Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.
What are Engaging Content OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.
To aid you in setting your goals, we have compiled a collection of OKR examples customized for Engaging Content. Take a look at the templates below for inspiration and guidance.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Engaging Content OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Engaging Content OKRs examples
We've added many examples of Engaging Content Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
OKRs to expand audience reach
- ObjectiveExpand audience reach
- KRBoost newsletter subscriptions by 30% via engaging content and promotions
- Implement a persuasive call-to-action for newsletter sign-ups
- Offer exclusive promotions for newsletter subscribers
- Develop engaging, high-quality content relevant to the target audience
- KRGrow social media followers by 15% across all platforms
- Launch contests and giveaways to engage followers
- Implement a weekly content calendar with engaging, shareable posts
- Utilize influencer partnerships for wider reach
- KRIncrease website traffic by 25% through SEO optimization and targeted marketing
- Create engaging and high-quality content regularly for website
- Run targeted marketing campaigns on relevant platforms
- Implement SEO strategies to enhance website visibility on search engines
OKRs to boost followers on all social media platforms
- ObjectiveBoost followers on all social media platforms
- KRRaise YouTube subscription by 50%
- Actively engage with subscribers through comments and live videos
- Consistently promote subscription in video intros/outros
- Create engaging content tailored to target audience interests
- KRIncrease Twitter followers by 25%
- Follow, like, and interact with relevant profiles
- Run targeted Twitter ads to gain followers
- Create engaging daily tweets involving trending topics
- KRAchieve a 30% increase in Instagram followers
- Launch a targeted advertising campaign on Instagram to attract new followers
- Collaborate with influencers popular among your target audience
- Regularly post engaging and high-quality content on your profile
OKRs to develop an engaging educational app for African women
- ObjectiveDevelop an engaging educational app for African women
- KRDesign and implement an interactive user interface that is intuitive by the 10th week
- Create initial sketches and design drafts for interface
- Run usability tests and implement improvements
- Develop a functioning prototype of interface
- KRDeliver a minimum of 50 educational modules on the app by the end of quarter
- Assign module design and development to team members
- Regularly monitor progress and adjust accordingly
- Develop a timeline for content creation and deployment
- KRReach 10,000 app downloads from the target demographic in two months
- Implement a referral program to incentivize current users
- Develop a captivating app download ad campaign targeting the desired demographic
- Focus on SEO strategies for improved app visibility
OKRs to produce and publish an engaging interactive book
- ObjectiveProduce and publish an engaging interactive book
- KRSecure a publishing deal with a recognized interactive ebook publisher
- Research and shortlist reputable interactive ebook publishers
- Develop and polish a compelling book proposal
- Initiate contact and negotiations with selected publisher
- KRWrite and finalize 50 interactive pages by next quarter
- Edit, review and refine written pages
- Complete and finalize all interactive pages
- Outline and draft content for 50 interactive pages
- KRPre-sell 500 copies of the interactive book ahead of the launch date
- Develop an engaging marketing campaign for a pre-order incentive
- Launch pre-order sales on the website and social media
- Utilize email newsletters to prime potential buyers
OKRs to create an engaging landing page featuring 3 goals tiles with OKR
- ObjectiveCreate an engaging landing page featuring 3 goals tiles with OKR
- KRIncrease average page views per user to 5 within next 8 weeks
- Initiate user-friendly interactive elements on the site
- Implement engaging, relevant content on most visited pages
- Develop easy-to-navigate website structure
- KRDesign 3 interactive goals tiles with linked OKR by week 6
- Complete final revisions and submission by week 6
- Develop OKRs linked to the designed goals tiles
- Draft concepts for three interactive goals tiles design
- KRAchieve 70% visitor click-through-rate on the goals tiles within 7 weeks
- Implement split-testing to improve user engagement
- Clarify and simplify content within goal tiles
- Optimize goal tile design for better visibility
OKRs to launch an engaging, high-converting marketing agency website
- ObjectiveLaunch an engaging, high-converting marketing agency website
- KRAchieve a bounce rate under 40% through UX/UI improvements
- Improve website load speed and responsiveness
- Conduct regular user experience testing and analysis
- Implement intuitive navigation and clear call-to-action buttons
- KRIncrease website traffic by 30% through SEO and content strategies
- Create high-quality, engaging content to retain visitors
- Improve website metadata and keywords for better search engine visibility
- Optimize website loading speed and mobile compatibility
- KRAttain a conversion rate of 5% with effective call-to-actions
- Monitor, analyze, and adjust strategy based on results
- Implement A/B testing to improve call-to-actions
- Develop clear, compelling call-to-action statements
Engaging Content OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated OKR dashboards
Your quarterly OKRs should be tracked weekly if you want to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Engaging Content OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to successfully lead the organization of 12 Days of Christmas event OKRs to identify future areas of primary effort and improvement OKRs to boost the volume of organic traffic to our website OKRs to become proficient in Cisco switches configuration and the Headsup app project OKRs to enhance overall customer experience OKRs to build a superb employee onboarding program