OKR template to enhance web usability to boost conversions and lead quality

The OKR aims at boosting website accessibility and improving lead quality. The goal is to ensure a user-friendly experience that fosters customer loyalty and enhances conversion rates. The primary focus areas dissect with the provided plan of action. To effect these changes involves reducing the bounce rate, reducing page load time and refining call-to-action interactions.

A key goal is to lessen the bounce rate by 15% through enhanced website navigation. This will involve bolstering intuitive and transparent menu navigation. Making the webpage faster also forms part of this goal, alongside specific user experience testing to identify and promptly adjust any real-time bumps.

Another fundamental focus is to reduce the webpage's load time by 20%, creating a smoother user experience. The approach in improving this area involves optimizing image sizes—thus aiding in speeding up webpage load times—and removing redundant scripts, unnecessary plugins, and implementing lazy loading for content elements.

Additionally, the plan is to increase the conversion rate by 10% through a careful study and refinement of the call-to-actions. This entails applying successful changes on a site-wide spread, performing A/B testing on updated call-to-actions and reviewing existing call-to-actions for clarity and appeal.