent, valuable content related to the brand's industry
Launch a LinkedIn ad campaign targeting potential followers
Promote LinkedIn page across other social media platforms
KRBoost organic LinkedIn post engagement rate by 25%
Utilize LinkedIn analytics for posting at peak times
Regularly interact with comments on posts
Create engaging content relevant to target audience

Use in Tability

How to edit and track OKRs with Tability

You'll probably want to edit the examples in this post, and Tability is the perfect tool for it.

Tability is an AI-powered platform that helps teams set better goals, monitor execution, and get help to achieve their objectives faster.

With Tability you can:

Use AI to draft a complete set of OKRs in seconds
Connect your OKRs and team goals to your project
Automate reporting with integrations and built-in dashboard

Instead of having to copy the content of the OKR examples in a doc or spreadsheet, you can use Tability’s magic importer to start using any of the examples in this page.

The import process can be done in seconds, allowing you to edit OKRs directly in a platform that knows how to manage and track goals.

Step 1. Sign up for a free Tability account

Go tohttps://tability.app/signup and create your account (it's free!)

Step 2. Create a plan

Follow the steps after your onboarding to create your first plan, you should get to a page that looks like the picture below.

Step 3. Use the magic importer

Click on Use magic import to open up the Magic Import modal.

Now, go back to the OKR examples, and click on Copy on the example that you’d like to use.

Paste the content in the text import section. Don’t worry about the formatting, Tability’s AI will be able to parse it!

Now, just click on Import from text and let the magic happen.

Once your example is in the plan editor, you will be able to:

Edit the objectives, key results, and tasks
Click on the target 0 → 100% to set better target
Use the tips and the AI to refine your goals

Step 4. Publish your plan

Once you’re done editing, you can publish your plan to switch to the goal-tracking mode.

From there you will have access to all the features that will help you and your team save hours with OKR reporting.

10+ built-in dashboards to visualise progress on your goals
Weekly reminders, data connectors, and smart notifications
9 views to map OKRs to strategic projects
Strategy map to align teams at scale