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OKR template to successfully launch the new brand creative

public-lib · Published 3 months ago

This OKR sets out to successfully launch a new brand creative. This mostly involves increasing social media engagement on brand posts by 20% after the launch. Initiatives to achieve this outcome includes developing engaging content with interactive elements, defining hashtags for better visibility and audience engagement, and running user-generated content campaigns.

A secondary objective involves finalizing the creative designs for the potential brand logo by consulting three professional designers. This task is made actionable by approving the logo's final design, collaborating with the designers for logo ideas, and reviewing all the proposed logo designs.

The OKR further aims to optimize the brand’s website for the new creative, with a projected goal of decreasing the bounce rate by 10%. To realize this, it is necessary to improve the site’s speed and overall user experience, incorporate the new brand aesthetics into the website, and effectively implement SEO strategies on the site.

In summary, this OKR focuses on launching a new brand creative with specific strategies to increase social media interaction on brand posts, finalize a unique brand logo, and optimize the brand's website for enhanced user experience.
  • ObjectiveObjectiveSuccessfully launch the new brand creative
  • Key ResultKRIncrease social media engagements on brand posts by 20% after the launch
  • TaskDevelop engaging content, incorporating interactive elements like polls or quizzes
  • TaskDefine hashtags for better post visibility and audience interaction
  • TaskRun user-generated content campaigns to drive engagement
  • Key ResultKRFinalize creative designs for potential brand logo by consulting 3 professional designers
  • TaskApprove final logo design for the brand
  • TaskCollaborate with three professional designers for logo ideas
  • TaskReview and evaluate proposed logo designs
  • Key ResultKROptimize our website for the new brand creative, achieving a decrease in bounce rate by 10%
  • TaskImprove site speed and overall user experience
  • TaskIncorporate new brand creative aesthetics onto the website
  • TaskImplement effective SEO strategies on the site
Use in Tability

How to edit and track OKRs with Tability

You'll probably want to edit the examples in this post, and Tability is the perfect tool for it.

Tability is an AI-powered platform that helps teams set better goals, monitor execution, and get help to achieve their objectives faster.

With Tability you can:

  • Use AI to draft a complete set of OKRs in seconds
  • Connect your OKRs and team goals to your project
  • Automate reporting with integrations and built-in dashboard

Instead of having to copy the content of the OKR examples in a doc or spreadsheet, you can use Tability’s magic importer to start using any of the examples in this page.

The import process can be done in seconds, allowing you to edit OKRs directly in a platform that knows how to manage and track goals.

Step 1. Sign up for a free Tability account

Go tohttps://tability.app/signup and create your account (it's free!)

Step 2. Create a plan

Follow the steps after your onboarding to create your first plan, you should get to a page that looks like the picture below.

Tability Import Options

Step 3. Use the magic importer

Click on Use magic import to open up the Magic Import modal.

Now, go back to the OKR examples, and click on Copy on the example that you’d like to use.

Copy from the template

Paste the content in the text import section. Don’t worry about the formatting, Tability’s AI will be able to parse it!

Importing from text

Now, just click on Import from text and let the magic happen.

Tability editor with imported content

Once your example is in the plan editor, you will be able to:

  • Edit the objectives, key results, and tasks
  • Click on the target 0 → 100% to set better target
  • Use the tips and the AI to refine your goals

Step 4. Publish your plan

Once you’re done editing, you can publish your plan to switch to the goal-tracking mode.

Publish import

From there you will have access to all the features that will help you and your team save hours with OKR reporting.

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