6 customisable OKR examples for Content Production
What are Content Production OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We have curated a selection of OKR examples specifically for Content Production to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Content Production OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Content Production OKRs examples
You will find in the next section many different Content Production Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to establish a substantial presence on YouTube
Establish a substantial presence on YouTube
Create and upload a minimum of 15 high-quality, engaging videos
Upload videos through designated platform
Plan out content topics and storyboard for 15 videos
Produce, edit and finalize each video
Attract and gain 1000 new subscribers to my YouTube channel
Promote channel widely through social media outlets
Implement SEO techniques to improve channel visibility
Create intriguing, high-quality content relevant to target audience
Garner an average of 2000 views per video
Implement strategic SEO techniques for video discoverability
Consistently promote videos on different social media platforms
Create engaging, high-quality content appealing to target audience
2. OKRs to enhance lead generation by delivering high-quality content
Enhance lead generation by delivering high-quality content
Improve content engagement metrics by 30% to gain a qualified audience
Share content regularly on all social media platforms
Develop engaging, high-quality content targeting user interests
Enhance SEO practices to secure higher organic search results
Publish 20% more high-quality, lead-generating content pieces to capture prospective leads
Assign more resources to content production
Identify topics that resonate with our target audience
Test and refine lead-generation strategies
Increase monthly MQLs by 25% through leveraging SEO in content creation
3. OKRs to successfully complete 80% of the content project
Successfully complete 80% of the content project
Enhance content quality by getting two positive feedback per week from the editor
Request feedback after implementing changes
Incorporate editor's suggested changes in content
Submit articles regularly for the editor's review
Decrease project revision rate by 15% through careful drafting and editing
Train staff on meticulous proofreading techniques
Increase frequency of project editing cycles
Implement stringent project drafting protocols
Increase daily writing output by 20% to fast-track the project
Enhance writing efficiency through training/tools
Limit distractions during writing periods
Allocate more daily hours exclusively to writing tasks
4. OKRs to enhance quality and reach of written content at TechnoStruct Academy
Enhance quality and reach of written content at TechnoStruct Academy
Increase weekly content output by 25% without compromising quality
Prioritize content production within your weekly schedule
Organize and streamline content creation process
Invest in automation tools for efficiency
Achieve a 20% increase in reader engagement metrics
Implement a user-friendly comment section
Develop and implement a personalized content recommendation system
Increase frequency of engaging, interactive posts
Receive positive feedback on 90% of content published
Consistently create high-quality, engaging content
Regularly solicit reader feedback to make improvements
Implement changes based on received feedback swiftly
5. OKRs to enhance triggering and conversion rates through effective marketing strategies
Enhance triggering and conversion rates through effective marketing strategies
Elevate conversion rates by 10% via optimizing the website's landing page
Improve loading speed of the landing page
Create engaging, relevant content for the audience
Conduct A/B testing on various landing page designs
Boost social media engagement by 30% through regular, quality content posting
Develop engaging, relevant content that encourages interaction
Create a consistent posting schedule for all social media platforms
Implement promotional strategies to increase post visibility
Increase the Open Rate of marketing emails by 25%
Segment email list for targeted, personalized content
Test different sending times and days
Improve subject lines to be more enticing and relevant
6. OKRs to create an influential digital platform for societal issues
Create an influential digital platform for societal issues
Increase registered users by 30% with diverse demographics
Offer special promotions for new user registrations
Develop partnerships with diverse communities and influencers
Implement a targeted multichannel marketing campaign
Produce and publish 50 unique high-quality content pieces on societal issues
Research, write, and edit each piece
Publish content through various channels
Identify 50 societal issues for content topics
Achieve 20% user engagement via active discussions and comments on posts
Develop a user reward/incentive system for active participation
Create engaging content encouraging active discussions
Moderately promote active conversation and user interaction
Content Production OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Content Production OKRs in a strategy map
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Content Production OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to implement successful project tracking and KPI definition system
OKRs to elevate operational excellence and customer experience
OKRs to cultivate exceptional leadership character traits
OKRs to amplify our product's feature set
OKRs to enhance English skills by reading more books
OKRs to ensure full compliance with health and safety regulations
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.