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10 OKR examples for Business Development Team

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What are Business Development Team OKRs?

The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.

Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.

We've tailored a list of OKRs examples for Business Development Team to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

The best tools for writing perfect Business Development Team OKRs

Here are 2 tools that can help you draft your OKRs in no time.

Tability AI: to generate OKRs based on a prompt

Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.

Watch the video below to see it in action 👇

Tability Feedback: to improve existing OKRs

You can use Tability's AI feedback to improve your OKRs if you already have existing goals.

AI feedback for OKRs in Tability

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

Business Development Team OKRs examples

You'll find below a list of Objectives and Key Results templates for Business Development Team. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

OKRs to gain comprehensive knowledge about the agency operations in business

  • ObjectiveGain comprehensive knowledge about the agency operations in business
  • KRComplete three different business agency related online courses by top institutes
  • TaskResearch and select three top-rated business agency online courses
  • TaskRegularly study and complete each course
  • TaskEnroll in the selected online courses
  • KRConduct informational interviews with five successful business agents
  • TaskIdentify five successful business agents for interviews
  • TaskSchedule and conduct the individual interviews
  • TaskPrepare relevant questions regarding their business success
  • KRRead and comprehend 10 agency-based business case studies and summarize learnings

OKRs to secure two contracts with value at least $300,000

  • ObjectiveSecure two contracts with value at least $300,000
  • KRSuccessfully negotiate and close at least two contracts valued above $150,000 each
  • TaskResearch and identify potential high-value clients
  • TaskDevelop customized proposals for each client
  • TaskConduct persuasive negotiation meetings
  • KRConduct 30 business proposal presentations for potential clients
  • TaskSchedule and execute 30 presentations
  • TaskCreate and refine business proposal presentations
  • TaskIdentify and research 30 potential clients for proposals
  • KRIdentify and reach out to 50 potential clients by the end of the quarter
  • TaskSend outreach messages to each potential client
  • TaskDraft a personalized outreach message for each contact
  • TaskCreate a list of 50 potential clients relevant to our business

OKRs to secure high-value sponsorships for our basketball team

  • ObjectiveSecure high-value sponsorships for our basketball team
  • KRIncrease overall sponsorship revenue by 20%
  • TaskImplement a referral program for current sponsors
  • TaskIdentify and reach out to 30% more potential sponsors
  • TaskEnhance sponsorship packages to increase value
  • KRIdentify and engage with 40 potential sponsors by end of Q2
  • TaskResearch and create a list of 40 potential sponsors in the relevant industry
  • TaskDraft and send personalized proposal emails to each sponsor
  • TaskFollow up with each potential sponsor regularly until engagement
  • KRSecure commitments from at least 5 new sponsors with substantial value
  • TaskPrepare a compelling sponsorship proposal
  • TaskIdentify potential sponsors and research their interests
  • TaskArrange meetings to discuss and secure sponsorships

OKRs to participate in project formulation and business case development

  • ObjectiveParticipate in project formulation and business case development
  • KRContribute towards developing 2 business cases impacting project decisions
  • TaskIdentify key objectives for each proposed business case
  • TaskLay out potential impacts on project decisions
  • TaskPrepare detailed presentations summarizing each case
  • KRGain proficient understanding of 4 unique business case models
  • TaskResearch and study 4 diverse business case models
  • TaskAnalyze strengths and weaknesses of each model
  • TaskApply learned concepts to real-world business scenarios
  • KREngage in 3 distinct project formulation processes by end of the quarter
  • TaskIdentify potential projects to formulate
  • TaskOutline the key objectives for each project
  • TaskFinalize and document all project plans

OKRs to successful Business Launch in Africa

  • ObjectiveSuccessful Business Launch in Africa
  • KRAchieve product engagement from 10,000 unique African users
  • TaskOffer tailored user-support services in local languages
  • TaskPartner with African influencers for product endorsements
  • TaskDevelop user-centered, localized marketing strategies for African markets
  • KRForge and establish 3 strategic local partnerships by quarter end
  • TaskIdentify potential local businesses for partnership opportunities
  • TaskArrange meetings to discuss potential collaborations
  • TaskNegotiate terms and finalize partnership agreements
  • KRGain a 5% market share in the chosen African region
  • TaskEstablish relationships with local distribution channels for product accessibility
  • TaskDevelop a targeted marketing strategy focusing on the identified local interests
  • TaskConduct market research to understand local customer preferences and buying habits

OKRs to craft a compelling and successful business case

  • ObjectiveCraft a compelling and successful business case
  • KRConduct detailed market and competitor analysis by end of Week 4
  • TaskAnalyze market trends and customer preferences
  • TaskGather data on competitor strategy and performance
  • TaskIdentify key competitors in the market
  • KRGather and incorporate feedback from 5 industry experts by end of Week 12
  • TaskCollect and analyze received feedback
  • TaskImplement relevant feedback into operations
  • TaskIdentify and reach out to 5 industry experts for feedback
  • KRDevelop a clear, attainable business case prototype by end of Week 8
  • TaskReview and finalize the prototype by end of Week 8
  • TaskAssemble these elements into a clear structure
  • TaskIdentify key elements of the business case prototype

OKRs to achieve dominance in digital payment acceptance market

  • ObjectiveAchieve dominance in digital payment acceptance market
  • KRExpand to 3 new key geographical markets
  • TaskDevelop a market entry strategy tailored for each region
  • TaskAllocate resources for marketing and operations in new markets
  • TaskIdentify potential markets based on product demand and customer demographic
  • KRIncrease total transaction volume by 25%
  • TaskImplement targeted marketing campaigns to attract new customers
  • TaskInvest in user-friendly transaction platform improvements
  • TaskOffer incentives for high-volume transactions
  • KRSecure partnerships with 5 leading eCommerce platforms
  • TaskDevelop tailored pitches for partnership proposals
  • TaskReach out to eCommerce platforms with partnership proposals
  • TaskIdentify top 5 eCommerce platforms suitable for partnership

OKRs to boost product visibility and establish success pipeline in new markets

  • ObjectiveBoost product visibility and establish success pipeline in new markets
  • KRRaise product awareness by 40% using targeted advertising in selected new markets
  • TaskImplement and monitor these targeted advertising campaigns
  • TaskIdentify potential new markets for targeted advertising efforts
  • TaskDevelop specific, appealing ads for these selected markets
  • KRGenerate a 25% increase in product trial users in new markets
  • TaskLaunch targeted online ad campaigns in new markets
  • TaskCollaborate with influencers popular in potential markets
  • TaskImplement a referral program offering incentives for new users
  • KRSecure 10 new, potential business partnerships for product distribution
  • TaskIdentify suitable companies for potential partnerships
  • TaskReach out to these companies with a business proposal
  • TaskSchedule meetings to discuss partnership details

OKRs to deepen WIMU penetration in Latin America using the marketing-influenced deals approach

  • ObjectiveDeepen WIMU penetration in Latin America using the marketing-influenced deals approach
  • KRAcquire 25 new WIMU partner memberships by end of quarter
  • TaskOutline and implement a referral reward program
  • TaskOrganize partnership outreach events or webinars
  • TaskCreate a compelling WIMU partner membership marketing campaign
  • KRIncrease cross-border WIMU deals by 30% quarter-over-quarter
  • TaskStrengthen relationships with cross-border partners
  • TaskDevelop and implement targeted marketing strategies
  • TaskIdentify potential markets and analyse their success potential for WIMU deals
  • KREnhance marketing campaign's reach to hit 200,000 engagements across Latin America
  • TaskResearch popular social platforms in Latin America
  • TaskCreate engaging content tailored to the demographic
  • TaskImplement targeted paid advertisements

OKRs to identify and assess new growth opportunities

  • ObjectiveIdentify and assess new growth opportunities
  • KRConduct detailed feasibility studies for identified opportunities to determine viability
  • TaskEvaluate viability based on research outcomes
  • TaskIdentify opportunities for feasibility study
  • TaskPerform detailed review of business prospects
  • KRResearch and pinpoint 10 potential new market areas for business expansion
  • TaskAnalyse findings to determine viability for business expansion
  • TaskIdentify sectors and industries where our business can potentially expand
  • TaskConduct detailed market research on the 10 identified areas
  • KRDevelop and present 5 comprehensive business proposals for promising opportunities
  • TaskDevelop comprehensive proposals for each opportunity
  • TaskPrepare presentations for each business proposal
  • TaskIdentify 5 promising business opportunities for proposal

Business Development Team OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Save hours with automated OKR dashboards

AI feedback for OKRs in Tability

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

Spreadsheets are enough to get started. Then, once you need to scale you can use Tability to save time with automated OKR dashboards, data connectors, and actionable insights.

How to get Tability dashboards:

That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.

More Business Development Team OKR templates

We have more templates to help you draft your team goals and OKRs.

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