OKR template to optimize CPA by reducing it by 15%

Tability Templates · Published over 1 year ago

Your OKR template

Introduction:

ObjectiveDecrease CPA by 15%
KRIdentify and pause underperforming campaigns
Pause or adjust campaigns that consistently underperform benchmarks
Review campaign performance metrics
Determine performance benchmarks for each campaign
Compare benchmarks to current campaign performance
KROptimize landing pages for higher conversion rates
Increase page load speed by optimizing images and minimizing text
Simplify form fields and reduce the number of required inputs
Conduct A/B testing to determine optimal page layout
Create clear call-to-action button with contrasting color and placement
KRPerform a comprehensive audit of current campaigns
Review campaign goals and success metrics
Evaluate ad copy and creative effectiveness
Analyze audience targeting and segmentation
Assess budget allocation and ROI
KRIncrease bids on top-performing campaigns
Monitor campaign performance to evaluate the effectiveness of bid increases
Identify top-performing campaigns
Implement bid increases on identified campaigns
Analyze performance data to determine bid increase percentage

How to edit and track OKRs with Tability

You'll probably want to edit the examples in this post, and Tability is the perfect tool for it.

Tability is an AI-powered platform that helps teams set better goals, monitor execution, and get help to achieve their objectives faster.

With Tability you can:

Use AI to draft a complete set of OKRs in seconds
Connect your OKRs and team goals to your project
Automate reporting with integrations and built-in dashboard

Instead of having to copy the content of the OKR examples in a doc or spreadsheet, you can use Tability’s magic importer to start using any of the examples in this page.

The import process can be done in seconds, allowing you to edit OKRs directly in a platform that knows how to manage and track goals.

Step 1. Sign up for a free Tability account

Go tohttps://tability.app/signup and create your account (it's free!)

Step 2. Create a plan

Follow the steps after your onboarding to create your first plan, you should get to a page that looks like the picture below.

Step 3. Use the magic importer

Click on Use magic import to open up the Magic Import modal.

Now, go back to the OKR examples, and click on Copy on the example that you’d like to use.

Paste the content in the text import section. Don’t worry about the formatting, Tability’s AI will be able to parse it!

Now, just click on Import from text and let the magic happen.

Once your example is in the plan editor, you will be able to:

Edit the objectives, key results, and tasks
Click on the target 0 → 100% to set better target
Use the tips and the AI to refine your goals

Step 4. Publish your plan

Once you’re done editing, you can publish your plan to switch to the goal-tracking mode.

From there you will have access to all the features that will help you and your team save hours with OKR reporting.

10+ built-in dashboards to visualise progress on your goals
Weekly reminders, data connectors, and smart notifications
9 views to map OKRs to strategic projects
Strategy map to align teams at scale