OKR template to amplify brand visibility of our SaaS technology through an Account-Based Marketing strategy

The main objective of this OKR is to enhance the brand's visibility by applying an Account-Based Marketing strategy for our SaaS technology. This will entail initiating specific marketing initiatives related to personalized email marketing, targeted lead acquisition from top-tier accounts and increasing our social media following.

The first key result aimed is a 15% rise in website traffic achieved through personalized email campaigns. This will involve identifying the target audience, developing engaging content for those identified, and adjusting the campaigns based on metrics and analyses performed.

The second key result focuses on securing at least 10 qualified leads monthly from top-tier target accounts. Initiating contact and nurturing relationship with these leads will play a major role in achieving this result. Additionally, identifying and researching the top-tier target accounts, and developing personalized outreach strategies for each account will be necessary.

Lastly, it aims to achieve a 30% increase in social media following through targeted content promotion. Key initiatives will include identifying and analyzing the audience's content interests, developing and implementing a tailored content strategy and constantly monitoring and optimizing content performance.