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tability.ioWhat are Audience Reach OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We have curated a selection of OKR examples specifically for Audience Reach to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Audience Reach OKRs examples
You'll find below a list of Objectives and Key Results templates for Audience Reach. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
OKRs to expand audience reach
ObjectiveExpand audience reach
KRBoost newsletter subscriptions by 30% via engaging content and promotions
Implement a persuasive call-to-action for newsletter sign-ups- Offer exclusive promotions for newsletter subscribers
- Develop engaging, high-quality content relevant to the target audience
- KRGrow social media followers by 15% across all platforms
- Launch contests and giveaways to engage followers
- Implement a weekly content calendar with engaging, shareable posts
- Utilize influencer partnerships for wider reach
- KRIncrease website traffic by 25% through SEO optimization and targeted marketing
- Create engaging and high-quality content regularly for website
- Run targeted marketing campaigns on relevant platforms
- Implement SEO strategies to enhance website visibility on search engines
OKRs to build strategic partnerships to reach new audiences and drive customer acquisition
- ObjectiveExpand customer acquisition through strategic partnerships
- KRAchieve a 20% increase in revenue from converted partnership leads
- KREstablish 5 new partnerships with relevant brands in our industry
- KRIncrease website traffic by 30% through partnership-driven promotions
- KRGenerate 100 new leads by leveraging partner networks and referrals
OKRs to boost reach and engagement via paid social initiatives
- ObjectiveBoost reach and engagement via paid social initiatives
- KRSecure a 10% conversion rate lift from paid social traffic
- Increase investment in high-performing ad campaigns
- Tailor content to target audience preferences
- Implement A/B testing for different ad variations
- KRAchieve a 25% rise in post interactions through tailored promotional content
- Analyze audience reaction to previous promotional content
- Implement customer feedback in content strategy adjustments
- Develop promotional content specifically targeting engaged users
- KRIncrease social media following by 30% via targeted ads
- Design engaging ads specifically targeted at this audience group
- Allocate budget for targeted social media ad campaigns
- Identify audience demographics most responsive to previous social media content
How to write your own Audience Reach OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Audience Reach OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Audience Reach OKRs
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Audience Reach OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to deliver great user experience
- OKRs to implement comprehensive process reporting and monitoring mechanisms
- OKRs to improve efficiency in design and technical drawing management
- OKRs to establish efficient global operational setup
- OKRs to increase wealth by improving income and managing spending
- OKRs to improve compliance reviews process