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tability.ioWhat are Digital Strategist OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.
We've tailored a list of OKRs examples for Digital Strategist to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Digital Strategist OKRs examples
You will find in the next section many different Digital Strategist Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to stay informed on influencer trends and social media hype
ObjectiveStay informed on influencer trends and social media hype
KRRead 10 reputable digital marketing publications daily for the latest social media hype
Allocate time daily to read these publications- Identify 10 reputable digital marketing publications
- Monitor latest trends in social media hype
- KRFollow and analyze 20 new influencers each week for trend observations
- Analyze and document observed trends for reporting
- Rigorously follow their content daily for trend spotting
- Identify 20 new influencers relevant to your field weekly
- KRCompile a weekly report of top 5 recurring trends in the influencer marketplace
- Analyze data and identify top 5 recurring weekly trends
- Daily, track global influencers activities and note recurring trends
- Draft a report summarizing these top 5 trends
OKRs to enhance digital marketing team's work productivity efficiency
- ObjectiveEnhance digital marketing team's work productivity efficiency
- KRIncrease marketing campaign conversion rate by 25%
- Analyze data to identify which strategies are currently ineffective
- Implement A/B testing for more effective campaigns
- Enhance customer targeting with detailed demographic data
- KRAmplify social media engagement metrics by 30%
- Invest in analytics tools to track engagement data
- Develop engaging content to stimulate user interaction and shares
- Implement a social media advertising strategy to increase reach
- KRDecrease time spent on routine tasks by implementing automation tools by 15%
- Train staff on how to utilize these tools effectively
- Research and invest in suitable automation tools
- Identify routine tasks that are eligible for automation
OKRs to boost stealth bed and chair pad sales by 20%
- ObjectiveBoost stealth bed and chair pad sales by 20%
- KRIncrease average order size of stealth bed and chair pads by 10%
- Introduce multi-buy discounts for bigger orders of bed and chair pads
- Improve product descriptions highlighting stealth pad's unique features
- Upsell complementary products like covers or cleaners
- KRImprove conversion rate on stealth bed and chair pads by 15%
- Optimized product listings for search engine visibility
- Implement A/B testing for different website layouts
- Increase advertisement on popular home decor platforms
- KRIncrease customer inquiries about stealth bed and chair pads by 30%
- Offer free samples with purchases and for reviews
- Highlight benefits and features in email newsletters
- Launch a digital marketing campaign targeting potential customers
OKRs to boost brand awareness in large enterprise SaaS market
- ObjectiveBoost brand awareness in large enterprise SaaS market
- KRAchieve a 20% increase in SaaS-related media mentions or features
- Sponsor industry events for valuable media exposure
- Increase SaaS-specific press releases and announcements
- Develop relationships with key influencers in the SaaS industry
- KRSecure ten speaking engagements at industry-specific events or conferences
- Draft and send tailored proposals to event organizers
- Identify key industry-specific events and conferences
- Follow up with event organizers regularly
- KRIncrease website traffic from SaaS businesses by 30%
- Develop and implement a targeted SEO strategy for SaaS keywords
- Initiate partnerships with influential SaaS businesses for link sharing
- Create engaging, SaaS-related content for blog posts and articles
OKRs to achieve dominance in digital payment acceptance market
- ObjectiveAchieve dominance in digital payment acceptance market
- KRExpand to 3 new key geographical markets
- Develop a market entry strategy tailored for each region
- Allocate resources for marketing and operations in new markets
- Identify potential markets based on product demand and customer demographic
- KRIncrease total transaction volume by 25%
- Implement targeted marketing campaigns to attract new customers
- Invest in user-friendly transaction platform improvements
- Offer incentives for high-volume transactions
- KRSecure partnerships with 5 leading eCommerce platforms
- Develop tailored pitches for partnership proposals
- Reach out to eCommerce platforms with partnership proposals
- Identify top 5 eCommerce platforms suitable for partnership
OKRs to increase transaction volume
- ObjectiveIncrease transaction volume
- KREnhance customer retention by 3%
- KRIncrease customer acquisition by 5%
- Launch targeted advertising campaigns to reach a wider audience
- Implement referral programs to incentivize current customers to refer others
- Offer exclusive promotions and discounts to attract new customers
- Improve website design and usability for better customer experience
- KRExpand product awareness by reaching 10,000 additional potential customers
- Host virtual webinars or workshops to educate and engage with potential customers
- Run targeted social media ads to promote the product to new potential customers
- Utilize search engine optimization techniques to increase organic reach and visibility
- Collaborate with influencers to create sponsored content showcasing the product's benefits
- KRImprove conversion rate by 2%
- Create compelling and concise call-to-action buttons and messaging
- Analyze user feedback and make necessary improvements to enhance user experience
- Implement A/B testing to determine most effective design and content variations
- Optimize website layout and navigation for easier user flow
OKRs to enhance the effectiveness of our marketing strategy
- ObjectiveEnhance the effectiveness of our marketing strategy
- KRImprove email marketing open rates by 30%
- Test various email send times for maximum visibility
- Segment email list for personalized content delivery
- Optimize email subject lines for relevancy and engagement
- KRDrive website traffic up by 25%
- Develop sponsored content or collaborations with related influential blogs
- Utilize social media platforms for promotion and link sharing
- Implement SEO techniques to improve site visibility in search engine results
- KRIncrease social media engagement by 40%
- Launch a weekly interactive quiz or contest on all platforms
- Initiate collaborations with relevant influencers or brand ambassadors
- Regularly post shareable, high-quality content relative to your audience
OKRs to boost sign-ups conversion to reach a 50% paying customer rate
- ObjectiveBoost sign-ups conversion to reach a 50% paying customer rate
- KRImplement 2 high-converting strategies targeted at sign-ups each month
- Monitor and measure strategy performance
- Research and select effective strategies for sign-ups
- Outline a plan for strategy implementation
- KRIncrease the website conversion rate by 10% each month
- Optimize website layout for easier navigation and usability
- Implement effective call-to-action buttons on web pages
- Run A/B tests to improve landing pages performance
- KRReduce the signup to paying customer cycle by 15%
- Improve onboarding to highlight product benefits
- Implement immediate upsell strategies post-signup
- Simplify the sign-up process to minimize hurdles
OKRs to strengthen and expand our outbound marketing efforts
- ObjectiveStrengthen and expand our outbound marketing efforts
- KRIncrease the outbound marketing leads by 25%
- Develop a compelling cold outreach script
- Increase number of weekly emails by 25%
- Implement paid social media advertising
- KRImplement 3 new outbound marketing strategiessuccessfully
- Research and identify three new outbound marketing strategies
- Develop a detailed, step-by-step implementation plan
- Execute the plan and monitor its success
- KRAchieve a 10% improvement in the conversion rate of outbound leads
- Optimize website's user interface for increased user engagement
- Implement personalized and targeted email marketing strategies
- Enhance after-sales service and customer support
OKRs to implement the 1 million e-invoicing project successfully
- ObjectiveImplement the 1 million e-invoicing project successfully
- KRAchieve a user satisfaction score of 80% or above through surveys
- Develop a customer satisfaction survey focused on service quality
- Implement survey distribution with purchased services or product
- Analyze survey results and identify areas for improvement
- KRIncrease adoption rate of e-invoicing service to 75%
- Develop targeted marketing campaigns for e-invoicing services
- Enhance user interface for ease of use
- Offer incentives for e-invoicing adoption
- KRAcquire and onboard 250,000 new users for the e-invoicing service
- Establish referral programs to incentivize existing users
- Develop a compelling digital marketing strategy for target audience
- Implement user-friendly onboarding process to retain newcomers
How to write your own Digital Strategist OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Digital Strategist OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Digital Strategist OKRs
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Digital Strategist OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to enhance service efficiency and transformation via innovation and benchmarking
- OKRs to boost qualified meetings booked by outbound SDR team
- OKRs to increase efficiency within the digital marketing agency
- OKRs to improve efficiency and satisfaction in stakeholder management
- OKRs to improve efficiency in meeting accounting deadlines
- OKRs to drive Agile Culture and Continuous Improvement