OKR template to enhance our brand's social media reach

public-lib · Published 10 days ago

Your OKR template

The primary goal of this OKR is to enhance the brand's visibility and interaction on social media platforms. Several strategies and key metrics are outlined to measure success across Instagram, Facebook, and Twitter. Notably, the aim is to produce and share engaging, original content consistently, and interact with followers more actively.

For Instagram, the targeted metric is an increased post engagement rate of 25%. High-quality, captivating images are to be shared frequently, especially during peak user times, and prompt response is envisioned to foster audience interaction.

In relation to Facebook, the focus is on boosting page likes by 20%. Encouraging former followers to share the brand page is seen as an excellent move, coupled with regular content sharing and a targeted advertising campaign.

With Twitter, the objective is a follower increase of 30%. The strategy incorporates the usage of trending hashtags, promotion of the account on other social platforms, and enhanced engagement via frequent replies, retweets and likes.

ObjectiveEnhance our brand's social media reach
KRAchieve a 25% rise in Instagram post engagement
Create consistent, attention-grabbing content with high-quality images
Engage actively with followers by responding to comments on posts
Increase frequency of posting during peak user times
KRBoost Facebook page likes by 20%
Share engaging, original content regularly
Encourage existing audience to share the page
Implement a targeted Facebook advertising campaign
KRIncrease Twitter following by 30%
Utilize relevant hashtags in every tweet
Promote Twitter account on other social media platforms
Engage more by replying, retweeting, and liking relevant posts daily

Use in Tability

How to edit and track OKRs with Tability

You'll probably want to edit the examples in this post, and Tability is the perfect tool for it.

Tability is an AI-powered platform that helps teams set better goals, monitor execution, and get help to achieve their objectives faster.

With Tability you can:

Use AI to draft a complete set of OKRs in seconds
Connect your OKRs and team goals to your project
Automate reporting with integrations and built-in dashboard

Instead of having to copy the content of the OKR examples in a doc or spreadsheet, you can use Tability’s magic importer to start using any of the examples in this page.

The import process can be done in seconds, allowing you to edit OKRs directly in a platform that knows how to manage and track goals.

Step 1. Sign up for a free Tability account

Go tohttps://tability.app/signup and create your account (it's free!)

Step 2. Create a plan

Follow the steps after your onboarding to create your first plan, you should get to a page that looks like the picture below.

Step 3. Use the magic importer

Click on Use magic import to open up the Magic Import modal.

Now, go back to the OKR examples, and click on Copy on the example that you’d like to use.

Paste the content in the text import section. Don’t worry about the formatting, Tability’s AI will be able to parse it!

Now, just click on Import from text and let the magic happen.

Once your example is in the plan editor, you will be able to:

Edit the objectives, key results, and tasks
Click on the target 0 → 100% to set better target
Use the tips and the AI to refine your goals

Step 4. Publish your plan

Once you’re done editing, you can publish your plan to switch to the goal-tracking mode.

From there you will have access to all the features that will help you and your team save hours with OKR reporting.

10+ built-in dashboards to visualise progress on your goals
Weekly reminders, data connectors, and smart notifications
9 views to map OKRs to strategic projects
Strategy map to align teams at scale