OKR template to boost our digital subscription numbers

public-lib · Published about 2 months ago

The OKR focuses on increasing the company's digital subscription numbers. The first objective seeks to reduce the subscription churn rate by 5% through improved user experience and satisfaction. To achieve this, initiatives such as implementing a regular feedback mechanism, enhancing customer support, and developing personalized content have been put in place.

The second objective targets converting 10% of website visitors into digital subscription sign-ups. Strategies used to meet this target include improving the site’s user experience for easy signup processes, implementing engaging pop-ups for subscription sign-ups, and offering exclusive content to digital subscribers.

The last objective aims to increase website traffic by 20% through targeted marketing tactics. To achieve this, the company plans to launch targeted social media ad campaigns, identify and utilize keywords relevant to their target audience, and implement Search Engine Optimization techniques.

In summary, this OKR sets strategic initiatives and targets to enhance customer satisfaction, increase the conversion rate of website visitors, and drive more traffic to the company’s website, all to boost overall digital subscription numbers.
  • ObjectiveBoost our digital subscription numbers
  • Key ResultReduce subscription churn rate by 5% by enhancing user experience and satisfaction
  • TaskImplement regular feedback mechanism to understand user satisfaction
  • TaskEnhance customer support for quicker issue resolution
  • TaskDevelop personalized content to cater to user preferences and interests
  • Key ResultConvert 10% of website visitors into digital subscription sign-ups
  • TaskImprove site UX for easy signup process
  • TaskImplement engaging pop-ups for subscription sign-ups
  • TaskOffer exclusive content to digital subscribers
  • Key ResultIncrease website traffic by 20% through targeted marketing tactics
  • TaskLaunch targeted social media ad campaigns
  • TaskIdentify and utilize keywords relevant to target audience
  • TaskImplement Search Engine Optimization techniques
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