6 customisable OKR examples for Linkedin Manager

What are Linkedin Manager OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.

We've tailored a list of OKRs examples for Linkedin Manager to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Linkedin Manager OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Our customisable Linkedin Manager OKRs examples

You will find in the next section many different Linkedin Manager Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

1OKRs to boost LinkedIn presence for recruiting and virtual assistance expansion

  • ObjectiveBoost LinkedIn presence for recruiting and virtual assistance expansion
  • Key ResultSecure 10 successful client partnerships initiated via LinkedIn
  • TaskConstruct personalized pitches for each client
  • TaskIdentify and connect with potential clients on LinkedIn
  • TaskClose partnerships by means of LinkedIn conversations
  • Key ResultEngage 40% more prospective clients through LinkedIn InMails
  • TaskIdentify and follow additional 100 LinkedIn profiles of potential clients weekly
  • TaskTrack response rates and optimise InMail content regularly
  • TaskSpend 1 hour daily sending personalised InMails to prospects
  • Key ResultIncrease LinkedIn company page followers by 300%
  • TaskRun a LinkedIn ad campaign targeting potential followers
  • TaskCreate and frequently post engaging, industry-relevant content
  • TaskRegularly promote the company page on other social media networks

2OKRs to increase hot leads through targeted LinkedIn ad campaign

  • ObjectiveIncrease hot leads through targeted LinkedIn ad campaign
  • Key ResultAchieve 10% conversion rate from campaign leads to customers
  • TaskAnalyze campaign performance and adjust for improvement
  • TaskOffer exclusive deals to engage prospective customers
  • TaskIdentify target audience and refine marketing strategies
  • Key ResultGain 500 new hot leads from the LinkedIn campaign
  • TaskDesign a LinkedIn campaign targeting relevant industry professionals
  • TaskPromote high-value content to attract potential leads
  • TaskAnalyze campaign engagement, refine strategy, follow up vigorously
  • Key ResultAchieve a campaign click-through rate (CTR) of 5%
  • TaskOptimize your ad content to target your ideal audience demographics
  • TaskRegularly adjust campaign settings based on data analysis
  • TaskTest different types of ads and monitor their performances

3OKRs to increase LinkedIn brand engagement

  • ObjectiveIncrease LinkedIn brand engagement
  • Key ResultEnhance shares of LinkedIn posts by 30% within the quarter
  • TaskImprove post content quality, incorporating engaging visuals and compelling text
  • TaskIncrease frequency of shares with networking connections and groups
  • TaskUtilize LinkedIn's analytic tools to monitor post performance
  • Key ResultAchieve a 20% rise in comments on LinkedIn posts by next quarter
  • TaskPromptly respond to and interact with commenters
  • TaskIncrease posting frequency and share relevant, engaging content
  • TaskUse popular and trending hashtags in posts
  • Key ResultAchieve a 10% increase in LinkedIn page followers by quarter end
  • TaskImplement a targeted LinkedIn ad campaign to attract followers
  • TaskPromote LinkedIn page on other social media platforms
  • TaskRegularly post high-quality, engaging content

4OKRs to increase brand visibility through LinkedIn marketing and advertisements

  • ObjectiveIncrease brand visibility through LinkedIn marketing and advertisements
  • Key ResultAchieve 15% conversion rate on LinkedIn paid ads
  • TaskOptimize ad content for relevance and engagement
  • TaskA/B test varying ad formats and visuals
  • TaskRefine targeting to reach potential leads
  • Key ResultAttract 500 new followers on the brand's LinkedIn page
  • TaskCreate consistent, valuable content related to the brand's industry
  • TaskLaunch a LinkedIn ad campaign targeting potential followers
  • TaskPromote LinkedIn page across other social media platforms
  • Key ResultBoost organic LinkedIn post engagement rate by 25%
  • TaskUtilize LinkedIn analytics for posting at peak times
  • TaskRegularly interact with comments on posts
  • TaskCreate engaging content relevant to target audience

5OKRs to increase LinkedIn activity on the company page

  • ObjectiveIncrease LinkedIn activity on the company page
  • Key ResultEngage 20% of our followers with the first 5 posts by month 2
  • TaskMonitor and respond to comments and messages swiftly
  • TaskPromote posts across various social media platforms
  • TaskCreate engaging content tailored to follower's interests
  • Key ResultSchedule and create content for 5 LinkedIn posts by the end of month 1
  • TaskIdentify key topics for five LinkedIn posts
  • TaskSet exact dates to publish each post
  • TaskDraft creative content for each post
  • Key ResultComplete and publish remaining 5 posts ensuring 30% audience engagement by month 3
  • TaskWrite, edit, and finalize the remaining 5 blog posts
  • TaskPromote each post effectively to ensure 30% of audience interaction
  • TaskUse analytics to craft audience-engaging content for each post

6OKRs to enhance brand reputation to drive B2B lead generation

  • ObjectiveEnhance brand reputation to drive B2B lead generation
  • Key ResultImprove website organic search traffic by 25% through SEO optimization
  • TaskImplement keyword research to enhance content relevance
  • TaskBuild high-quality inbound links for improved visibility
  • TaskImprove site loading speed for enhanced user experience
  • Key ResultAchieve a 15% growth in testimonials and positive client reviews
  • TaskAsk satisfied customers to write a review or testimonial
  • TaskPromote testimonials on social media to encourage more
  • TaskImplement a rewards system for providing feedback
  • Key ResultIncrease LinkedIn engagement by 30% with quality content posting
  • TaskCreate and share relevant, high-quality posts consistently
  • TaskEngage actively with comments and messages daily
  • TaskRegularly update and optimize LinkedIn profile

Linkedin Manager OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Linkedin Manager OKRs in a strategy map

The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Linkedin Manager OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

What's next? Try Tability's goal-setting AI

You can create an iterate on your OKRs using Tability's unique goal-setting AI.

Watch the demo below, then hop on the platform for a free trial.

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