Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.
What are Content Manager OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We have curated a selection of OKR examples specifically for Content Manager to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Content Manager OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Content Manager OKRs examples
You will find in the next section many different Content Manager Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to enhance content quality to align with updated guidelines
ObjectiveEnhance content quality to align with updated guidelines
KRIncrease guideline-adherence in updated content by 90% measured through internal assessments
Implement regular internal assessments for content update- Conduct training on guideline adherence
- Develop feedback mechanism for content contributors
- KRConduct a comprehensive review of all content by week 3
- Allocate specific review tasks to team members
- Compile all content for review by end of week 1
- Complete all reviews and edits by end of week 3
- KRIdentify and correct 75% of non-compliant content items by week 5
- Identify non-compliant content within available resources
- Analyze and categorize identified non-compliant content
- Implement corrections for 75% of identified non-compliant content
OKRs to develop a widely distributed Health and Safety Awareness Bulletin
- ObjectiveDevelop a widely distributed Health and Safety Awareness Bulletin
- KRGenerate content on 10 relevant H&S topics by interviewing industry experts
- Identify 10 relevant H&S topics
- Conduct interviews and generate content
- Locate industry experts for interviews
- KRIncrease bulletin subscribers by 50% using focused marketing strategies
- Develop an engaging marketing campaign to attract subscribers
- Identify potential target demographics for the bulletin
- Implement referral incentives for existing subscribers
- KRGarner at least 90% positive feedback on the bulletin's effectiveness and relevance
- Implement improvement based on survey feedback
- Utilize user surveys to quantify bulletin satisfaction
- Enhance bulletin content for relevance and value
OKRs to enhance lead generation by delivering high-quality content
- ObjectiveEnhance lead generation by delivering high-quality content
- KRImprove content engagement metrics by 30% to gain a qualified audience
- Share content regularly on all social media platforms
- Develop engaging, high-quality content targeting user interests
- Enhance SEO practices to secure higher organic search results
- KRPublish 20% more high-quality, lead-generating content pieces to capture prospective leads
- Assign more resources to content production
- Identify topics that resonate with our target audience
- Test and refine lead-generation strategies
- KRIncrease monthly MQLs by 25% through leveraging SEO in content creation
OKRs to boost social media content shares by refining our content strategy
- ObjectiveBoost social media content shares by refining our content strategy
- KRImplement the revised content strategy on all social media channels to test efficacy
- Update all social media channels with the revised content strategy
- Adjust strategy as needed based on analytics feedback
- Monitor engagement metrics on all platforms for efficacy analysis
- KRAchieve over 20% increase in content shares across all social media platforms
- Optimise posts for each specific social media platform
- Implement a promotion strategy to boost content visibility
- Create engaging, shareable content relevant to target audience
- KRDevelop a refreshed, audience-focused content strategy by collaborating with market research
- Develop innovative, audience-centric content ideas
- Implement the new content strategy and measure engagement
- Assemble team for market research and audience analysis
OKRs to implement AI for content enhancement
- ObjectiveImplement AI for content enhancement
- KRIncorporate AI algorithms into content management system by end of quarter
- Develop strategy for integrating identified AI algorithms
- Implement and test AI integration within the system
- Identify suitable AI algorithms for the content management system
- KRIncrease content personalization using AI by 30%
- Implement AI-driven algorithms for personalized content curation
- Enhance user profiling for improved personalization accuracy
- Conduct A/B testing to optimize AI personalization efforts
- KRImprove content discoverability by 40% through AI-based SEO improvements
- Develop AI-driven keywords and meta tags for better search visibility
- Implement AI algorithms to evaluate and optimize SEO strategies
- Utilize AI for predictive analysis of trending topics and keywords
OKRs to boost overall community engagement on the platform
- ObjectiveBoost overall community engagement on the platform
- KRBoost comment count by 15% from the previous period stats
- Schedule regular posts to maintain audience engagement
- Respond, like, and share user comments to foster community
- Encourage audience participation with interactive posts
- KRDrive up shares of content by 30% advancing our community visibility
- Implement a robust content sharing strategy across all social media platforms
- Develop intriguing, high-quality posts to stimulate sharing and visibility
- Encourage user-generated content to increase engagement and shareability
- KRIncrease the number of likes by 20% by the end of quarter
- Promote liking and sharing contests on all platforms
- Develop engaging daily content to improve user interaction
- Implement advertising campaigns targeting potential likers
OKRs to enhance our brand's social media reach
- ObjectiveEnhance our brand's social media reach
- KRAchieve a 25% rise in Instagram post engagement
- Create consistent, attention-grabbing content with high-quality images
- Engage actively with followers by responding to comments on posts
- Increase frequency of posting during peak user times
- KRBoost Facebook page likes by 20%
- Share engaging, original content regularly
- Encourage existing audience to share the page
- Implement a targeted Facebook advertising campaign
- KRIncrease Twitter following by 30%
- Utilize relevant hashtags in every tweet
- Promote Twitter account on other social media platforms
- Engage more by replying, retweeting, and liking relevant posts daily
OKRs to increase LinkedIn brand engagement
- ObjectiveIncrease LinkedIn brand engagement
- KREnhance shares of LinkedIn posts by 30% within the quarter
- Improve post content quality, incorporating engaging visuals and compelling text
- Increase frequency of shares with networking connections and groups
- Utilize LinkedIn's analytic tools to monitor post performance
- KRAchieve a 20% rise in comments on LinkedIn posts by next quarter
- Promptly respond to and interact with commenters
- Increase posting frequency and share relevant, engaging content
- Use popular and trending hashtags in posts
- KRAchieve a 10% increase in LinkedIn page followers by quarter end
- Implement a targeted LinkedIn ad campaign to attract followers
- Promote LinkedIn page on other social media platforms
- Regularly post high-quality, engaging content
OKRs to boost followers on all social media platforms
- ObjectiveBoost followers on all social media platforms
- KRRaise YouTube subscription by 50%
- Actively engage with subscribers through comments and live videos
- Consistently promote subscription in video intros/outros
- Create engaging content tailored to target audience interests
- KRIncrease Twitter followers by 25%
- Follow, like, and interact with relevant profiles
- Run targeted Twitter ads to gain followers
- Create engaging daily tweets involving trending topics
- KRAchieve a 30% increase in Instagram followers
- Launch a targeted advertising campaign on Instagram to attract new followers
- Collaborate with influencers popular among your target audience
- Regularly post engaging and high-quality content on your profile
OKRs to streamline the process of posting on multiple users' pages
- ObjectiveStreamline the process of posting on multiple users' pages
- KRReduce the average time taken to post on 50 users' pages by 35%
- Automate posting process using social media management tools
- Train team in fast, effective posting techniques
- Prepare content in advance for scheduled posts
- KRImplement a new automated posting system tested by 90% of all users
- Identify a compatible automated posting system for implementation
- Train 90% of users in using the new system
- Conduct system testing with selected users to gauge effectiveness
- KREnsure 98% of posted content matches the individual user's page criteria perfectly
- Train team on user's page criteria
- Develop a rigorous content verification system
- Implement regular content audits
Content Manager OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated OKR dashboards
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Content Manager OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to implement SOCs playbooks for abnormal activities
- OKRs to elevate campaign quality and maintain consistency across all platforms
- OKRs to enhance personal empowerment and boost confidence to improve organizational problem-solving skills
- OKRs to boost brand recognition and awareness in desired market
- OKRs to boost teamwork and development via regular manager-employee meetings
- OKRs to strengthen sales representatives' client relationships