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What are Conversion Rate Optimization OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We have curated a selection of OKR examples specifically for Conversion Rate Optimization to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Conversion Rate Optimization OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Conversion Rate Optimization OKRs examples
You will find in the next section many different Conversion Rate Optimization Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to boost sign-ups conversion to reach a 50% paying customer rate
ObjectiveBoost sign-ups conversion to reach a 50% paying customer rate
KRImplement 2 high-converting strategies targeted at sign-ups each month
Monitor and measure strategy performance- Research and select effective strategies for sign-ups
- Outline a plan for strategy implementation
- KRIncrease the website conversion rate by 10% each month
- Optimize website layout for easier navigation and usability
- Implement effective call-to-action buttons on web pages
- Run A/B tests to improve landing pages performance
- KRReduce the signup to paying customer cycle by 15%
- Improve onboarding to highlight product benefits
- Implement immediate upsell strategies post-signup
- Simplify the sign-up process to minimize hurdles
OKRs to improve conversion rate by 20% with landing page optimization and A/B testing
- ObjectiveIncrease website conversion rate with page optimization and testing
- KRCreate at least one new compelling CTA to test, resulting in 25% higher clicks
- KRIncrease page clarity with simplified copy, resulting in 15% higher engagement
- KRIncrease website traffic by 10% through targeted SEO and paid advertising
- KRImprove landing page load time by 10%
OKRs to boost website conversion rate to 1%
- ObjectiveBoost website conversion rate to 1%
- KRDevelop and launch a targeted marketing campaign to drive 25% more traffic
- Conduct market research to identify target audience behavior and preferences
- Develop compelling content and marketing materials tailored to target audience
- Launch the campaign using selected media outlets and digital platforms
- KRImprove site layout and user experience to increase user engagement by 20%
- Implement responsive web design for optimal viewing across devices
- Develop intuitive navigation and clear call-to-action signs
- Conduct user surveys to identify usability problems and areas for improvement
- KRImplement A/B testing to optimize conversion-driving elements, improving conversions by 15%
- Set up A/B testing for these identified elements
- Analyze results and apply successful changes
- Identify key elements impacting user conversion rates
OKRs to boost website conversion rate
- ObjectiveBoost website conversion rate
- KRImplement A/B testing to improve call-to-action and uplift conversions by 10%
- Design and implement a different version of CTA
- Identify key elements in your current CTA for A/B testing
- Analyze test results, and apply improvements
- KRReduce website load time for 20% increased visitor retention
- Implement browser caching for recurring visitors
- Minimize HTTP requests for a faster response time
- Optimize images and videos on the website for quicker loading
- KRImprove landing page design to increase user engagement by 15%
- Implement A/B testing to identify effective changes
- Reduce load time for improved user experience
- Enhance visuals for a more appealing and intuitive design
OKRs to boost promotion conversions from Hubspot marketing emails
- ObjectiveBoost promotion conversions from Hubspot marketing emails
- KRDecrease email bounce rate to less than 2% by refining recipient list
- Analyze and segment email recipient list based on engagement
- Implement a double opt-in subscription process
- Remove inactive and invalid email addresses periodically
- KRDeploy A/B testing on emails to improve engagement by 5%
- Identify key metrics to measure improved engagement
- Create two distinct email variations for testing
- Analyze A/B test data, determine successful strategy
- KRAchieve a 15% increase in conversion rates from marketing emails by quarter end
- Personalize email content to engage recipients better
- Improve email subject lines for increased open rates
- Implement A/B tests to optimize click-through rates
OKRs to boost the website's conversation rates
- ObjectiveBoost the website's conversation rates
- KRImprove our landing page design to elevate user engagement by 20%
- Implement visual elements to engage users
- Evaluate changes through A/B testing
- Research current trends in landing page design
- KRImplement A/B testing and achieve a 10% increase in conversion rate
- Evaluate results and implement successful variation
- Develop two variations for A/B testing
- Identify key website features for potential modification
- KRIncrease website traffic by 30% through SEO optimization
- Optimize website for mobile usability and fast loading times
- Update website with relevant keywords and meta descriptions
- Develop a backlink strategy and acquire high-quality links
OKRs to boost client conversion rates using our service
- ObjectiveBoost client conversion rates using our service
- KRIncrease website traffic by 20% to enhance service visibility
- Develop engaging content to retain existing customer base
- Initiate pay-per-click advertising to attract new users
- Implement SEO strategies to improve search engine rankings
- KRImprove landing page conversion rate by 15% through optimization
- Implement A/B testing for multiple landing page designs
- Analyze visitor behavior to optimize user experience
- Improve call-to-actions to drive engagement
- KRRamp up customer service satisfaction score by 10% by improving response time
- Regularly monitor and review response times
- Train team for effective and efficient resolution of complaints
- Implement automated customer service software
OKRs to enhance lead generation processes for more qualified leads
- ObjectiveEnhance lead generation processes for more qualified leads
- KRReduce lead acquisition costs by at least 10%
- Prioritize high-converting, low-cost acquisition sources
- Analyze current efforts to identify costliest lead acquisition methods
- Implement optimization strategies for low-converting channels
- KRIncrease conversion rate of leads from 25% to 35%
- Implement personalized email marketing campaigns to targeted leads
- Implement A/B testing to identify more effective strategies
- Optimize landing pages to improve user experience and engagement
- KRImplement a new lead scoring system to identify 20% more high-quality leads
- Research and select a high-performing lead scoring system
- Train team on new lead scoring method application
- Monitor and evaluate system efficiency regularly
OKRs to boost online course sales by 20%
- ObjectiveBoost online course sales by 20%
- KRIncrease website traffic by 15% through SEO optimization and content marketing
- Implement effective backlink strategies to improve website ranking
- Generate high-quality, relevant blog posts regularly
- Update website with SEO-optimized keywords and meta descriptions
- KRDevelop and implement 2 new marketing campaigns targeting specific customer segments
- Identify two customer segments for targeted marketing
- Develop unique marketing campaigns for these segments
- Implement and monitor these campaigns closely
- KRImprove conversion rates by 10% by enhancing the course landing page layout
- Implement A/B testing to identify effective page designs
- Recruit a web designer to redesign the page
- Incorporate customer testimonials onto landing page
OKRs to boost Productivity & Results of KOL Marketing
- ObjectiveBoost Productivity & Results of KOL Marketing
- KRDecrease operation costs by 10% by implementing automation in KOL management
- Research and select appropriate automation tools
- Identify processes in KOL management that can be automated
- Train staff and implement automation tools
- KRIncrease KOL engagement rates by 20% enhancing content quality
- KRImprove conversion rate from KOL initiatives by 15% through strategic targeting
- Develop tailored messaging for target demographics
- Implement A/B testing to optimize results
- Identify key KOLs with highest engagement rates
Conversion Rate Optimization OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated OKR dashboards
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Conversion Rate Optimization OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to deliver high-quality project within agreed timeframe
- OKRs to develop and launch a web based multiplayer game
- OKRs to enhance Product Development Efficiency through Metrics and Tools
- OKRs to boost SDR's quota attainment through personalized training
- OKRs to reduce Employee Turnover
- OKRs to deliver great user experience