15 customisable OKR examples for Content Creation
What are Content Creation OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We have curated a selection of OKR examples specifically for Content Creation to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Content Creation OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Content Creation OKRs examples
You will find in the next section many different Content Creation Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to establish a successful YouTube channel
Establish a successful YouTube channel
Reach 10,000 total views on all videos combined
Create and publish engaging and high-quality videos consistently
Collaborate with influencers or popular YouTubers for broader reach
Promote videos across different social media platforms
Create and publish 20 high-quality videos by end of next quarter
Edit, review and publish the videos
Schedule and conduct filming sessions
Identify topics and draft outlines for 20 videos
Secure a minimum of 500 subscribers on the channel
Create engaging content relevant to target audience
Implement a subscriber referral reward system
Promote the channel through social media ad campaigns
2. OKRs to promulgate key private market trends through impactful content
Promulgate key private market trends through impactful content
Garner at least 10 industry insider endorsements to boost content credibility
Draft personal, compelling outreach letters to insiders
Identify and list 20 industry insiders relevant to the content
Send endorsement requests and follow up regularly
Produce and publish 5 insight-filled reports with relevant private market trends
Research recent private market trends and data for content
Publish reports on relevant platforms
Draft and refine 5 separate insightful reports
Attract and retain 1000 unique monthly visitors to the trend-highlighting content
Implement SEO strategies to improve search engine visibility
Share content across multiple social media platforms regularly
Develop a consistent schedule for posting new, engaging content
3. OKRs to consistently publish high-quality content aligned with audience needs
Increase audience engagement through high-quality content
Achieve a minimum of X% engagement rate on all social media platforms
Implement X new content formats to diversify and expand our audience reach
Increase website traffic by X% through SEO optimization
Increase email open rates by X% through personalized and segmented email campaigns
4. OKRs to enhance homepage with contextually relevant content to engage customers
Enhance homepage with contextually relevant content to engage customers
A/B test and improve homepage layout for better content visibility by 15%
Identify elements on homepage for A/B testing
Implement A/B testing with different layouts
Analyze results and adjust layout accordingly
Implement content personalization for 70% of homepage visitors
Set up tracking and analytics for homepage visits
Develop personalized content based on user profiles
Identify audience characteristics and create user profiles
Increase customer engagement rate on homepage by 25%
Implement interactive elements like quizzes or surveys on the homepage
Improve website loading speed for superior user experience
Personalize the homepage based on user's preferences
5. OKRs to increase LinkedIn brand engagement
Increase LinkedIn brand engagement
Enhance shares of LinkedIn posts by 30% within the quarter
Improve post content quality, incorporating engaging visuals and compelling text
Increase frequency of shares with networking connections and groups
Utilize LinkedIn's analytic tools to monitor post performance
Achieve a 20% rise in comments on LinkedIn posts by next quarter
Promptly respond to and interact with commenters
Increase posting frequency and share relevant, engaging content
Use popular and trending hashtags in posts
Achieve a 10% increase in LinkedIn page followers by quarter end
Implement a targeted LinkedIn ad campaign to attract followers
Promote LinkedIn page on other social media platforms
Regularly post high-quality, engaging content
6. OKRs to improve the quality and relevancy of content through comprehensive revisions
Improve the quality and relevancy of content through comprehensive revisions
Raise positive reader feedback on revised content by 25%
Include a call-to-action encouraging readers to leave feedback
Enhance content quality through professional proofreading and editing
Implement surveys to collect readers' opinions on revisions
Increase peer reviews per article by 30% to ensure thorough evaluation
Improve training for potential reviewers
Develop and implement a new, incentivized peer-review policy
Mandate additional reviews during article submission procedure
Reduce average article revision time by 20% without compromising quality
Utilize article review templates to streamline process
Implement time-management training for article review team
Automate revising process using language editing software
7. OKRs to boost followers on all social media platforms
Boost followers on all social media platforms
Raise YouTube subscription by 50%
Actively engage with subscribers through comments and live videos
Consistently promote subscription in video intros/outros
Create engaging content tailored to target audience interests
Increase Twitter followers by 25%
Follow, like, and interact with relevant profiles
Run targeted Twitter ads to gain followers
Create engaging daily tweets involving trending topics
Achieve a 30% increase in Instagram followers
Launch a targeted advertising campaign on Instagram to attract new followers
Collaborate with influencers popular among your target audience
Regularly post engaging and high-quality content on your profile
8. OKRs to increase sales conversion from YouTube views
Increase sales conversion from YouTube views
Develop 3 new customer engagement campaigns on YouTube
Identify target audiences and content they'd be interested in
Outline distribution and promotional strategies
Craft unique, engaging narratives for each campaign
Improve YouTube conversion rate by 15% through optimizing video content
Add compelling calls-to-action within the content
Enhance video quality with better visuals and clear audio
Optimize titles, descriptions, and keywords for SEO
Generate a 20% increase in sales from leads originating from YouTube
Create engaging content to increase YouTube subscribers
Include strong call-to-actions in video descriptions
Optimize videos for SEO to boost visibility
9. OKRs to enhance writing prowess and broaden vocabulary use
Enhance writing prowess and broaden vocabulary use
Practice writing — publish a 1000-word article each week on varying subjects
Research diverse topics to write about each week
Dedicate time to write a 1000-word article weekly
Publish written articles on a chosen platform regularly
Complete a writing course that addresses your specific needs
Research and select a suitable writing course
Identify personal writing weaknesses and areas for development
Enroll in the chosen course and participate fully
Read five books of diverse genres and note down unfamiliar words
Write down and define each unknown word
Select five books from different genres
Read each book, identifying unfamiliar words
10. OKRs to improve website's SEO performance and user engagement
Improve website's SEO performance and user engagement
Increase monthly website traffic by 30%
Regularly publish high-quality, unique, and relevant content
Utilize social media platforms to promote website content
Implement SEO strategies to improve website visibility on search engines
Achieve top 3 ranking on SERPs for 10 targeted keywords
Implement a robust link-building strategy
Conduct comprehensive keyword research for targeted keywords
Optimize website content for search engine ranking
Reduce website bounce rate by 20%
Optimize website speed and performance
Improve website content quality and relevance
Enhance page navigation and user interface
11. OKRs to streamline the process of posting on multiple users' pages
Streamline the process of posting on multiple users' pages
Reduce the average time taken to post on 50 users' pages by 35%
Automate posting process using social media management tools
Train team in fast, effective posting techniques
Prepare content in advance for scheduled posts
Implement a new automated posting system tested by 90% of all users
Identify a compatible automated posting system for implementation
Train 90% of users in using the new system
Conduct system testing with selected users to gauge effectiveness
Ensure 98% of posted content matches the individual user's page criteria perfectly
Train team on user's page criteria
Develop a rigorous content verification system
Implement regular content audits
12. OKRs to improve Domain authority score to 35
Improve Domain authority score to 35
Increase inbound links from reputable websites by 20%
Implement effective SEO strategies to improve website visibility and organic search rankings
Create high-quality, shareable content that appeals to reputable websites' audiences
Actively engage in online communities and forums to build relationships and gain backlinks
Outreach to influential bloggers and website owners for guest posting opportunities
Publish high-quality content regularly, resulting in a 30% increase in organic backlinks
Conduct keyword research to identify relevant topics and optimize content accordingly
Implement on-page SEO techniques to improve the visibility and searchability of the content
Develop a content calendar with regular publishing schedule to ensure consistency
Promote the published content through outreach and building relationships with influencers and industry experts
Optimize website pages for SEO to achieve a 10% increase in organic search traffic
Optimize page load speed by compressing images and removing unnecessary scripts
Perform keyword research and update meta tags to improve relevancy for target keywords
Build high-quality backlinks from authoritative websites to improve organic search rankings
Enhance website content with relevant keywords to boost organic search visibility
Enhance on-page engagement metrics, aiming for a 15% decrease in bounce rate
Optimize website load speed by compressing images and minimizing code
Improve website navigation by simplifying menus and adding clear call-to-action buttons
Create visually appealing and interactive content to captivate and engage users
Conduct A/B testing to identify and optimize high-performing website elements
13. OKRs to implement an AI tool for efficient user manual generation
Implement an AI tool for efficient user manual generation
Secure funding for AI investment by increasing budget 20%
Create a detailed proposal highlighting AI's potential returns
Collaborate with finance team for budget reallocation suggestions
Pitch the revised budget plan to decision-makers
Increase user manual production speed by 50% using the newly implemented AI tool
Prioritize AI-assisted content editing to enhance efficiency
Utilize AI tool for automatic content generation for user manuals
Implement regular staff training on AI tool usage
Train team on AI tool usage, resulting in 30% less time spent drafting
Implement regular practice sessions to reinforce learning
Establish a progress monitoring system for tool proficiency
Schedule AI tool training sessions for all team members
14. OKRs to develop a widely distributed Health and Safety Awareness Bulletin
Develop a widely distributed Health and Safety Awareness Bulletin
Generate content on 10 relevant H&S topics by interviewing industry experts
Identify 10 relevant H&S topics
Conduct interviews and generate content
Locate industry experts for interviews
Increase bulletin subscribers by 50% using focused marketing strategies
Develop an engaging marketing campaign to attract subscribers
Identify potential target demographics for the bulletin
Implement referral incentives for existing subscribers
Garner at least 90% positive feedback on the bulletin's effectiveness and relevance
Implement improvement based on survey feedback
Utilize user surveys to quantify bulletin satisfaction
Enhance bulletin content for relevance and value
15. OKRs to boost average podcast episode downloads on Libsyn to 1000
Boost average podcast episode downloads on Libsyn to 1000
Increase episode release frequency by 20%
Allocate additional resources to content creation and editing
Evaluate current production timeline and identify opportunities for optimization
Implement a more efficient content scheduling system
Achieve a 25% improvement in listener engagement through optimized episode metadata
Track changes in listener engagement metrics
Implement SEO keywords in episode descriptions
Analyze current metadata for trends and areas of improvement
Secure at least 5 guest appearances on similar genre podcasts for promotional purposes
Follow up on pitches and confirm appearances
Craft personalized pitches to request guest appearances
Identify podcast shows that align with our genre and audience
Content Creation OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Content Creation OKRs in a strategy map
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Content Creation OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to enhance Crowdstrike security measures
OKRs to strengthen the company's network security defenses
OKRs to improve proficiency in manual and automation testing
OKRs to enhance professional growth through workshops and lunch & learn sessions
OKRs to enhance proficiency in handling and developing AWS
OKRs to launch fintech product successfully
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.