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5 OKR examples for Engaging Content

What are Engaging Content OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.

To aid you in setting your goals, we have compiled a collection of OKR examples customized for Engaging Content. Take a look at the templates below for inspiration and guidance.

If you want to learn more about the framework, you can read our OKR guide online.

How to write your own Engaging Content OKRs

Option 1. Turn ideas into OKRs with Tability AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

Tability will then use your prompt to generate a fully editable OKR template.

Watch the video below to see it in action 👇

Option 2. Optimise existing OKRs with Tability Feedback tool

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

AI feedback for OKRs in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Option 3. Use the free OKR generator

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Engaging Content OKRs examples

We've added many examples of Engaging Content Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

OKRs to boost followers on all social media platforms

  • ObjectiveBoost followers on all social media platforms
  • KRRaise YouTube subscription by 50%
  • TaskActively engage with subscribers through comments and live videos
  • TaskConsistently promote subscription in video intros/outros
  • TaskCreate engaging content tailored to target audience interests
  • KRIncrease Twitter followers by 25%
  • TaskFollow, like, and interact with relevant profiles
  • TaskRun targeted Twitter ads to gain followers
  • TaskCreate engaging daily tweets involving trending topics
  • KRAchieve a 30% increase in Instagram followers
  • TaskLaunch a targeted advertising campaign on Instagram to attract new followers
  • TaskCollaborate with influencers popular among your target audience
  • TaskRegularly post engaging and high-quality content on your profile

OKRs to develop an engaging educational app for African women

  • ObjectiveDevelop an engaging educational app for African women
  • KRDesign and implement an interactive user interface that is intuitive by the 10th week
  • TaskCreate initial sketches and design drafts for interface
  • TaskRun usability tests and implement improvements
  • TaskDevelop a functioning prototype of interface
  • KRDeliver a minimum of 50 educational modules on the app by the end of quarter
  • TaskAssign module design and development to team members
  • TaskRegularly monitor progress and adjust accordingly
  • TaskDevelop a timeline for content creation and deployment
  • KRReach 10,000 app downloads from the target demographic in two months
  • TaskImplement a referral program to incentivize current users
  • TaskDevelop a captivating app download ad campaign targeting the desired demographic
  • TaskFocus on SEO strategies for improved app visibility

OKRs to produce and publish an engaging interactive book

  • ObjectiveProduce and publish an engaging interactive book
  • KRSecure a publishing deal with a recognized interactive ebook publisher
  • TaskResearch and shortlist reputable interactive ebook publishers
  • TaskDevelop and polish a compelling book proposal
  • TaskInitiate contact and negotiations with selected publisher
  • KRWrite and finalize 50 interactive pages by next quarter
  • TaskEdit, review and refine written pages
  • TaskComplete and finalize all interactive pages
  • TaskOutline and draft content for 50 interactive pages
  • KRPre-sell 500 copies of the interactive book ahead of the launch date
  • TaskDevelop an engaging marketing campaign for a pre-order incentive
  • TaskLaunch pre-order sales on the website and social media
  • TaskUtilize email newsletters to prime potential buyers

OKRs to create an engaging landing page featuring 3 goals tiles with OKR

  • ObjectiveCreate an engaging landing page featuring 3 goals tiles with OKR
  • KRIncrease average page views per user to 5 within next 8 weeks
  • TaskInitiate user-friendly interactive elements on the site
  • TaskImplement engaging, relevant content on most visited pages
  • TaskDevelop easy-to-navigate website structure
  • KRDesign 3 interactive goals tiles with linked OKR by week 6
  • TaskComplete final revisions and submission by week 6
  • TaskDevelop OKRs linked to the designed goals tiles
  • TaskDraft concepts for three interactive goals tiles design
  • KRAchieve 70% visitor click-through-rate on the goals tiles within 7 weeks
  • TaskImplement split-testing to improve user engagement
  • TaskClarify and simplify content within goal tiles
  • TaskOptimize goal tile design for better visibility

OKRs to launch an engaging, high-converting marketing agency website

  • ObjectiveLaunch an engaging, high-converting marketing agency website
  • KRAchieve a bounce rate under 40% through UX/UI improvements
  • TaskImprove website load speed and responsiveness
  • TaskConduct regular user experience testing and analysis
  • TaskImplement intuitive navigation and clear call-to-action buttons
  • KRIncrease website traffic by 30% through SEO and content strategies
  • TaskCreate high-quality, engaging content to retain visitors
  • TaskImprove website metadata and keywords for better search engine visibility
  • TaskOptimize website loading speed and mobile compatibility
  • KRAttain a conversion rate of 5% with effective call-to-actions
  • TaskMonitor, analyze, and adjust strategy based on results
  • TaskImplement A/B testing to improve call-to-actions
  • TaskDevelop clear, compelling call-to-action statements

Engaging Content OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Engaging Content OKRs

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Engaging Content OKR templates

We have more templates to help you draft your team goals and OKRs.

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