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10 OKR examples for Digital Marketing

What are Digital Marketing OKRs?

The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.

OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.

We've tailored a list of OKRs examples for Digital Marketing to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

How to write your own Digital Marketing OKRs

Option 1. Turn ideas into OKRs with Tability AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

Tability will then use your prompt to generate a fully editable OKR template.

Watch the video below to see it in action 👇

Option 2. Optimise existing OKRs with Tability Feedback tool

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

AI feedback for OKRs in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Option 3. Use the free OKR generator

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Digital Marketing OKRs examples

You'll find below a list of Objectives and Key Results templates for Digital Marketing. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

OKRs to establish a successful digital marketing agency

  • ObjectiveEstablish a successful digital marketing agency
  • KRSecure 10 long-term contracts with business clients by the end of next quarter
  • TaskCreate a persuasive contract proposal for each company
  • TaskInitiate meetings to present and negotiate contracts
  • TaskIdentify potential businesses in need of our services
  • KRHire and onboard 3 qualified digital marketing professionals for team expansion
  • TaskSource and shortlist digital marketing professionals based on qualification criteria
  • TaskConduct interviews and select top 3 candidates
  • TaskInitiate onboarding process for chosen professionals
  • KRAchieve a minimum of 15% quarter over quarter growth in revenue
  • TaskImplement strategies for increasing sales volume and average transaction size
  • TaskOptimize operational efficiency to reduce costs and increase profit margins
  • TaskDevelop targeted marketing campaigns to capture new customers

OKRs to boost our digital subscription numbers

  • ObjectiveBoost our digital subscription numbers
  • KRReduce subscription churn rate by 5% by enhancing user experience and satisfaction
  • TaskImplement regular feedback mechanism to understand user satisfaction
  • TaskEnhance customer support for quicker issue resolution
  • TaskDevelop personalized content to cater to user preferences and interests
  • KRConvert 10% of website visitors into digital subscription sign-ups
  • TaskImprove site UX for easy signup process
  • TaskImplement engaging pop-ups for subscription sign-ups
  • TaskOffer exclusive content to digital subscribers
  • KRIncrease website traffic by 20% through targeted marketing tactics
  • TaskLaunch targeted social media ad campaigns
  • TaskIdentify and utilize keywords relevant to target audience
  • TaskImplement Search Engine Optimization techniques

OKRs to amplify brand popularity and reach across all digital platforms

  • ObjectiveAmplify brand popularity and reach across all digital platforms
  • KRIncrease total followers across major social media platforms by 25%
  • TaskRun targeted ad campaigns to attract new followers
  • TaskEngage with followers by liking and commenting daily
  • TaskImplement a consistent posting schedule on all platforms
  • KREnhance brand's share of voice in the market by 20% via industry influencers
  • TaskIdentify influential industry leaders connected to the brand
  • TaskDevelop partnerships with selected influencers for promotions
  • TaskMonitor and adjust influencer marketing strategy for effectiveness
  • KRAchieve a 30% rise in website traffic through diversified online marketing strategies
  • TaskImplement SEO best practices to boost organic traffic
  • TaskRun targeted pay-per-click advertising campaigns
  • TaskDevelop engaging social media marketing campaigns

OKRs to stay informed on influencer trends and social media hype

  • ObjectiveStay informed on influencer trends and social media hype
  • KRRead 10 reputable digital marketing publications daily for the latest social media hype
  • TaskAllocate time daily to read these publications
  • TaskIdentify 10 reputable digital marketing publications
  • TaskMonitor latest trends in social media hype
  • KRFollow and analyze 20 new influencers each week for trend observations
  • TaskAnalyze and document observed trends for reporting
  • TaskRigorously follow their content daily for trend spotting
  • TaskIdentify 20 new influencers relevant to your field weekly
  • KRCompile a weekly report of top 5 recurring trends in the influencer marketplace
  • TaskAnalyze data and identify top 5 recurring weekly trends
  • TaskDaily, track global influencers activities and note recurring trends
  • TaskDraft a report summarizing these top 5 trends

OKRs to expand our customer base significantly

  • ObjectiveExpand our customer base significantly
  • KRIncrease our website traffic by 20% through targeted digital marketing
  • TaskImplement well-structured ad campaigns on social media
  • TaskDevelop engaging, keyword-rich content
  • TaskIdentify target audience for focused SEO optimization
  • KRAchieve a 15% increase in new customer sign-ups through referral initiatives
  • TaskImplement a referral rewards program for current customers
  • TaskTrack and analyze referral program success regularly
  • TaskPromote the referral program via social media
  • KRImprove the conversion rate of trial users to paid subscribers by 10%
  • TaskOffer exclusive benefits to trial users upgrading to paid
  • TaskOptimize User Interface for easy subscription upgrade
  • TaskImplement personalized email marketing for trial users

OKRs to boost the enrollment of subject matter experts

  • ObjectiveBoost the enrollment of subject matter experts
  • KREnhance digital marketing strategies to increase inquiries by 25%
  • TaskLaunch targeted social media ad campaigns
  • TaskOptimize website for mobile users to enhance accessibility
  • TaskImplement SEO tactics to boost website visibility and traffic
  • KREstablish partnerships with 5 professional bodies for expert recommendations
  • TaskInitiate contact and establish a relationship with each body
  • TaskIdentify and research 5 professional bodies relevant to our field
  • TaskNegotiate terms and finalize partnership agreements
  • KRImprove conversion rates of inquiries to enrollments by 15%
  • TaskImplement targeted follow-ups for all initial inquiries
  • TaskOptimize website design to simplify enrollment process
  • TaskEnhance marketing material focusing on enrollment benefits

OKRs to boost user base to achieve critical mass

  • ObjectiveBoost user base to achieve critical mass
  • KRIncrease website traffic by 50% through targeted digital marketing efforts
  • TaskCreate engaging content with regular blog and social media updates
  • TaskEnhance SEO keyword usage to improve search engine rankings
  • TaskIdentify target audience and their preferences to tailor marketing efforts
  • KRRetain 20% more existing users by introducing a loyalty reward program
  • TaskCommunicate the program to existing users
  • TaskTrain staff on program benefits and enrollment
  • TaskDevelop a compelling loyalty reward program
  • KRImprove website sign-up conversion rate by 30% by optimizing user interface
  • TaskConduct A/B testing for efficient interface elements
  • TaskAnalyze and streamline the sign-up process for user convenience
  • TaskEnhance website design for better user engagement

OKRs to strengthen and expand our outbound marketing efforts

  • ObjectiveStrengthen and expand our outbound marketing efforts
  • KRIncrease the outbound marketing leads by 25%
  • TaskDevelop a compelling cold outreach script
  • TaskIncrease number of weekly emails by 25%
  • TaskImplement paid social media advertising
  • KRImplement 3 new outbound marketing strategiessuccessfully
  • TaskResearch and identify three new outbound marketing strategies
  • TaskDevelop a detailed, step-by-step implementation plan
  • TaskExecute the plan and monitor its success
  • KRAchieve a 10% improvement in the conversion rate of outbound leads
  • TaskOptimize website's user interface for increased user engagement
  • TaskImplement personalized and targeted email marketing strategies
  • TaskEnhance after-sales service and customer support

OKRs to enhance outreach with effective marketing strategies and brand visibility

  • ObjectiveEnhance outreach with effective marketing strategies and brand visibility
  • KRIncrease social media organic engagement by 30%
  • TaskEncourage audience interaction through quizzes and contests
  • TaskDevelop and share high-quality, relevant content regularly
  • TaskBoost posts visibility using suitable hashtags and keywords
  • KRSecure 5 new partnerships with relevant businesses for brand cross-promotion
  • KRImplement marketing campaign that results in 20% increase in website traffic
  • TaskDevelop engaging content and visuals for digital marketing materials
  • TaskImplement SEO strategy for improved online visibility
  • TaskConduct targeted social media advertising campaigns

OKRs to increase visibility of our website using SEO practices

  • ObjectiveIncrease visibility of our website using SEO practices
  • KRImprove the site's organic traffic by 20% from SEO methods
  • TaskDevelop and post engaging, keyword-optimized content regularly
  • TaskImplement SEO-friendly metadata for all website pages
  • TaskBuild high-quality, relevant backlinks for the site
  • KRIncrease backlink count by 15% with high quality, relevant sites
  • TaskIdentify high-quality sites relevant to our content
  • TaskMonitor and track backlink progress regularly
  • TaskDraft personalized outreach emails for link opportunities
  • KRAchieve the first page ranking for 5 targeted keywords on Google
  • TaskConsistently produce quality, keyword-optimized blog posts
  • TaskRegularly monitor, analyze, and adjust keyword strategies
  • TaskImplement SEO strategies for target keywords on website content

Digital Marketing OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Digital Marketing OKRs

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Digital Marketing OKR templates

We have more templates to help you draft your team goals and OKRs.

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