13 customisable OKR examples for Website Conversion

What are Website Conversion OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

That's why we have created a list of OKRs examples for Website Conversion to help. You can use any of the templates below as a starting point to write your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Website Conversion OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Our customisable Website Conversion OKRs examples

You'll find below a list of Objectives and Key Results templates for Website Conversion. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

1. OKRs to boost website conversion rate

2. OKRs to enhance website visibility and conversion rate

3. OKRs to boost overall website conversion rate

4. OKRs to launch an engaging, high-converting marketing agency website

5. OKRs to boost enrollment numbers effectively

6. OKRs to streamline Sign in and Registration process on eCommerce Website

7. OKRs to boost website conversion rate to 1%

8. OKRs to boost the website's conversation rates

9. OKRs to design a high-converting marketing agency website

10. OKRs to enhance web usability to boost conversions and lead quality

11. OKRs to boost client conversion rates using our service

12. OKRs to enhance audience segmentation and customer journey strategies

13. OKRs to successfully launch and sell my online course

Website Conversion OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Website Conversion OKRs in a strategy map

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

• It brings the goals back to the top of the mind
• It will highlight poorly set OKRs
• It will surface execution risks
• It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

Tability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Website Conversion OKR templates

We have more templates to help you draft your team goals and OKRs.

• OKRs to boost trading volume by 30%
  trading-volumereferral-programux/ui-designermarketing-strategistuser-experience-teammarketing-team
• OKRs to uphold highest product quality standards
  product-qualitycustomer-satisfactionquality-control-specialistproduction-managerproduction-teamquality-assurance-team
• OKRs to to efficiently deliver tasks with minimal supervision under high-pressure scenarios
  efficiencyhigh-pressure-scenariosproject-manageroperations-managertask-management-teamquality-assurance-team
• OKRs to secure the buy-in from the leadership of the 5 MAYD clusters on our strategy
  strategy-agreementpersuasive-presentationsstrategy-managerpresentation-designerstrategy-teampresentation-team
• OKRs to enhance application security knowledge and awareness among teams
  application-securityknowledgeit-security-managertraining-coordinatordevelopment-team-lead
• OKRs to successfully scale up our sales pipeline
  sales-pipelineconversion-ratesales-team-leaddigital-marketing-specialistsales-teammarketing-team

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

• To learn: What is the meaning of OKRs
• Blog posts: ODT Blog
• Success metrics: KPIs examples