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tability.ioWhat are Content Production OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We have curated a selection of OKR examples specifically for Content Production to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Content Production OKRs examples
You will find in the next section many different Content Production Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to establish a substantial presence on YouTube
ObjectiveEstablish a substantial presence on YouTube
KRCreate and upload a minimum of 15 high-quality, engaging videos
Upload videos through designated platform- Plan out content topics and storyboard for 15 videos
- Produce, edit and finalize each video
- KRAttract and gain 1000 new subscribers to my YouTube channel
- Promote channel widely through social media outlets
- Implement SEO techniques to improve channel visibility
- Create intriguing, high-quality content relevant to target audience
- KRGarner an average of 2000 views per video
- Implement strategic SEO techniques for video discoverability
- Consistently promote videos on different social media platforms
- Create engaging, high-quality content appealing to target audience
OKRs to enhance lead generation by delivering high-quality content
- ObjectiveEnhance lead generation by delivering high-quality content
- KRImprove content engagement metrics by 30% to gain a qualified audience
- Share content regularly on all social media platforms
- Develop engaging, high-quality content targeting user interests
- Enhance SEO practices to secure higher organic search results
- KRPublish 20% more high-quality, lead-generating content pieces to capture prospective leads
- Assign more resources to content production
- Identify topics that resonate with our target audience
- Test and refine lead-generation strategies
- KRIncrease monthly MQLs by 25% through leveraging SEO in content creation
OKRs to successfully complete 80% of the content project
- ObjectiveSuccessfully complete 80% of the content project
- KREnhance content quality by getting two positive feedback per week from the editor
- Request feedback after implementing changes
- Incorporate editor's suggested changes in content
- Submit articles regularly for the editor's review
- KRDecrease project revision rate by 15% through careful drafting and editing
- Train staff on meticulous proofreading techniques
- Increase frequency of project editing cycles
- Implement stringent project drafting protocols
- KRIncrease daily writing output by 20% to fast-track the project
- Enhance writing efficiency through training/tools
- Limit distractions during writing periods
- Allocate more daily hours exclusively to writing tasks
OKRs to monetize my YouTube channel
- ObjectiveMonetize my YouTube channel
- KRIncrease subscriber count to 1000 before Q4 end
- Launch a referral program with incentives
- Enhance email marketing strategies for retention
- Implement an aggressive social media marketing campaign
- KRDeliver 4000 watch hours across all videos
- Create engaging content to increase viewer watch time
- Analyze viewer retention data to improve future videos
- Promote videos on different social media channels
- KRStrategize and publish 20 monetizable video content pieces
- Distribute and promote each video across platforms
- Produce and edit the outlined video content
- Develop an outline of topics for 20 monetizable video content pieces
OKRs to enhance quality and reach of written content at TechnoStruct Academy
- ObjectiveEnhance quality and reach of written content at TechnoStruct Academy
- KRIncrease weekly content output by 25% without compromising quality
- Prioritize content production within your weekly schedule
- Organize and streamline content creation process
- Invest in automation tools for efficiency
- KRAchieve a 20% increase in reader engagement metrics
- Implement a user-friendly comment section
- Develop and implement a personalized content recommendation system
- Increase frequency of engaging, interactive posts
- KRReceive positive feedback on 90% of content published
- Consistently create high-quality, engaging content
- Regularly solicit reader feedback to make improvements
- Implement changes based on received feedback swiftly
OKRs to enhance triggering and conversion rates through effective marketing strategies
- ObjectiveEnhance triggering and conversion rates through effective marketing strategies
- KRElevate conversion rates by 10% via optimizing the website's landing page
- Improve loading speed of the landing page
- Create engaging, relevant content for the audience
- Conduct A/B testing on various landing page designs
- KRBoost social media engagement by 30% through regular, quality content posting
- Develop engaging, relevant content that encourages interaction
- Create a consistent posting schedule for all social media platforms
- Implement promotional strategies to increase post visibility
- KRIncrease the Open Rate of marketing emails by 25%
- Segment email list for targeted, personalized content
- Test different sending times and days
- Improve subject lines to be more enticing and relevant
OKRs to create an influential digital platform for societal issues
- ObjectiveCreate an influential digital platform for societal issues
- KRIncrease registered users by 30% with diverse demographics
- Offer special promotions for new user registrations
- Develop partnerships with diverse communities and influencers
- Implement a targeted multichannel marketing campaign
- KRProduce and publish 50 unique high-quality content pieces on societal issues
- Research, write, and edit each piece
- Publish content through various channels
- Identify 50 societal issues for content topics
- KRAchieve 20% user engagement via active discussions and comments on posts
- Develop a user reward/incentive system for active participation
- Create engaging content encouraging active discussions
- Moderately promote active conversation and user interaction
How to write your own Content Production OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Content Production OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Content Production OKRs
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Content Production OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to achieve high app store ratings through positive reviews
- OKRs to boost employee skills development by 20% with minimal budget
- OKRs to achieve significant reduction in operations cost
- OKRs to instill value-driven mindset across all work processes
- OKRs to boost customer acquisition for our Marketplace Reporting App
- OKRs to enhance skills in dealing with complaints and conflict resolution