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OKR template to amplify brand popularity and reach across all digital platforms

public-lib · Published 8 months ago

Your OKR template

The OKR's overall goal is to enhance brand popularity and reach on all digital platforms. This particular target is the driving force for three primary objectives. Firstly, to lead a 25% increase in social media followers, with initiatives such as targeted ads, follower engagement, and a consistent posting schedule.

Secondly, the purpose is to boost the brand's share of voice (SOV) in the market by 20% via influencers. This goal involves recognizing industry leaders, developing promotions with selected influencers, and monitoring and adjusting the influencer marketing strategy's effectiveness.

The third and final objective is to cause a 30% rise in website traffic through a diverse range of online marketing strategies. To achieve this, application of Search Engine Optimization (SEO) practices, targeted pay-per-click ad campaigns, and devising engaging social media marketing strategies are the highlighted initiatives.

Overall, the OKR focuses on enhancing digital marketing efforts, using influencers for promotions, and optimizing the brand's online presence to attain an increased follower base, amplified share of voice, and higher website traffic.
  • ObjectiveObjectiveAmplify brand popularity and reach across all digital platforms
  • Key ResultKRIncrease total followers across major social media platforms by 25%
  • TaskRun targeted ad campaigns to attract new followers
  • TaskEngage with followers by liking and commenting daily
  • TaskImplement a consistent posting schedule on all platforms
  • Key ResultKREnhance brand's share of voice in the market by 20% via industry influencers
  • TaskIdentify influential industry leaders connected to the brand
  • TaskDevelop partnerships with selected influencers for promotions
  • TaskMonitor and adjust influencer marketing strategy for effectiveness
  • Key ResultKRAchieve a 30% rise in website traffic through diversified online marketing strategies
  • TaskImplement SEO best practices to boost organic traffic
  • TaskRun targeted pay-per-click advertising campaigns
  • TaskDevelop engaging social media marketing campaigns
Use in Tability

How to edit and track OKRs with Tability

You'll probably want to edit the examples in this post, and Tability is the perfect tool for it.

Tability is an AI-powered platform that helps teams set better goals, monitor execution, and get help to achieve their objectives faster.

With Tability you can:

  • Use AI to draft a complete set of OKRs in seconds
  • Connect your OKRs and team goals to your project
  • Automate reporting with integrations and built-in dashboard

Instead of having to copy the content of the OKR examples in a doc or spreadsheet, you can use Tability’s magic importer to start using any of the examples in this page.

The import process can be done in seconds, allowing you to edit OKRs directly in a platform that knows how to manage and track goals.

Step 1. Sign up for a free Tability account

Go tohttps://tability.app/signup and create your account (it's free!)

Step 2. Create a plan

Follow the steps after your onboarding to create your first plan, you should get to a page that looks like the picture below.

Tability Import Options

Step 3. Use the magic importer

Click on Use magic import to open up the Magic Import modal.

Now, go back to the OKR examples, and click on Copy on the example that you’d like to use.

Copy from the template

Paste the content in the text import section. Don’t worry about the formatting, Tability’s AI will be able to parse it!

Importing from text

Now, just click on Import from text and let the magic happen.

Tability editor with imported content

Once your example is in the plan editor, you will be able to:

  • Edit the objectives, key results, and tasks
  • Click on the target 0 → 100% to set better target
  • Use the tips and the AI to refine your goals

Step 4. Publish your plan

Once you’re done editing, you can publish your plan to switch to the goal-tracking mode.

Publish import

From there you will have access to all the features that will help you and your team save hours with OKR reporting.

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